Firmly established as the singular agenda-setting event for Australia’s B2C Marketing community, the Marketing Leaders Summit is returning in 2021 with a refreshed format to guide you through the year ahead.
As our operating environment corrects and the sector begins to unlock, the Summit presents an enviable opportunity for the nation’s Marketing leaders to connect, combat shared challenges, and leverage opportunities emerging from the upturn economy.
Together, we will interrogate the forces affecting the B2C marketing landscape, equipping you to refuel your omnichannel engine and advance business outcomes.
Cultivating a culture of marketing innovation – The View From the Boardroom
Our lived experience of the pandemic has been greater oversight of and restriction on human movement. Social interactions and commercial transactions have increasingly become defined by distance, with consumers and businesses shifting swiftly to digital channels. The challenge for CMOs is communicating authenticity and empathy in an environment where the human touch has been muted. Our opening Session shares the latest intelligence underpinning contemporary approaches to marketing, dissecting the economic and social trends affecting consumer behaviour and sentiment.
You Say Traditional Like it’s a Bad Thing: Why it’s Time to Change your Perception of News as an Advertising Channel
Legacy, traditional, old… These are some of the words that have been used to describe news. But did you know the constantly evolving channel is more effective at delivering brand lift and propensity to purchase than other “new and flashy” options.
It’s easy to be seduced by the new and remove the tried and true from your media plan but mindset shifting research shows news has the scale, effectiveness and influence to command a greater share of your media investment. Heck, even the hard to reach 14-to-34-year-old demographic engage with news on a daily basis.
Join former CMO Vanessa Lyons and Samsung’s former CMO Josh Grace, as they discuss why news deserves to be restored to its rightful place in your media mix.
The pandemic has challenged our preconceptions of the limitations of marketing teams. Facing severe upheaval and relentless pressure to sustain value, CMOs have adapted and adopted new methodologies to succeed in our current business climate. This Session unpacks the business model revisions and structural mechanisms that are improving marketing responsiveness. We will interrogate the opportunities and accountabilities presented to CMOs as the economy unlocks, and in doing so present delegates with new perspectives on the structures supporting their success.
New Fundamentals: Paradigmatic Change in Marketing
Building a Creative Culture inside became the NRMA Brand’s Advantage Outside
Brands and consumers have been co-creating an experiential landscape that stretches from the physical world to the digital. But restrictions on movement have entrenched the divide between these two settings. As we accelerate towards a contactless consumer environment, marketers will be called upon to translate deep consumer knowledge into tailored experiences that work harmoniously across physical and digital settings. This Session asks our speakers and audience to think more deeply about the information dialogue between consumers and businesses. We will consider how to adapt physical environments to online drivers and ensure that your business operates as consumers perceive it: as a single entity.
Life After User Break Up. Minimize Churn, Win Them Back!
Sustained Readiness – Transforming Marketing Practice to Prepare for what’s next
The customer journey has been condensed into sharp, one-click moments of instinct and influence on digital channels, and brands must be tactically present in these instances. To effectively ignite the interest of consumers and propel them down the path to purchase, marketers need an e-commerce engine that responds personally and empathetically to customer needs. In this Session, we will hear how marketers are leveraging data to inform a whole gamut of marketing activities at relevant stages of the customer’s journey.
How Brands can Move Towards a Sustainable Future
Purpose as a Priority
Marketing when it matters – What are we for?
Consumers are familiar with forfeiting their personal data in exchange for heightened experiences, but a narrow focus on gamifying transactions often betrays these expectations. This Session considers how marketers are delivering sincere moments and honest empathy in consumer engagements. We will challenge our speakers and delegates to think more broadly about what loyalty means to their brands and unearth strategies for focussing experiential efforts earlier in the customer’s journey.
Serving the Public Conversation
Twitter exists to serve the public conversation – and the recent innovations support the commitment to serving, and protecting, the health of the public conversation. In this session, you’ll hear Angus Keene, Australian Acting Managing Director, share the ways Twitter is working to improve the experience, grow the audience, and build the signals required to strengthen full-funnel advertising solutions – and explain why putting people first keeps everyone safer, including brands.
Consumers are moving beyond transactional commerce and aligning with brands that they connect with on a deeper level. As the ethical dimensions of consumer decision making become more salient, marketers have a significant opportunity to reject tokenism and pursuit a meaningful agenda that earns the lasting support of customers. In this session, we ask our speakers if businesses can matter to people without marketing to consumers, examining how advocacy influences consumer decision-making to unpack the relationship between purpose and profit.
