26 & 27 October 2021
RACV Club Melbourne
menu
register now

Click here to secure your place today Click here to view the full speaker line-up
scroll

Welcome

MARKETING REIMAGINED

Firmly established as the singular agenda-setting event for Australia’s B2C Marketing community, the Marketing Leaders Summit is returning in 2021 with a refreshed format to guide you through the year ahead.

As our operating environment corrects and the sector begins to unlock, the Summit presents an enviable opportunity for the nation’s Marketing leaders to connect, combat shared challenges, and leverage opportunities emerging from the upturn economy.

Together, we will interrogate the forces affecting the B2C marketing landscape, equipping you to refuel your omnichannel engine and advance business outcomes.

Why Attend

  • For five years we have secured the involvement of the highest calibre speakers from Australia and around the world. We have tools that make audience engagement seamless so you can ask the questions that matter.
  • Every session is independently moderated to facilitate candid discussion and debate.
  • Your experience is at the heart of the Forum. Our audience is screened for seniority, so you’ll be networking in a five-star environment with the minds shaping business.
  • We respect the seniority of our delegates by diving deeper into technical subject matter with a business-driven, outcomes focussed agenda.

Gain Access

1
35+ Industry Speakers
2
2 Powerful Days
3
Executive Learning Agenda
4
12 Keynotes
5
200+ Executives
6
5-Star Networking Environment
img
img
img
img
img
img

2021 Speakers

speaker

Read
Bio
brand
Greg Hoffman
Fmr Vice President Global Brand Innovation

Nike (USA)
speaker brand
Greg Hoffman
Fmr Vice President Global Brand Innovation

Nike (USA)
Greg Hoffman is a global brand leader, former NIKE Chief Marketing Officer, and founder of the brand advisory group, Modern Arena. For over 27 years, Greg held marketing, design, and innovation leadership roles at NIKE, including time as the brand’s CMO. In his most recent role as NIKE’s Vice President of Global Brand Innovation, he led teams tasked with envisioning the future of storytelling and consumer experiences for the brand. Greg oversaw NIKE’s brand communications and experiences as NIKE was solidifying its position as one of the preeminent brand storytellers of the modern era and the leading innovator in digital and physical brand experiences. His role in the rise of marketing and design through that period was recognized in 2015 when Fast Company named him one of the Most Creative People in Business. He’s also been recognized for his transformative leadership in the industry through the Business Insider’s 50 Most Innovative CMO’s and AdAge’s Power Players annual lists. For over two decades, he was a major strategic and creative influence for Nike at every major global sporting event, for the launches of NIKE’s signature products and innovations, and the building of the brands of its athletes. Through his leadership, Nike drove themes of equality, sustainability, and empowerment through sport in some of its most significant brand communications. That work was, in part, driven by his role on the Advisory Board of the NIKE Black Employee Network and as a member of the NIKE Foundation Board of Directors. Today as founder and principle of Modern Arena, Greg advises Fortune 500 brands, startups, and nonprofits in creating brand strength and social impact. He earned a Bachelor of Fine Arts from Minneapolis College of Art and Design and today is a member of their Board of Trustees.
speaker

Read
Bio
brand
Patricia Corsi
Global Chief Marketing and Digital Officer

Bayer (CH)
speaker brand
Patricia Corsi
Global Chief Marketing and Digital Officer

Bayer (CH)
Patricia Corsi is a Marketing, Brand and consumer aficionado, she is since January 2019 the Global Chief Marketing and Digital officer at Bayer Consumer Health. After spending over two decades working and transforming brands and ways of working in blue chips FMCG for multimillion-dollar brands she decoded what truly drives consumer attention and love, recruitment and sustainable growth—and it’s not the new shinny object but being genuine, mastering solid fundamentals and focusing on consumers and customers.

It matters how deeply you connect with the heart-beating people you’re trying to help and communicate your message, and how authentic your message and your purpose come through every touch points. Ultimately her goal is to deliver shareholder value and have a positive impact in the world – not one or the other.

Patricia has built her career in different geographies and categories, having lived in the Brazil, UK, Holland, Mexico and now Switzerland.

Her personal values – Curiosity, Courage, Fairness & Openness and serving others – are embedded in her working and personal life choices.

