In-Review

This year, over 250 marketing executives from all sectors of the national economy will converge in Melbourne to discuss the state of the profession, foreshadowing how soaring consumer expectations will continue to drive evolution across the entire marketing function.

The CMOs mandate is changing significantly as data collection and actionable customer intelligence becomes a core priority for consumer-facing organisations. For many marketers, the swathe of data being collected is overwhelming. And now that the customer has been elevated to a central, rather than supplementary, business concern, CMOs are becoming increasingly influential across all levels of the corporate hierarchy. This influence is contingent not only on CMOs establishing the veracity of consumer-led insight, but the risk-laden pursuit of a creative strategy that elicits an authentic response from customers.

Congested markets, ever-decreasing attention spans and fragmented media channels have made the task of provoking a reaction exceedingly difficult. In order to creating a lasting impression in such a disjointed and chaotic social landscape, marketers are renewing emotional engagement as a core mechanic. Every interaction has ramifications for a brand’s relationship with individual customers; the most successful marketers are building emotional connections at every touchpoint to establish lasting relationships with loyal consumers.

Artificial intelligence will continue to play a leading role in deepening customer insights, and marketers must embrace and encourage technological renewal across the organisation  – or risk forfeiting consumer intelligence to competitors.

Adding another level of complexity, brands are increasingly expected to join highly polarising socio-political discourse as a means of creating shared value and aligning with consumers. Consumers are vocal, capable of mobilising en masse,  and will switch their allegiance to a competitor that aligns with them on an ethical and social level. As such, marketers must navigate our divided world with care; customers can discern inauthenticity with ease, and have lasting memories. The marketer of today must learn from the lessons of the past with one eye trained on the future – to meet the needs of customers today, and forecast the desires of those of tomorrow.

Why attend?

  • For five years we have secured the involvement of the highest calibre speakers from Australia and around the world. We have tools that make audience engagement seamless so you can ask the questions that matter.
  • Every session is independently moderated to facilitate candid discussion and debate.
  • Your experience is at the heart of the Forum. Our audience is screened for seniority, so you’ll be networking in a five-star environment with the minds shaping business.
  • We respect the seniority of our delegates by diving deeper into technical subject matter with a business-driven, outcomes focussed agenda.
REGISTER NOW

Gain access

// 12+ Keynotes
// 2 Powerful Days
// Executive Learning Agenda
// 35+ Industry Speakers
// 250+ Executives
// 5 Star Networking Environment

Speakers


speaker
Kasumi Mihori
Senior Vice President Brand Creative
Sony Pictures Entertainment (USA)
speaker
Ryan Reynolds
Global Social and Content Marketing Lead
Uber (USA)
speaker
Jessie Macneil-Brown
Head of Global Activism
The Body Shop (UK)
speaker
Hamish Goulding
Head of Global Brand Strategy & Creative
HSBC Holdings (UK)
speaker
Chris Garlick
Chief Executive Officer
Starbucks Australia
speaker
Charlotte Valente
Chief Marketing Officer
Seven West Media
speaker
Mathew Hayward
Chief Marketing Officer
R.M. Williams
speaker
Laura Halbert
Head of Strategy & Marketing
ANZ
speaker
Jacinta Whitehead
Director of Marketing
Mattel
speaker
Kate Hatton
Global Digital Marketing Manager
Cotton On Group
speaker
Jee Moon
Vice President Marketing
American Expresss
speaker
Ant Dureau
Chief Client Officer
AMP
speaker
Phil Oneile
Chief Marketing Officer
Village Roadshow
speaker
Gareth Tomlin
General Manager, Data, Insights and Analytics
Network Ten
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Themes

OUTLOOK SESSION

This Session serves as a foundation for the Summit by contextualising the global forces informing modern approaches to B2C marketing. Key talking points of discussion include – but are not limited to – macro-economic trends affecting consumer spending behaviour and sentiment and consequential developments in the competitive and regulatory landscape.

 

LEADERSHIP SESSION

This Session grapples with the interwoven responsibilities of CMOs as brand custodians and business leaders. Key talking points of discussion include – but are not limited to – the evolution of brand stewardship; translating consumer voice and insight across the enterprise; speaking The Board’s language and interpreting risk appetite; and creating a diverse and creative workplace culture.

 

CUSTOMER SESSION

This Session is concerned with deriving critical insight from complex consumer profiles. Key talking points of discussion include – but are not limited to – consolidating consumer touchpoints and customer segmentation; the collision of personalisation, privacy, and consumer protections; evangelising data assets and data integrity and bias; and learned analytical methodologies that drive real insight and results.

