25 & 26 October 2022
Melbourne
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Welcome

MARKETING REIMAGINED

Firmly established as the singular agenda-setting event for Australia’s B2C Marketing community, the Marketing Leaders Summit is returning in 2022 with a refreshed format to guide you through the year ahead.

As our operating environment corrects and the sector begins to unlock, the Summit presents an enviable opportunity for the nation’s Marketing leaders to connect, combat shared challenges, and leverage opportunities emerging from the upturn economy.

Together, we will interrogate the forces affecting the B2C marketing landscape, equipping you to refuel your omnichannel engine and advance business outcomes.

Why Attend

  • For five years we have secured the involvement of the highest calibre speakers from Australia and around the world. We have tools that make audience engagement seamless so you can ask the questions that matter.
  • Every session is independently moderated to facilitate candid discussion and debate.
  • Your experience is at the heart of the Forum. Our audience is screened for seniority, so you’ll be networking in a five-star environment with the minds shaping business.
  • We respect the seniority of our delegates by diving deeper into technical subject matter with a business-driven, outcomes focussed agenda.

Gain Access

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35+ Industry Speakers
2
2 Powerful Days
3
Executive Learning Agenda
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12 Keynotes
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300+ Executives
6
5-Star Networking Environment
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Past Speakers

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Jonathan Mildenhall
Global Chief Marketing Officer

Airbnb
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Jonathan Mildenhall
Global Chief Marketing Officer

Airbnb
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Jennifer Sey
Chief Marketing Officer

Levi Strauss & Co
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Jennifer Sey
Chief Marketing Officer

Levi Strauss & Co
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Dana Anderson
Chief Marketing Officer

Mondelez
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Dana Anderson
Chief Marketing Officer

Mondelez
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Marc Mathieu
Chief Marketing Officer

Samsung
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Marc Mathieu
Chief Marketing Officer

Samsung
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Sir Martin Sorrell
Founder & Executive Chairman

S4 Capital
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Sir Martin Sorrell
Founder & Executive Chairman

S4 Capital
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Greg Hoffman
Fmr Vice President Global Brand Innovation

Nike (USA)
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Greg Hoffman
Fmr Vice President Global Brand Innovation

Nike (USA)
Greg Hoffman is a global brand leader, former NIKE Chief Marketing Officer, and founder of the brand advisory group, Modern Arena. For over 27 years, Greg held marketing, design, and innovation leadership roles at NIKE, including time as the brand’s CMO. In his most recent role as NIKE’s Vice President of Global Brand Innovation, he led teams tasked with envisioning the future of storytelling and consumer experiences for the brand. Greg oversaw NIKE’s brand communications and experiences as NIKE was solidifying its position as one of the preeminent brand storytellers of the modern era and the leading innovator in digital and physical brand experiences. His role in the rise of marketing and design through that period was recognized in 2015 when Fast Company named him one of the Most Creative People in Business. He’s also been recognized for his transformative leadership in the industry through the Business Insider’s 50 Most Innovative CMO’s and AdAge’s Power Players annual lists. For over two decades, he was a major strategic and creative influence for Nike at every major global sporting event, for the launches of NIKE’s signature products and innovations, and the building of the brands of its athletes. Through his leadership, Nike drove themes of equality, sustainability, and empowerment through sport in some of its most significant brand communications. That work was, in part, driven by his role on the Advisory Board of the NIKE Black Employee Network and as a member of the NIKE Foundation Board of Directors. Today as founder and principle of Modern Arena, Greg advises Fortune 500 brands, startups, and nonprofits in creating brand strength and social impact. He earned a Bachelor of Fine Arts from Minneapolis College of Art and Design and today is a member of their Board of Trustees.
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Ivan Pollard
SVP Global Chief Marketing Officer

General Mills
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Ivan Pollard
SVP Global Chief Marketing Officer

General Mills
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Kasumi Mihori
Senior Vice President Brand Creative

