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Welcome

Firmly established as the singular agenda-setting event for Australia’s B2C Marketing community, the Marketing Leaders Summit is returning in 2020 with a refreshed format to guide you through the year ahead. As our operating environment corrects and the sector begins to unlock, the Summit presents an enviable opportunity for the nation’s Marketing leaders to connect, combat shared challenges, and leverage opportunities emerging from the upturn economy.

Together, we will interrogate the forces affecting the B2C marketing landscape, equipping you to refuel your omnichannel engine and advance business outcomes.

Why attend?

  • Our digital event model provides delegates with flexibility without sacrificing interactivity. Our engagement tools ensure that you are joining the event, not just spectating – raise your questions with speakers in real-time, and gain access to ongoing on-demand video content.
  • For five years we have secured the involvement of the highest calibre speakers from Australia and around the world. We have tools that make audience engagement seamless so you can ask the questions that matter.
  • Every session is independently moderated to facilitate candid discussion and debate.
  • Your experience is at the heart of the Forum. Our audience is screened for seniority, so you’ll be networking in a five-star environment with the minds shaping business.
  • We respect the seniority of our delegates by diving deeper into technical subject matter with a business-driven, outcomes focussed agenda.
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Gain access

// 12+ Keynotes
// 2 Powerful Days
// Executive Learning Agenda
// 35+ Industry Speakers
// 250+ Executives

Speakers


speaker
Sir Martin Sorrell
Founder & Executive Chairman
S4 Capital (UK)
Founder
WPP
speaker
Ivan Pollard
Senior Vice President, Global Chief Marketing Officer
General Mills (USA)
speaker
Kasumi Mihori
Senior Vice President Brand Creative
Sony Pictures Entertainment (USA)
speaker
Jessie Macneil-Brown
Campaigns Unit Manager
IKEA (UK)
Fmr Head of Global Activism
The Body Shop (UK)
speaker
Tomas Kellner
Chief Storyteller
GE (USA)
speaker
Hamish Goulding
Head of Global Brand Strategy & Creative
HSBC Holdings (UK)
speaker
Susan Coghill
Chief Marketing Officer
Tourism Australia
speaker
Peter Sloterdyk
Chief Marketing Officer
Koala
speaker
Josie Brown
Chief Insights and Marketing Officer
Tennis Australia
speaker
Mathieu Le Renard
Vice President & Managing Director
WW Australia & New Zealand
speaker
Chris Garlick
Chief Executive Officer
Starbucks Australia
speaker
Nicole McInnes
Director - Marketing & Commercial
WW Australia & New Zealand
speaker
Charlotte Valente
Chief Marketing Officer
Seven West Media
speaker
Jenny Melhuish
Head of Brand and Advertising
Westpac
speaker
Jacinta Whitehead
Director of Marketing
Mattel
speaker
Mim Haysom
Executive General Manager, Brand and Marketing
Suncorp
speaker
Matt Williams
Managing Director, Marketing, Products & Revenue
Optus
speaker
Mathew Hayward
Chief Marketing Officer
R.M. Williams
speaker
Tony Sesto
General Manager – Marketing
BMW Group Australia
speaker
Kate Hatton
Head of Digital & eCommerce
Hairhouse
speaker
Jee Moon
Vice President Marketing
American Express
speaker
Lisa Saunders
Marketing Director
Asahi Beverages
speaker
Ant Dureau
Chief Client Officer
AMP
speaker
Phil Oneile
Chief Marketing Officer
Village Roadshow
speaker
Fiona Le Brocq
General Manager Brand & Marketing
Medibank
speaker
Tara Lordsmith
Chief Marketing Officer
Murray River Organics
Director
Lordsmith & Co.
speaker
Nicole Stanners
Marketing Director
Campari Australia
speaker
Gemma Hunter
General Manager, Marketing
Myer
speaker
Eva Ross
Chief Marketing & Customer Officer
Sendle
speaker
Ryan Gracie
Chief Marketing Officer
Catch.com.au
speaker
Tim Ryder
Senior Marketing Director, Oceania
Monster Energy
speaker
Roger Slater
Head Segments and Digital
CitiBank APAC
speaker
Emily Murren
Director, Consumer Marketing
Domain
speaker
Gareth Tomlin
General Manager, Data, Insights and Analytics
Network Ten
speaker
Chris Taylor
Chief Marketing Officer
The Heart Foundation
speaker
Alexander Legaree
Manager, Digital Communications
Coca-Cola Amatil
speaker
Natalie Feehan
General Manager, Customer Success
MYOB
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Sessions