 

CONTENT SESSION

This Session is singularly concerned with establishing authentic connections with consumers in a saturated brand environment. Key talking points of discussion include – but are not limited to – wielding emotion and the art of narrative; unveiling creative processes from inception to execution; assessing risk appetite in the quest for cut-through; amplifying voices to exalt influence in a way that transcends social media noise, and leveraging talent to cultivate true communities of interest and convert consumers into brand loyalists.

 

PURPOSE SESSION

Just as brands have sought to humanise themselves to forge a unique identity in the minds of consumers, so too have they adopted ethical positions on contemporary social and environmental issues – but inauthenticity is easily discernible, scarcely forgotten, and rarely forgiven. This session is primarily concerned with brand advocacy; key talking points of discussion include – but are not limited to – building trust and credibility; partnerships and community engagement; generational dispositions; and navigating the often-murky ethical environment of consumers united by a product, not a shared moral compass.

 

CHANNELS SESSION

This Session confronts the complexity of delivering content across multiple platforms in a congested digital landscape. Key talking points of discussion include – but are not limited to – curating and co-ordinating multi-channel campaigns; new perspectives on traditional forms of digital and physical media; curating communities on emerging and established platforms; and attracting consumers to engage in your own online ecosystem.

 

TECHNOLOGY SESSION 

This session is concerned with the willingness of brands to invest in their customers. Technology is revolutionising both the internal skeleton and glittering exterior of CX, as brands turn towards experience as an opportunity for impact and point of differentiation. Key talking points of discussion include – but are not limited to – transformation at scale; technologies prime for experimentation and adoption in CX, and orchestrating a strategy for technological renewal.

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Sponsorship

www.intelligencebank.com

IntelligenceBank is the leading marketing operations and enterprise-grade digital asset management software, helping content marketers be more efficient and compliant with integrated digital asset management, audits, digital brand guidelines, workflows, dynamic forms, approvals, compliance and marketing project management.
IntelligenceBank’s marketing operations software is used by some of the world’s largest brands with 350,000+ users in 55 countries.

www.criteo.com

Criteo (NASDAQ: CRTO) is the advertising platform of choice of the open Internet, rated the #1 ad tech player by IDC in 2018. Criteo applies advanced machine learning to deliver  full funnel advertising targeting 1.4Bn shoppers worldwide to achieve marketing performance for 19,000+ customers.

In APAC, Criteo has offices in Singapore, Australia, India, China, Japan and Korea.

www.edgepri.com

Edge is Australia’s leading incentive technology provider. We help brands acquire, engage and retain customers through our innovative end-to-end digital solutions.

www.socialbakers.com

Socialbakers is the leading social media marketing solutions provider. Leveraging the largest social media data-set in the industry and machine learning, we help brands work smarter by ensuring their investment in social media is delivering measurable business outcomes.

www.domo.com

Domo is the only cloud-native platform built from the ground up to empower people and teams with data—helping you unlock the full value of your digital systems whilst unifying every component of your business and deliver it all, right on your phone.

www.mediasmith.com.au

Mediasmith is a specialist media planning and buying agency with global experience. Founded in 2004 and with offices in Sydney & London, we have successfully worked with some of the world’s most prestigious brands, institutions & media suppliers.

www.saltshein.com.au

Salt & Shein recruits executives in the fields of marketing, corporate affairs and communication. Please get in touch whether you are looking to make a hire, or thinking about the next step in your career.

www.ami.org.au

The Australian Marketing Institute is the credible professional association for marketers in Australia. Our purpose is to provide cutting-edge marketing theory and practice to fuel progress in the careers of professional marketers. We deliver this through accreditation of tertiary courses, training programs and events. We celebrate marketing excellence through our Awards program.

Celebrating its 6th year, the Marketing Leaders Summit is unparalleled in the level of delegates and speakers it attracts.

The Summit is driven by an ambitious business agenda, and our audience is screened for seniority to ensure you are networking with the minds shaping business. Our limited keynote and moderated panel speaking opportunities will effectively embed you in this top-end business community. Digital and physical brand activations, as well as consultations in dedicated activation spaces further enable you to engage with this decision-making audience.

As a marketing platform to demonstrate expertise, credibility and grow your business with marketing executives, the Marketing Leaders Summit offers unrivalled cut-through.

This event was sold out in 2019

Jack Martin – Commercial Manager

Tel: 02 8004 3172

Email: jackm@connectmedia.com

Flights

 

Official Airline Partner

 

Qantas is delighted to be the exclusive airline partner for the 2020 Marketing Leaders Summit, being held on the 27 & 28 October.

Qantas is offering registered delegates and travel partner’s special discounted airfares which are easily booked online via the dedicated booking portal below.