Sony Pictures Entertainment
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Kasumi Mihori
Senior Vice President Brand Creative

Sony Pictures Entertainment
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Andrew Garrihy
Global Chief Brand Officer

Huawei (UK)
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Andrew Garrihy
Global Chief Brand Officer

Huawei (UK)
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Hamish Goulding
Head of Global Brand Strategy & Creative

HSBC Holdings (UK)
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Hamish Goulding
Head of Global Brand Strategy & Creative

HSBC Holdings (UK)
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Conny Kalcher
Vice President, Marketing

The LEGO Group (UK)
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Conny Kalcher
Vice President, Marketing

The LEGO Group (UK)
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David Roman
Chief Marketing Officer

Lenovo (USA)
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David Roman
Chief Marketing Officer

Lenovo (USA)
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Chaz Giles
Global Head of External Innovation

Estée Lauder (USA)
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Chaz Giles
Global Head of External Innovation

Estée Lauder (USA)
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Dina Marovich
Senior Vice President, Marketing

Paramount Pictures (USA)
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Dina Marovich
Senior Vice President, Marketing

Paramount Pictures (USA)
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Lisa Ronson
Chief Marketing Officer

Coles
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Lisa Ronson
Chief Marketing Officer

Coles
Lisa is an award-winning marketing executive with over 20 years of experience across multiple Australian and international brands. She has a track record of building strong consumer brands, leading high-performing teams and growing retail sales and market share. Lisa joined Coles Group in May 2019. As Chief Marketing Officer, Lisa is responsible for leading the organisations marketing brand and media strategies, sponsorships and events, customer insights and analytics, and in store promotion. Prior to joining Coles, Lisa worked across several brands and sectors including Carlton & United Breweries, Visa International, Telstra, David Jones, Westpac Group and Tourism Australia. Lisa was recognised as the number one Chief Marketing Officer in Australia, winning both the 2018 Marketer of the Year award from the Australian Marketing Institute and also being named as the No. 1 CMO in the 2018 CMO50 Awards from CMO Magazine Australia. Lisa and her team also won Marketing team of the Year, Campaign of the Year, best PR and social campaigns of the year and ten Cannes Lions in 2018. Most recently Lisa won the Marketing award at B&T's Women in Media awards, recognising her as a trusted leader not only from her direct colleagues but the wider marketing and media industries. Lisa is an active member of the Australian Marketing Industry, including writing regularly for the AFR, is an AANA (Australian Association of National Advertisers) Board Member and an Australian Advertising Standards Board Member. Lisa also takes part in several mentoring programs. Lisa holds a Graduate Diploma in Management with Honors in Marketing from the Macquarie School of Management (MGSM) and bachelor’s degree in Commerce from the University of Western Sydney. Lisa is also studying an MBA at MGSM.
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Sweta Mehra
Chief Marketing Officer

ANZ
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Sweta Mehra
Chief Marketing Officer

ANZ
Sweta Mehra is the Chief Marketing Officer at ANZ and leads development and delivery of the ANZ brand strategy, communication and digital sales and personalisation – all in service of deepening customer relationships, improving ANZ brand reputation and accelerating revenue growth. Sweta has a unique blend of 20 years’ experience in consumer research and analytics, marketing and brand management expertise. Sweta spent more than 17 years with Procter & Gamble in Singapore, focusing on brand management across a range of categories and countries in developed and developing markets. She also led the P&G consumer research function in a number of global and regional roles. Sweta has a passion for brand building and creating breakthrough innovation leveraging technology. She combines her analytical skills with a deep understanding of consumer and market needs across different geographies. Sweta holds an MBA from the Indian Institute of Management and a Bachelor of Engineering from the National Institute of Technology, India.
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Jeremy Nicholas
Chief Marketing Officer

Telstra
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Jeremy Nicholas
Chief Marketing Officer