In these over 20 years of experience working in companies like Sony, Kraft/Mondelez, Unilever and Heineken, Patricia has experienced working in different categories, geographies, industries, facing challenges from turn around to building new business. She has also seen the good and the dark side of being a Latin woman in business, and uses these experiences to guide the way she leads and guide her teams.

She has received many accolades during her careers, to mention a few: Women to watch, Effie Advertiser of the year (twice), Cannes awards, multiple Effie awards (both in Latin America as well as in Europe). She is a passionate supporter of women, be it as a jury of the “Future is Female” awards, sponsoring financially entrepreneur women in areas of risk, through micro-finance or supporting child and women empowerment on her role as NED of Womerang.
speaker

Read
Bio
brand
Sandra Martinez
Chief Executive Officer

Nestle Australia and New Zealand
speaker brand
Sandra Martinez
Chief Executive Officer

Nestle Australia and New Zealand
speaker

Read
Bio
brand
Lisa Ronson
Chief Marketing Officer

Coles
speaker brand
Lisa Ronson
Chief Marketing Officer

Coles
Lisa is an award-winning marketing executive with over 20 years of experience across multiple Australian and international brands. She has a track record of building strong consumer brands, leading high-performing teams and growing retail sales and market share. Lisa joined Coles Group in May 2019. As Chief Marketing Officer, Lisa is responsible for leading the organisations marketing brand and media strategies, sponsorships and events, customer insights and analytics, and in store promotion. Prior to joining Coles, Lisa worked across several brands and sectors including Carlton & United Breweries, Visa International, Telstra, David Jones, Westpac Group and Tourism Australia. Lisa was recognised as the number one Chief Marketing Officer in Australia, winning both the 2018 Marketer of the Year award from the Australian Marketing Institute and also being named as the No. 1 CMO in the 2018 CMO50 Awards from CMO Magazine Australia. Lisa and her team also won Marketing team of the Year, Campaign of the Year, best PR and social campaigns of the year and ten Cannes Lions in 2018. Most recently Lisa won the Marketing award at B&T's Women in Media awards, recognising her as a trusted leader not only from her direct colleagues but the wider marketing and media industries. Lisa is an active member of the Australian Marketing Industry, including writing regularly for the AFR, is an AANA (Australian Association of National Advertisers) Board Member and an Australian Advertising Standards Board Member. Lisa also takes part in several mentoring programs. Lisa holds a Graduate Diploma in Management with Honors in Marketing from the Macquarie School of Management (MGSM) and bachelor’s degree in Commerce from the University of Western Sydney. Lisa is also studying an MBA at MGSM.
speaker

Read
Bio
Sweta Mehra
Chief Marketing Officer

ANZ
speaker
Sweta Mehra
Chief Marketing Officer

ANZ
speaker

Read
Bio
brand
Jeremy Nicholas
Chief Marketing Officer

Telstra
speaker brand
Jeremy Nicholas
Chief Marketing Officer

Telstra
speaker

Read
Bio
brand
Brent Smart
Chief Marketing Officer

IAG
speaker brand
Brent Smart
Chief Marketing Officer

IAG
Brent Smart is Chief Marketing Officer of IAG, the Australian insurance giant with leading brands including NRMA and CGU. When Brent joined in 2017, NRMA Insurance was ranked the 36th strongest brand in Australia (by Brand Finance). Now, it is the third strongest brand in the country and strongest insurance brand in the world. This brand strength has translated to commercial success that has seen NRMA Insurance win 3 coveted Gold Effies in the last 2 years. Previously, Brent spent 20 years in the advertising business, rising to CEO of Saatchi & Saatchi New York and leading the New Zealand Agency of the Decade, Colenso BBDO. Originally from Melbourne which explains his love of Aussie Rules footy, Brent lives in Bondi with his wife and 3 sons who don’t love Aussie Rules footy quite as much.
speaker

Read
Bio
brand
Melissa Hopkins
Chief Marketing Officer

Optus
speaker brand
Melissa Hopkins
Chief Marketing Officer

Optus
Melissa officially joined Optus in November 2016 and leads the team for all customer-facing marketing and engagement. A self-confessed tech-freak, she is renowned for creating impact for brands with bold and ambitious campaigns in complex and challenging environments. In January 2020 Optus was recognised as Australia's strongest brand (Brand Finance) and was awarded 'Mumbrella Marketing Team of the Year'. In November 2020 Melissa was named #3 in CMOS0 2020. Melissa has extensive global experience working across a range of brands and sectors on both client and agency side. Melissa was the Global Head of Brand for Vodafone in London and previously led brands such as Absolut Vodka, the British Army, Nestle and Fujitsu. Melissa has lived and worked across Europe, Asia Pacific, the U.S and the Middle East. Melissa has been a guest lecturer at London School of Economics; a contributor to Fast Company Magazine and a mentor to various U.S-based start-ups. She is also a strong advocate for mental health and sits on the board of batyr.
speaker