When booking, use the allocated code MLS20 to access these airfares. Please note: multiple stopover flights are excluded from this offer.

Qantas is Australia’s largest domestic and international airline and is widely regarded as the world’s leading long distance airline.

With a reputation for excellence in safety, operational reliability, and world-class customer service; Qantas offers a truly global network proposition for delegates travelling to Melbourne, Australia for the Marketing Leaders Summit in 2020.

BOOK NOW

Register Here


Packages and Discounts Launch Registration
(until 29/05/2020)
Early Bird Registration
(until 31/08/2020)
Standard Registration
(from 31/08/2020)
1 Delegate $1,395 + GST $1,695 + GST $1,995 + GST
4 Delegates (includes 1 FREE) $4,185 + GST‬ $5,085 + GST $5,985 + GST
8 Delegates (includes 2 FREE) $8,370 + GST $10,170 + GST $11,970 + GST
12 Delegates (includes 3 FREE) $12,555 + GST $15,255 + GST $17,955 + GST

Please note if you are a Service Provider to marketing professionals, email jackm@connectmedia.com to discuss your involvement at the Summit.

  • Terms & Conditions

    Delegate Package:

    Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to speaker presentations. Please note: not all speakers choose to provide presentation papers. One delegate pass is entry for one person only, passes cannot be shared. Organiser’s reserve the right to deny entry to anyone not registered.

    Payment & Discounts:

    Payment of invoice is due within 7 days of registration. A 3% surcharge is payable for all credit card transactions. Only one promotional discount code can be applied per registrant. All prices quoted are inclusive of GST. Payment in full is required by the first day of the event. Please note: Registrations made within 7 days of the event can only be paid via credit card.

    Organiser’s Rights:

    Connect Media and Communications Group Pty Ltd endeavors to ensure the conference programme and speaker line-up is correct at the time of the event. All advertised details are correct at time of publishing. Due to unforeseen circumstances Connect Media and Communications Group Pty Ltd reserves the right to alter the programme prior to the event without notice. We also reserve the right to cancel or postpone the event when full refunds will be issued. In the unlikely event that it is cancelled or postponed, no compensation will be provided for cancelled/amended travel arrangements. Connect Media and Communications Group Pty Ltd reserves the right to deny access to any individual that engages in or is alleged to engage in practices that are considered unprofessional and inappropriate for a business conference. We reserve the right to deny access to delegates that may affect the client / vendor ratio of attendance in favour of the interests of sponsors and commercial partners of the event.

    Photography and Video:

    Connect Media and Communications Group Pty Ltd may take photographs and/or video of the event you are attending and in doing so your image may be included in the photographs and videos reproduced and distributed by Connect Media and Communications Group Pty Ltd in any medium to any part of the world. By attending the event you irrevocably agree to submit your image for reproduction by Connect Media and Communications Group Pty Ltd in distributing marketing material and/or video footage of the events. Should a delegate not agree to the above image release, they must advise team@connectmedia.com.

    Cancellation Policy:

    A substitute delegate is welcome at any time provided the request is made in writing. A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.

    Full payment is required within 7 days of registration – if payment is not received in this time and cancellation is requested more than 10 days after registration – payment is to be honoured.

    Privacy Disclosure:

    We take your privacy seriously. Information collected on this registration will be held in the strictest of confidence on a secure database. This information may be used in order to contact you regarding future events, product development and services offered. If you do not wish to be contacted please email team@connectmedia.com. To view our full privacy policy please visit: https://connectmedia.com/privacy-policy/.

  • FAQ

    What’s included in my delegate pass?
    A Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to provided speaker presentations.

    Is there a group booking discount?
    Yes – groups of 3 people or more are entitled to a discount. Full discount information is available on our registration page.  If you have any questions about how group bookings work, please contact team@connectmedia.com

    Can I transfer my pass?
    A delegate pass is entry for one person only, passes cannot be shared. A substitute delegate is welcome at any time prior to the event, provided the request is made in writing to team@connectmedia.com.

    How do I receive my delegate pass?
    Following the completion of your registration and payment, you will receive an email confirmation. We will contact you via email one week before the event to provide final information regarding your participation. Delegate badges and all event material will be provided upon arrival at the event – nothing will be sent in the post.

    What is a Service Provider?

    A Service provider refers to an individual or organisation who supplies products and/or business services to the primary audience of marketing professionals.

    Service providers may only have one representative at the event. A delegate pass is entry for one person only, passes cannot be shared. All service providers who apply for a pass will be reviewed internally before a registration is completed.

    Is media registration available?
    No, this is a closed and confidential event. Media registrations are not available.

    Cancellation Policy
    A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.

    Will there be a delegate list available?
    No, Connect Events does not provide delegate lists to attendees.