Challenging the Norm: Making your Marketing Stand out from the Crowd
Digital Experience Strategy at a DX Company
There is a hygiene level when it comes to technology and data, a baseline of proficiency and functionality that consumers expect. Business leaders must continually invest in digital capability to keep pace and remain in consumer consideration as this baseline rises. But technology only goes so far – it can help you find and deliver an audience, but it can’t create the message. This Session considers the essential technologies augmenting marketing and considers how leading brands are elevating creativity and content to cut-through the noise.
Dare To Be Remembered: Cultivating a Culture of Innovation Within Your Marketing Team to Create Deeper Emotional Bonds with Your Audience
Founded by Australian media owners who, collectively, have more than 100 years’ experience in producing news, ThinkNewsBrands shines a light on how and why professionally produced premium news content is the best partner for advertisers looking to grow their brands and businesses.
Twitter is an open service that’s home to a world of diverse people, perspectives, ideas, and information. It is a social networking service on which users post and interact with others around the world. From breaking news and entertainment to sports, politics, and everyday interests, see every side of the story. Twitter is what’s happening in the world and what people are talking about right now.
Branch provides the leading cross-platform linking and attribution platform, unifying user experiences and powering cross-platform measurement for over 50,000 apps — including Adobe, BuzzFeed, Yelp,Iconic,9Now and many more.
Sitecore creates human connections between brands and their customers with rich end-to-end content, seamless commerce, and always-on personalisation so brands can thrive in a world where, without a digital experience, there is no product.
Piano enables the world’s largest media companies and brands to accelerate their subscription, advertising, analytics and personalisation initiatives in order to engage, monetise and measure content experiences. Piano works with leading global organisations such as Australian Community Media, McPherson Media Group, The Wall Street Journal, NBC Sports, South China Morning Post, The Economist, Gannett, Le Parisien, Nielsen, LinkedIn, The Telegraph and more than 300 other clients. In 2020, Piano was recognised as one of the fastest-growing, innovative technology companies in the world by Red Herring, World Economic Forum and Deloitte and received Product of the Year from the Business Intelligence Group.
Trustpilot is a leading consumer review website which hosts reviews of hundreds of thousands businesses worldwide. Our aim is to help consumers purchase with confidence and give a direct line of communication with the businesses that matter the most to them. Our platform lets you share feedback so businesses can resolve problems and create better experiences – the kind that build more trust over time.
Celtra makes enterprise software solutions that help businesses stay creative at scale. Our customers are some of the most creative companies in the world, including Nike, Lazada, Unilever, and Spotify.
Celebrating its 7th year, the Marketing Leaders Summit is unparalleled in the level of delegates and speakers it attracts. The Summit is driven by an ambitious business agenda, and our audience is screened for seniority to ensure you are networking with the minds shaping business.
Our limited keynote and moderated panel speaking opportunities will effectively embed you in this top-end business community. Digital brand activations complement survey and live polling options for effective brand positioning and interactivity.
As a marketing platform to demonstrate expertise, credibility and grow your business with marketing executives, the Marketing Leaders Summit offers unrivalled cut-through.
If you are a Vendor or Service Provider to marketing executives, please email [email protected] to register.
The Marketing Leaders Summit will be delivered digitally.
Your digital pass: A digital pass is valid for the use of 1 user and provides access to live content, inclusive of all keynotes, and sessions. The pass also includes access to post event content and select speaker presentations, this will be available to you via email in the week following the event. Please note: Sharing of speaker presentation’s is subject to approval from the guest speaker. Access must not be shared by multiple user’s or redistributed in any way. Organiser’s reserve the right to deny access to anyone who is found violating the above terms.
To view more FAQs details see below.
For any other questions, please contact [email protected]
Frequently Asked Questions (FAQ)
What’s included in my delegate pass?
A Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, and access to provided speaker presentations.
What’s included in my digital pass (only applicable for digital events)?
A digital pass is valid for the use of 1 user and provides access to live content, inclusive of all keynotes, and sessions. The pass also includes access to post event content and select speaker presentations, this will be available to you via email in the week following the event. Please note: Sharing of speaker presentation’s is subject to approval from the guest speaker. Access must not be shared by multiple user’s or redistributed in any way. Organiser’s reserve the right to deny access to anyone who is found violating the above terms.
Is there a group booking discount?