Download Programme
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Tuesday 27th October 2020
  • 08:25Registration, Refreshments & Networking

  • 08:55Opening Remarks from the Chair

    Tara Lordsmith
    Chief Marketing Officer
    Murray River Organics Director
    Lordsmith & Co.
  • 09:00Visionary Keynote (via Live Link)

    Creative Courage and Brand Bravery
    Kasumi Mihori
    Senior Vice President Brand Creative
    Sony Pictures Entertainment (USA)
  • 09:25Outlook Session

    New Horizons: Mapping the Consumer Landscape

    This Session serves as a foundation for the Summit by contextualising the global forces informing modern approaches to B2C marketing. The pertinent question on the mind of marketers is whether behavioural shifts triggered by abrupt social and economic upheaval will revert to ‘normalcy’ or become permanently entrenched as the operating environment corrects. Together, we will interrogate the macro-economic and social trends affecting consumer spending behaviour and sentiment, observing consequential developments in the competitive and regulatory landscape as we build a roadmap for the next normal.

    Lisa Saunders
    Marketing Director
    Asahi Beverages
    Mim Haysom
    Executive General Manager, Brand and Marketing
    Suncorp
    Tony Sesto
    General Manager – Marketing
    BMW Group Australia
  • 10:15Keynote

    Compelling Brand Narratives: Building Identities Beyond The Product
    Mathew Hayward
    Chief Marketing Officer
    R.M. Williams
  • 10:40Morning Refreshments & Networking

  • 11:10Partner Keynote

  • 11:40Leadership Session

    From Response to Recovery: Accelerating Business Resilience

    CMOs are facing relentless pressure to create and sustain value, but this pressure is accompanied by new opportunities to display resilience and leadership. This Session considers how CMOs – as both brand custodians and business leaders – are balancing adaptability and continuity to identify, prioritise and pursuit opportunities while shrouded in the fog of crisis. Together, we will delve into the strategies and structures that CMOs can drive to elevate responsiveness across the business.

    Jacinta Whitehead
    Director of Marketing
    Mattel
    Jee Moon
    Vice President Marketing
    American Express
    Matt Williams
    Managing Director, Marketing, Products & Revenue
    Optus
    Jenny Melhuish
    Head of Brand and Advertising
    Westpac
  • 12:30Keynote

    Creating a Culture of Failure in Pursuit of Brand Building
    Peter Sloterdyk
    Chief Marketing Officer
    Koala
  • 12:55Lunch & Networking sponsored by Salt & Shein

  • 13:55Global Keynote Presentation (via Live Link)

    Unseen Opportunities: How Global Outlooks Inform Local Branding
  • 14:15Customer Session

    Tracing Consumer Movement: The Analytics of Engagement

    As the behaviours that define customer experience shift, the value of dynamic consumer insights cannot be overstated. This Session addresses how CMOs can map the contours of consumer behaviour to define a new strategic approach. We will consider the entirety of the customer journey through an analytical lens, from consolidating consumer touchpoints and creating new frameworks for behavioural changes and segmentation, through to evangelising data assets and learned analytical methodologies.