Read
Bio
brand
Amber Collins
Chief Marketing Officer

Australia Post
speaker brand
Amber Collins
Chief Marketing Officer

Australia Post
Amber joined Australia Post as Chief Marketing Officer in 2019 where she is focused on brand development, improving the customer experience, community support and driving new revenue opportunities. Amber started her career in advertising at Saatchi & Saatchi London working on FMCG brands such as Schweppes and Carlsberg-Tetley before joining Lowe Howard-Spink as the Board Director managing Tesco. During this period Tesco won both Advertiser of the Year and an IPA Effectiveness award. Over the next five years Amber worked in International brand development for Interbrand in London and the USA focusing on retail accounts such as Marks & Spencer. Returning to Australia, she joined Coles in multiple management roles over 8 years. As General Manager of Housebrand she relaunched three tiers of own label products leading to the most successful penetration gains over the decade. Other General Manager roles in Brand Management and Media included responsibility for digital partnerships such as Taste, the extraordinary rise of the Coles magazine, launching the Coles and flybuys apps, developing some of Australia's most well-known media Integrations and sponsorships and activation of key charitable partnerships. Amber is passionate about providing healthy food for all Australians and is proudly on the board of Foodbank Vic.
speaker

Read
Bio
brand
Gerald Marion
Chief Customer & Strategy Officer

Bupa Asia-Pacific
speaker brand
Gerald Marion
Chief Customer & Strategy Officer

Bupa Asia-Pacific
Gerald is Bupa APAC Chief Customer and Strategy Officer with accountability for the area Corporate Strategy and Customer agenda and the leveraging of digital and data as transformative enablers of Bupa’s Growth ambition. Gerald is also spearheading Bupa’s future customer growth agenda in the area of Health and Happiness-as-a-Service and digital health. With more than 24 years of working experience across Oceania, Asia-PAC, USA, Europe and the Indian Ocean, Gerald had so far, a globally rich career. Prior to joining Bupa, Gerald spent 15 years as a management consultant in the area of Growth, Innovation and Digital Customer transformation, 5 years as a private equity investor for a global institutional PE firm and 2 years designing and launching an internet banking growth venture. Gerald is passionate about innovation and preserving the health of our planet for future generations and its biodiversity.
speaker

Read
Bio
brand
Zulfiqar Mahar
Vice President for Marketing and Commercial Operations

P&G Australia and New Zealand
speaker brand
Zulfiqar Mahar
Vice President for Marketing and Commercial Operations

P&G Australia and New Zealand
Zulfiqar Mahar is the Vice President for Marketing and Commercial Operations for P&G Australia and New Zealand. Zulfiqar is an experienced marketer having led different businesses for P&G including Homecare, Babycare and Beautycare. He has worked in various locations in Asia and the Middle East and on iconic P&G brands including Pampers, Ariel, Febreze, Ambi Pur and Safeguard. His last role prior to joining P&G ANZ operations was Senior Director for APAC and China Homecare business and Global Aircare Strategy and Innovation design. He has a passion for brand building grounded in consumer and shopper insights to keep brands relevant in the ever-changing landscape.
speaker

Read
Bio
brand
Julie Hutchinson
Marketing Director

Volvo Car Australia
speaker brand
Julie Hutchinson
Marketing Director

Volvo Car Australia
Julie Hutchinson is Marketing Director at Volvo Cars Australia, the local arm of the global leader in automotive safety. Since joining the company in 2018, her full funnel focus on simultaneously building brand and demand for Volvo cars has directly converted into commercial success in Australia. Consideration among luxury car intenders has increased year-on-year, and Volvo’s sales have grown by 66 per cent. Her imagination, collaborative approach and contribution to Volvo’s business achievements have also resulted in widespread industry recognition, both locally and globally. In 2019, Volvo won the MFA Grand Prix and a Silver at the Australian Effie Awards. She is deeply passionate about sustainability, and has been actively involved in The Living Seawall, a collaborative conservation project with the Sydney Institute of Marine Science that reinforces Volvo’s commitment to a sustainable future. Julie has spent two decades in marketing, CRM, and sales roles in the automotive industry. Prior to Volvo, she spent 16 years at Toyota Motor Corporation Australia, most of that time working for Lexus. She also spent two years in Tokyo, Japan, at Toyota’s headquarters. Julie was born and raised in the Sutherland Shire, has two very energetic young boys, and believes that if anyone says there’s a better TV show than The Crown: they’re wrong.
speaker