Yes – groups of 3 people or more are entitled to a discount. Full discount information is available on our registration page. If you have any questions about how group bookings work, please contact [email protected]
Can I transfer my pass?
A delegate pass is entry for one person only, passes cannot be shared. A substitute delegate is welcome at any time prior to the event, provided the request is made in writing to [email protected]
How do I receive my delegate pass?
Following the completion of your registration and payment, you will receive an email confirmation. We will contact you via email one week before the event to provide final information regarding your participation. Delegate badges and all event material will be provided upon arrival at the event – nothing will be sent in the post.
Is media registration available?
No, this is a closed and confidential event. Media registrations are not available.
Cancellation Policy:
A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration. Where Connect Media is required to reschedule the event in the interest of the event partner’s and guests, your pass will be automatically transferred to the rescheduled dates. Should Connect Media be unable to offer, deliver or fulfil any engagement within 12 months, you will be entitled to a full refund.
What is a Service Provider?
A service provider refers to an individual or organisation who supplies products and/or services to the primary audience of retail industry.
Service providers may only have one representative at the event. A delegate pass is entry for one person only, passes cannot be shared. All service providers who apply for a pass will be reviewed internally before a registration is completed.
Will there be a delegate list available?
No, Connect Media does not provide delegate lists to attendees
Delegate Pass:
Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to approved speaker presentations/on demand content. Please note: Sharing of speaker presentation’s is subject to approval from the guest speaker. One delegate ticket is entry for one person only, passes cannot be shared. Organiser’s reserve the right to deny entry to anyone not registered.
Digital Pass (only applicable for digital events):
A digital pass is valid for the use of 1 user and provides access to live content, inclusive of all keynotes, and sessions. The pass also includes access to approved speaker presentations/on demand content; this will be available to you via email in the week following the event. Please note: Sharing of speaker presentation’s is subject to approval from the guest speaker. Access must not be shared by multiple user’s or redistributed in any way. Organiser’s reserve the right to deny access to anyone who is found violating the above terms.
Payment & Discounts:
Payment of invoice is due within 7 days of registration. A 3% surcharge is payable for all credit card transactions. Only one promotional discount code can be applied per registrant. Payment in full is required by the first day of the event. Please note: Registrations made within 7 days of the event can only be paid via credit card. All prices and promotions are valid at the time of purchase only and may not be redeemed after the point of purchase.
Organiser’s Rights:
Connect Media and Communications Group Pty Ltd endeavours to ensure the conference programme and speaker line-up is correct at the time of the event. All advertised details are correct at time of publishing. Due to unforeseen circumstances Connect Media and Communications Group Pty Ltd reserves the right to alter the programme prior to the event without notice. We also reserve the right to cancel or postpone the event. Where Connect Media is unable to run the event in the next 12 months (from the date of the event), you will be entitled to a full refund. In the unlikely event that it is cancelled or postponed, no compensation will be provided for cancelled/amended travel arrangements.
Connect Media and Communications Group Pty Ltd reserves the right to deny access to any individual that engages in or is alleged to engage in practices that are considered unprofessional and inappropriate for a business conference. We reserve the right to deny access to delegates that may affect the client / vendor ratio of attendance in favour of the interests of sponsors and commercial partners of the event.
In registering for this event, delegates grant permission to Connect Media and Communications Group Pty Ltd to take and to have full and free use of video/photographs containing their image/likeness for promotional use. Should a delegate not agree to the above image release, they must advise [email protected].
Cancellation Policy:
A substitute delegate is welcome at any time provided the request is made in writing. A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration. Where Connect Media is required to reschedule the event in the interest of the event partner’s and guests, your pass will be automatically transferred to the rescheduled dates. Should you be provided with a credit note at the discretion of the event organisers, this credit is valid for the specified amount of passes, and not the monetary value. Should Connect Media be unable to offer, deliver or fulfil any engagement within 12 months, you will be entitled to a full refund.
Event Delivery:
In case of a change in government restrictions and advice, Connect Media reserves the right to make the decision to deliver the event completely digital, or completely in person. Should you hold a different pass, you are entitled to move your registration to digital/in person, or receive a credit for the following edition of the event.
Privacy Disclosure:
We take your privacy seriously. Information collected on this registration will be held in the strictest of confidence on a secure database. This information may be used in order to contact you regarding future events, product development and services offered. If you do not wish to be contacted please email [email protected]. To view our full privacy policy please visit: https://connectmedia.com/privacy-policy/.