Telstra
Jeremy Nicholas is the Chief Marketing Officer at Telstra. Jeremy is leading the transformation of marketing as part of the company’s T22 strategy by driving a human-centred, innovation and creative agenda. In business for over 20 years, Jeremy has spent the majority of his career as a strategist and leader of globally influential, creative agencies in UK and Australia. As a corporate leader, Jeremy has held global Vice President roles at payment technology giant, Visa based in San Francisco, California and board positions in Australia. Jeremy is also currently a board member of the AANA, Australia’s peak client body. Jeremy has a passion for football, the ocean and the creative arts and lives in Sydney with his wife and two children.
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Suzana Ristevski
Chief Marketing Officer

National Australia Bank
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Suzana Ristevski
Chief Marketing Officer

National Australia Bank
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Brent Smart
Chief Marketing Officer

IAG
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Brent Smart
Chief Marketing Officer

IAG
Brent Smart is Chief Marketing Officer of IAG, the Australian insurance giant with leading brands including NRMA and CGU. When Brent joined in 2017, NRMA Insurance was ranked the 36th strongest brand in Australia (by Brand Finance). Now, it is the third strongest brand in the country and strongest insurance brand in the world. This brand strength has translated to commercial success that has seen NRMA Insurance win 3 coveted Gold Effies in the last 2 years. Previously, Brent spent 20 years in the advertising business, rising to CEO of Saatchi & Saatchi New York and leading the New Zealand Agency of the Decade, Colenso BBDO. Originally from Melbourne which explains his love of Aussie Rules footy, Brent lives in Bondi with his wife and 3 sons who don’t love Aussie Rules footy quite as much.

At a Glance

Information and Imagination
Our lived experience of the pandemic has been greater oversight of and restriction on human movement. Social interactions and commercial transactions have increasingly become defined by distance, with consumers and businesses shifting swiftly to digital channels. The challenge for CMOs is communicating authenticity and empathy in an environment where the human touch has been muted. Our opening Session shares the latest intelligence underpinning contemporary approaches to marketing, dissecting the economic and social trends affecting consumer behaviour and sentiment.

 
Integration and Accountability
The pandemic has challenged our preconceptions of the limitations of marketing teams. Facing severe upheaval and relentless pressure to sustain value, CMOs have adapted and adopted new methodologies to succeed in our current business climate. This Session unpacks the business model revisions and structural mechanisms that are improving marketing responsiveness. We will interrogate the opportunities and accountabilities presented to CMOs as the economy unlocks, and in doing so present delegates with new perspectives on the structures supporting their success.

 
Access and Ecosystems
Brands and consumers have been co-creating an experiential landscape that stretches from the physical world to the digital. But restrictions on movement have entrenched the divide between these two settings. As we accelerate towards a contactless consumer environment, marketers will be called upon to translate deep consumer knowledge into tailored experiences that work harmoniously across physical and digital settings. This Session asks our speakers and audience to think more deeply about the information dialogue between consumers and businesses. We will consider how to adapt physical environments to online drivers and ensure that your business operates as consumers perceive it: as a single entity.

 
Personalisation and Relevancy
The customer journey has been condensed into sharp, one-click moments of instinct and influence on digital channels, and brands must be tactically present in these instances. To effectively ignite the interest of consumers and propel them down the path to purchase, marketers need an e-commerce engine that responds personally and empathetically to customer needs. In this Session, we will hear how marketers are leveraging data to inform a whole gamut of marketing activities at relevant stages of the customer’s journey.

 
Experience and Loyalty
Consumers are familiar with forfeiting their personal data in exchange for heightened experiences, but a narrow focus on gamifying transactions often betrays these expectations. This Session considers how marketers are delivering sincere moments and honest empathy in consumer engagements. We will challenge our speakers and delegates to think more broadly about what loyalty means to their brands and unearth strategies for focussing experiential efforts earlier in the customer’s journey.