Read
Bio
brand
Kirsty Redfearn
Vice President Integrated Marketing and Communications

Mastercard
speaker brand
Kirsty Redfearn
Vice President Integrated Marketing and Communications

Mastercard
Kirsty is responsible for Marketing and Communications across Australia, New Zealand and Pacific Islands, leading a team of communication specialists and ensuring Mastercard brand values deliver tangible benefits for customers and cardholders. Kirsty has been with Mastercard for eight years now, previously holding roles in London and Stockholm where she led Consumer Marketing and Sponsorship, alongside Brand Strategy. With a fierce passion for communications and creativity, Kirsty worked for global and independent marketing agencies before joining Mastercard, and has a background in graphic design.
speaker

Read
Bio
brand
Leisa Bacon
Director Audiences

Australian Broadcasting Corporation
speaker brand
Leisa Bacon
Director Audiences

Australian Broadcasting Corporation
With over 25 years’ of blue chip strategy, digital and marketing experience, Leisa is passionate about ensuring audiences are at the heart of all business decisions. Leisa has a strong track record in leading teams and developing a vision anchored in a deep understanding of the customer. She applies this experience to her current role as Director of Audiences for the ABC, where the team work closely with content makers to implement the ABC strategy and help audiences discover great Australian content, across the whole of the ABC’s operations. The ABC Audiences division, is made up of the following teams - marketing, internal creative and media, social strategy, enterprise design, audience planning & support and audience data & insights. Leisa is a brand and experience (Cx) evangelist, who prides herself on always putting customers at the heart of key decisions. Leisa has previously worked for large, generally global organisations at a Director level, from P&G to the Coca-Cola Company, and has led some of Australia’s largest new product launches and marketing campaigns.
speaker

Read
Bio
brand
Ryan Gracie
Chief Marketing Officer

MyDeal.com.au
speaker brand
Ryan Gracie
Chief Marketing Officer

MyDeal.com.au
Ryan Gracie is a marketing and media professional, operating at the intersection of marketing, technology, brand and creative. After starting life in the media from the studio floor of a Television station and growing into the role of General Manager of the WIN radio network, Ryan went on to become the Digital Lead for APN News & Media before 4 years as the Digital Marketing Manager for iconic Australian retailer, JB Hi-Fi, then Global Marketing Director for ASX listed Toy manufacturer and distributor Funtastic. From 2016 to May 2021 Ryan was the CMO of Catch.com.au, part of the Wesfarmers group and Australia’s largest ecommerce business. Ryan is now CMO of the ASX listed, high growth ecommerce player MyDeal.com.au.
speaker

Read
Bio
brand
David Griffiths
Head of Marketing

Uber Eats ANZ
speaker brand
David Griffiths
Head of Marketing

Uber Eats ANZ
David leads the marketing team that ensures Uber Eats remains topical and innovative across ANZ. A 'Marketing Academy Leadership' scholar and former creative agency MD he's passionate about leveraging the power of creativity to deliver commercial results. Previous roles saw David work across Europe and APAC for brands such as Samsung, adidas and Sony. With career highs inspiring young female Aussies to 'Rethink Role Models' in partnership with Samsung and The Aussie Diamonds and launching multi-award winning 'Tonight, I'll be eating campaigns' for Uber Eats.
speaker

Read
Bio
brand
Adam Heywood
General Manager, Central Operations

Coles
speaker brand
Adam Heywood
General Manager, Central Operations

Coles
Adam joined Coles in 2019 as General Manager, Central Operations. In January 2021 he moved to the marketing team as General Manager for Instore Experience & Loyalty at Coles. Prior to Coles, Adam worked with Morrisons in the UK holding a number of Director and General Manager roles in Store Operations, Online and Business Transformation, supporting stores and leadership teams to deliver great customer service, across channels. He has significant experience and expertise in leading and developing in-store operations, enabling online growth, strategic change delivery and resource and activity planning for large workforce’s, delivered through great engagement and communications.
speaker