    Gareth Tomlin
    General Manager, Data, Insights and Analytics
    Network Ten
    Natalie Feehan
    General Manager, Customer Success
    MYOB
    Alexander Legaree
    Manager, Digital Communications
    Coca-Cola Amatil
  • 15:10Mastermind Keynote (via Live Link)

    The Consequences of Change
    Sir Martin Sorrell
    Founder & Executive Chairman
    S4 Capital (UK) Founder
    WPP
  • 15:40Afternoon Refreshments & Networking

  • 16:00Content Session

    Listen to Be Heard: Resonating with Consumers

    Consumers are flooding en-masse towards digital ecosystems. To convert temporary visitors into permanent brand residents, CMOs must establish authentic connections with consumers in these saturated online environments. This Session considers how brands can forge meaningful consumer connections, from strengthening value-focussed messaging, reinforcing trust, and demonstrating empathy, through to aggressive marketing strategies and increasing risk appetite in the quest for cut-through.

    Phil Oneile
    Chief Marketing Officer
    Village Roadshow
    Nicole Stanners
    Marketing Director
    Campari Australia
    Fiona Le Brocq
    General Manager Brand & Marketing
    Medibank
    Ryan Gracie
    Chief Marketing Officer
    Catch.com.au
  • 16:50Global Keynote (via Live Link)

    Global Brands in Local Markets for Individual Customers
    Hamish Goulding
    Head of Global Brand Strategy & Creative
    HSBC Holdings (UK)
  • 17:25Closing Remarks from the Chair

    Tara Lordsmith
    Chief Marketing Officer
    Murray River Organics Director
    Lordsmith & Co.
  • 17:30Networking Drinks Reception

  • 18:30Close of Day One

Wednesday 28th October 2020
  • 08:40Registration, Refreshments & Networking

  • 09:00Opening Remarks from the Chair

    Tara Lordsmith
    Chief Marketing Officer
    Murray River Organics Director
    Lordsmith & Co.
  • 09:05Global Keynote (via Live Link)

    The future of brand activism
    Jessie Macneil-Brown
    Campaigns Unit Manager
    IKEA (UK) Fmr Head of Global Activism
    The Body Shop (UK)
  • 09:35Purpose Session

    Fostering Engagement, Avoiding Enragement: Social Advocacy in the Reputation Age

    Just as brands have sought to humanise themselves to forge a unique identity in the minds of consumers, so too have they adopted ethical positions on contemporary social and environmental issues – but inauthenticity is easily discernible, scarcely forgotten, and rarely forgiven. This session is primarily concerned with brand advocacy; key talking points of discussion include building trust and credibility; partnerships and community engagement; generational dispositions; and navigating the often-murky ethical environment of consumers united by a product, not a shared moral compass.

    Ant Dureau
    Chief Client Officer
    AMP
    Gemma Hunter
    General Manager, Marketing
    Myer
    Josie Brown
    Chief Insights and Marketing Officer
    Tennis Australia
  • 10:25Keynote

    Mathieu Le Renard
    Vice President & Managing Director
    WW Australia & New Zealand
    Nicole McInnes
    Director - Marketing & Commercial
    WW Australia & New Zealand
  • 10:50Morning Refreshments & Networking

  • 11:15Diamond Keynote

  • 11:40Channels Session

    Positioning and Presence: Engaging on the Consumer’s Terms

    The boundaries between brands and consumers are collapsing. It is no longer enough for brands to have curated independent digital ecosystems, to expect consumers to find them. The customer journey from discovery to conversion has been condensed into sharp, one-click moments of instinct and influence on social platforms, and brands must be tactically present in these instances. This Session confronts the complexity of delivering content across multiple platforms in a congested digital landscape, from curating and co-ordinating multi-channel campaigns to commerce integration and new perspectives on traditional forms of digital and physical media.