 
Purpose and Advocacy
Consumers are moving beyond transactional commerce and aligning with brands that they connect with on a deeper level. As the ethical dimensions of consumer decision making become more salient, marketers have a significant opportunity to reject tokenism and pursuit a meaningful agenda that earns the lasting support of customers. In this session, we ask our speakers if businesses can matter to people without marketing to consumers, examining how advocacy influences consumer decision-making to unpack the relationship between purpose and profit.

 
Creativity and Technology
There is a hygiene level when it comes to technology and data, a baseline of proficiency and functionality that consumers expect. Business leaders must continually invest in digital capability to keep pace and remain in consumer consideration as this baseline rises. But technology only goes so far – it can help you find and deliver an audience, but it can’t create the message. This Session considers the essential technologies augmenting marketing and considers how leading brands are elevating creativity and content to cut-through the noise.

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SPONSORS

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2021 Event Partner | thinknewsbrands.com.au
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2021 Diamond Sponsor | twitter.com
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2021 Mobile Marketing/Growth Sponsor | branch.io
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2021 Platinum Sponsor | sitecore.com
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2021 Gold Sponsor | piano.io
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2021 Gold Sponsor | au.business.trustpilot.com
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2021 Gold Sponsor | celtra.com
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Founded by Australian media owners who, collectively, have more than 100 years’ experience in producing news, ThinkNewsBrands shines a light on how and why professionally produced premium news content is the best partner for advertisers looking to grow their brands and businesses.

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Twitter is an open service that’s home to a world of diverse people, perspectives, ideas, and information. It is a social networking service on which users post and interact with others around the world. From breaking news and entertainment to sports, politics, and everyday interests, see every side of the story. Twitter is what’s happening in the world and what people are talking about right now.

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Branch provides the leading cross-platform linking and attribution platform, unifying user experiences and powering cross-platform measurement for over 50,000 apps — including Adobe, BuzzFeed, Yelp,Iconic,9Now and many more.

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Sitecore creates human connections between brands and their customers with rich end-to-end content, seamless commerce, and always-on personalisation so brands can thrive in a world where, without a digital experience, there is no product.

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Piano enables the world’s largest media companies and brands to accelerate their subscription, advertising, analytics and personalisation initiatives in order to engage, monetise and measure content experiences. Piano works with leading global organisations such as Australian Community Media, McPherson Media Group, The Wall Street Journal, NBC Sports, South China Morning Post, The Economist, Gannett, Le Parisien, Nielsen, LinkedIn, The Telegraph and more than 300 other clients. In 2020, Piano was recognised as one of the fastest-growing, innovative technology companies in the world by Red Herring, World Economic Forum and Deloitte and received Product of the Year from the Business Intelligence Group.

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Trustpilot is a leading consumer review website which hosts reviews of hundreds of thousands businesses worldwide. Our aim is to help consumers purchase with confidence and give a direct line of communication with the businesses that matter the most to them. Our platform lets you share feedback so businesses can resolve problems and create better experiences – the kind that build more trust over time.

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Celtra makes enterprise software solutions that help businesses stay creative at scale. Our customers are some of the most creative companies in the world, including Nike, Lazada, Unilever, and Spotify.

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Why Get Involved

Celebrating its 8th year, the Marketing Leaders Summit is unparalleled in the level of delegates and speakers it attracts. The Summit is driven by an ambitious business agenda, and our audience is screened for seniority to ensure you are networking with the minds shaping business.

Our limited keynote and moderated panel speaking opportunities will effectively embed you in this top-end business community. Digital brand activations complement survey and live polling options for effective brand positioning and interactivity.

As a marketing platform to demonstrate expertise, credibility and grow your business with marketing executives, the Marketing Leaders Summit offers unrivalled cut-through.

Pricing and Discounts

Early Bird Registration
(until 29/07/2022)
$1,195 + GST
$3,585 + GST
Standard Registration
(from 30/07/2022)
$1,395 + GST
$4,185 + GST

If you are a Vendor or Service Provider to marketing executives, please email [email protected] to register.

For any other questions, please contact [email protected]

To view more FAQs details see below.

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