Read
Bio
brand
Kate Bailey
General Manager of Media, Sponsorship and Events

Coles
speaker brand
Kate Bailey
General Manager of Media, Sponsorship and Events

Coles
Kate Bailey is a highly strategic and commercial marketer with over 15 years’ experience driving growth for leading global retail brands in Australia, UK and US. Kate's diverse career has spanned customer insights, integrated marketing, brand development, content marketing and media. A strong champion of the customer, Kate is now spearheading a newly created Media, Sponsorship and Events division at Coles. Kate has an MBA from Melbourne Business School and is a Graduate of Wesfarmers Executive Development program.
speaker

Read
Bio
brand
Luke Waldren
Executive General Manager Marketing, Customer and Product

Tabcorp
speaker brand
Luke Waldren
Executive General Manager Marketing, Customer and Product

Tabcorp
Luke Waldren is an Australian advertising, marketing and communications leader who has run the marketing function for Australia’s largest and best-known multi-channel wagering brand, TAB, since 2018. His achievements in repositioning and enhancing TAB’s brand and customer proposition as Executive General Manager of Marketing, Customer & Product for Tabcorp’s Wagering & Media business saw him recognised as one of CMO’s top 50 marketing leaders in 2020. Luke oversaw the development and delivery of TAB’s Long May We Play brand platform and spearheaded the introduction of TAB’s personalised marketing and customer experience system by pioneering the use of the Adobe Experience platform in Australia.

Before joining Tabcorp, Luke served as General Manager - Marketing for online wagering operator Sportsbet.

Luke’s 30-year career in marketing includes two decades of advertising agency experience both in Australia and the USA, most recently working with Grey Group (WPP), where he rose to become Australian CEO.
speaker

Read
Bio
brand
Zach Kitschke
Chief Marketing Officer

Canva
speaker brand
Zach Kitschke
Chief Marketing Officer

Canva
Zach joined Canva in 2013 as one of Canva's first employees and has worked across product management, communications and human resources before establishing the global marketing function. Zach oversees all of Canva’s international brand and growth efforts, from product marketing to PR and communications, affiliate and performance marketing, content marketing, brand and creative development.
speaker

Read
Bio
brand
Emily Dowling
Marketing Director

Mars Pet Nutrition Australia
speaker brand
Emily Dowling
Marketing Director

Mars Pet Nutrition Australia
With over 17 years Marketing and Sales experience in the consumer goods market, Emily Dowling is a business leader driven by purpose. Her career started in Australia and after holding as number of Sales Account and Senior Brand Management roles she moved with her family to Belgium to lead global Petcare brands such as PEDIGREE® and TEMPTATIONS™. Now back in Australia, Emily is the Country Marketing Director for Mars Pet Nutrition and passionately believes that by unlocking the potential in people she will unlock greater and more sustainable business results.
speaker

Read
Bio
brand
Nicole Mathias-Browne
Colonial First State, Head of Marketing

Commonwealth Bank of Australia
speaker brand
Nicole Mathias-Browne
Colonial First State, Head of Marketing

Commonwealth Bank of Australia
Colonial First State been helping Australians with their superannuation, investment and retirement needs since 1988. As Head of Marketing, Nicole leads Colonial First State’s marketing function which spans brand, sponsorship, marketing, communications, content, events and operations. Nicole is responsible for setting the strategic direction for the brand and the end to end marketing program to drive growth and engagement across all customer groups. Nicole joined Colonial First State in 2012. Prior to joining Colonial First State, Nicole held marketing and communications roles at ING Australia, AMP and MLC specialising in superannuation, investments and insurance. Nicole is a commercially focussed marketing leader with a proven track record of driving change and building engagement across teams. Nicole holds a Bachelor of Communications and Master of Marketing from University of Technology Sydney.
speaker

Read
Bio
brand
Darren Wright
Global Chief Marketing Officer, Leisure Brands

Flight Centre Travel Group
speaker brand
Darren Wright
Global Chief Marketing Officer, Leisure Brands

Flight Centre Travel Group
Playing in travel for over 24 years with a background in aviation including Virgin Blue, AirAsia and Scoot airlines. Has lived in Malaysia, and Singapore. Now living in Northern NSW and focussed on global brand strategies and marketing consolidation across the leisure portfolio of Flight Centre Travel Group
speaker