    Charlotte Valente
    Chief Marketing Officer
    Seven West Media
    Tim Ryder
    Senior Marketing Director, Oceania
    Monster Energy
    Emily Murren
    Director, Consumer Marketing
    Domain
  • 12:30Keynote

    Chris Garlick
    Chief Executive Officer
    Starbucks Australia
  • 12:55Lunch & Networking

  • 13:55Technology Session

    Tomorrow, Today: Summoning the Future of Marketing

    Many brands have demonstrated resilience by adapting to the current state of digital-dependency. But businesses with real foresight are looking beyond remediating short-term shocks, converting responsive mobilisation into lasting transformation that secures permanent value. This session is concerned with the willingness of brands to invest in their customers in the digital and physical world. We will consider how marketers are orchestrating a strategy for technological renewal, unpack transformation at scale, and unveil the technologies prime for experimentation and adoption in CX.

    Kate Hatton
    Head of Digital & eCommerce
    Hairhouse
    Roger Slater
    Head Segments and Digital
    CitiBank APAC
    Chris Taylor
    Chief Marketing Officer
    The Heart Foundation
    Eva Ross
    Chief Marketing & Customer Officer
    Sendle
  • 14:45Keynote

    Rebuilding Brand Australia
    Susan Coghill
    Chief Marketing Officer
    Tourism Australia
  • 15:05Closing Remarks from the Chair

  • 15:10Close of Forum

REGISTER NOW
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Sponsorship

www.intelligencebank.com

IntelligenceBank is the leading marketing operations and enterprise-grade digital asset management software, helping content marketers be more efficient and compliant with integrated digital asset management, audits, digital brand guidelines, workflows, dynamic forms, approvals, compliance and marketing project management.
IntelligenceBank’s marketing operations software is used by some of the world’s largest brands with 350,000+ users in 55 countries.

www.criteo.com

Criteo (NASDAQ: CRTO) is the advertising platform of choice of the open Internet, rated the #1 ad tech player by IDC in 2018. Criteo applies advanced machine learning to deliver  full funnel advertising targeting 1.4Bn shoppers worldwide to achieve marketing performance for 19,000+ customers.

In APAC, Criteo has offices in Singapore, Australia, India, China, Japan and Korea.

www.edgepri.com

Edge is Australia’s leading incentive technology provider. We help brands acquire, engage and retain customers through our innovative end-to-end digital solutions.

www.socialbakers.com

Socialbakers is the leading social media marketing solutions provider. Leveraging the largest social media data-set in the industry and machine learning, we help brands work smarter by ensuring their investment in social media is delivering measurable business outcomes.

www.domo.com

Domo is the only cloud-native platform built from the ground up to empower people and teams with data—helping you unlock the full value of your digital systems whilst unifying every component of your business and deliver it all, right on your phone.

www.mediasmith.com.au

Mediasmith is a specialist media planning and buying agency with global experience. Founded in 2004 and with offices in Sydney & London, we have successfully worked with some of the world’s most prestigious brands, institutions & media suppliers.

www.saltshein.com.au

Salt & Shein recruits executives in the fields of marketing, corporate affairs and communication. Please get in touch whether you are looking to make a hire, or thinking about the next step in your career.

www.ami.org.au

The Australian Marketing Institute is the credible professional association for marketers in Australia. Our purpose is to provide cutting-edge marketing theory and practice to fuel progress in the careers of professional marketers. We deliver this through accreditation of tertiary courses, training programs and events. We celebrate marketing excellence through our Awards program.

Celebrating its 6th year, the Marketing Leaders Summit is unparalleled in the level of delegates and speakers it attracts.

The Summit is driven by an ambitious business agenda, and our audience is screened for seniority to ensure you are networking with the minds shaping business. Our limited keynote and moderated panel speaking opportunities will effectively embed you in this top-end business community. Digital and physical brand activations, as well as consultations in dedicated activation spaces further enable you to engage with this decision-making audience.

As a marketing platform to demonstrate expertise, credibility and grow your business with marketing executives, the Marketing Leaders Summit offers unrivalled cut-through.

This event was sold out in 2019

Jack Martin – Commercial Manager

Tel: 02 8004 3172

Email: jackm@connectmedia.com

Register Here


Packages and Discounts Digital Registration
1 Digital Pass $995 + GST
4 Digital Passes (includes 1 FREE) $2,985 + GST
8 Digital Passes (includes 2 FREE) $5,970 + GST

Please note if you are a Service Provider to marketing professionals, email jackm@connectmedia.com to discuss your involvement at the Summit.

For any other questions, please contact team@connectmedia.com.

We look forward to delivering this event for you.

  • Terms & Conditions

    Digital Pass:

    A digital pass is valid for the use of 1 user and provides access to live content, inclusive of all keynotes, and sessions. The pass also provides access to this content and speaker presentations, on demand, for 1 week from the event date. Access must not be shared by multiple user’s or redistributed in any way. Please note: Sharing of speaker presentation’s is subject to approval from the guest speaker. Organiser’s reserve the right to deny access to anyone who is found violating the above terms.

    Payment & Discounts:

    Payment of invoice is due within 7 days of registration. A 3% surcharge is payable for all credit card transactions. Only one promotional discount code can be applied per registrant. All prices quoted are inclusive of GST. Payment in full is required by the first day of the event. Please note: Registrations made within 7 days of the event can only be paid via credit card.

    Organiser’s Rights:

    Connect Media and Communications Group Pty Ltd endeavours to ensure the conference programme and speaker line-up is correct at the time of the event. All advertised details are correct at time of publishing. Due to unforeseen circumstances Connect Media and Communications Group Pty Ltd reserves the right to alter the programme prior to the event without notice. We also reserve the right to cancel or postpone the event. Where Connect Media is unable to run the event in the next 12 months (from the date of the event), you will be entitled to a full refund.

    Connect Media and Communications Group Pty Ltd reserves the right to deny access to any individual that engages in or is alleged to engage in practices that are considered unprofessional and inappropriate for a business conference. We reserve the right to deny access to delegates that may affect the client / vendor ratio of attendance in favour of the interests of sponsors and commercial partners of the event.

    Cancellation Policy:

    A substitute delegate is welcome at any time provided the request is made in writing. A full refund less a $100 processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.

    Full payment is required within 7 days of registration – if payment is not received in this time and cancellation is requested more than 10 days after registration – payment is to be honoured.

    Privacy Disclosure:

    We take your privacy seriously. Information collected on this registration will be held in the strictest of confidence on a secure database. This information may be used in order to contact you regarding future events, product development and services offered. If you do not wish to be contacted please email team@connectmedia.com. To view our full privacy policy please visit: https://connectmedia.com/privacy-policy/.

  • FAQ

    What’s included in my digital pass?
    A digital pass is valid for the use of 1 user and provides access to live content, inclusive of all keynotes, and sessions. The pass also provides access to this content and speaker presentations, on demand, for 1 week from the event date. Access must not be shared by multiple user’s or redistributed in any way.

    Is there a group booking discount?
    Yes – groups of 3 people or more are entitled to a discount. Full discount information is available on our registration page.  If you have any questions about how group bookings work, please contact team@connectmedia.com

    Can I transfer my pass?
    A digital pass give access for one person only, logins cannot be shared. A substitute delegate is welcome at any time prior to the event, provided the request is made in writing to team@connectmedia.com.

    How do I receive my digital pass?
    Following the completion of your registration and payment, you will receive an email confirmation. We will contact you via email one week before the event to provide final information regarding your participation.

    What is a Service Provider?

    A Service provider refers to an individual or organisation who supplies products and/or business services to the primary audience of marketing professionals.

    Service providers may only have one representative at the event. A digital pass is entry for one person only, passes cannot be shared. All service providers who apply for a pass will be reviewed internally before a registration is completed.

    Is media registration available?
    No, this is a closed and confidential event. Media registrations are not available.

    Cancellation Policy
    A full refund less a $100 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.

    Will there be a delegate list available?
    No, Connect Events does not provide delegate lists to attendees.