Read
Bio
brand
Kellie Cordner
Chief Marketing Officer

CarSales
speaker brand
Kellie Cordner
Chief Marketing Officer

CarSales
Kellie Cordner is the Chief Marketing Officer at Carsales.com Limited. Joining the business in April 2015, Kellie is responsible for all aspects of Marketing across the carsales portfolio along with editorial content, Customer service , research and voice of customer. Kellie holds a Bachelor of Business degree from Monash University. She has over 20 years experience in a range of Senior roles in Marketing, Product & Strategy across the retail and media industries working for such brands as Myer, Sensis & Coca-Cola and has been a member of the Monash University Marketing industry advisory board for the past 3 years. She is also a board member of IHAC ( inhouse agency council of Australia), and My red Flags community group.
speaker

Read
Bio
brand
Joanne Bradley
Chief Marketing Officer

Retail Zoo
speaker brand
Joanne Bradley
Chief Marketing Officer

Retail Zoo
Joanne Bradley is Chief Marketing Office at Retail Zoo – home to Boost Juice Bars and Betty’s Burgers. Boost Juice is the dominant brand in the fresh juice and smoothie market and Betty’s Burgers is the fastest growing premium burger brand in Australia. Joanne’s passion is empowering her team of talented and passionate marketers, creatives and digital experts. Joanne’s career expands across retail, fitness, property, franchising and QSR. Favourite Boost: Pure Eden. Favourite Burger: Grill’d Chicken with Smashed Avo added.
speaker

Read
Bio
brand
Nicole Bardsley
Head of Brand & Advertising

Westpac
speaker brand
Nicole Bardsley
Head of Brand & Advertising

Westpac
Nicole is a strategic senior marketing executive with over 20 years experience shaping and growing iconic Australian and UK brands. Currently Head of Brand & Advertising at Westpac, she has reinvigorated the Westpac brand positioning, with a focus on rebalancing the brands media investment to deliver both long-term brand impact and short-term sales and led the development of a highly recognisable series of advertising and customer campaigns celebrating the role of Westpac in the moments that matter.

In the past year, Nicole has also been a board observer for the ThinkDoTank Foundation and completed the Board Observership Programme.

Nicole’s previous role as Director of Brand & Communications at Virgin Mobile Australia saw her lead the telecommunications brand over five years to produce fresh, innovative and highly awarded social by design campaigns. Nicole also spent six years working at Foxtel in a number of roles and marketing disciplines including direct marketing, brand, acquisition, product and strategic planning. Prior to Foxtel, Nicole combined her passion for travel with her career, working in the UK for three years in retail marketing for CC, part of the Austin Reed Group, and Allders Department Stores.

While growing and developing brands throughout her career, Nicole has had some spectacular personal pit stops along the way – hiking to Everest Base Camp and travelling the Trans-Siberian railway. The hiking boots have been temporarily hung up due to the arrival of two little boys.

speaker

Read
Bio
brand
Georgia Hack
General Manager Marketing and Communications

David Jones
speaker brand
Georgia Hack
General Manager Marketing and Communications

David Jones
Georgia Hack is a strategic, forward thinking leader with over 18 years’ experience across brand, marketing, customer, CRM programs and e-commerce combined with a Masters in Marketing (2007) from the Melbourne Business School.

Georgia has significant experience across both the department store and speciality fashion sector managing the marketing function of some of Australia’s leading retail brands including 8 years at the Country Road Group.

Georgia joined David Jones three years ago as General Manager – Marketing Communications with the responsibility to build the David Jones brand, drive customer acquisition and retention and deliver improved ROI on Marketing investment. Georgia leads a team of 40 across content & creative, Digital Marketing, Trade Planning, Category & Vendor Marketing, PR & Events. Philanthropy and Advertising plus an agency roster including key partners across Content, Brand and Advertising.

Georgia was selected to represent David Jones at the 2019 International Group of Department Stores (IGDS) ‘high potential’ program hosted by Le Bon Marche in Paris.

A creative problem solver and highly effective communicator, Georgia thrives on establishing strong teams and stakeholder relationships to deliver innovations and results.

speaker

Read
Bio
brand
Nathan Low
General Manager Marketing and Insights

Meat & Livestock Australia
speaker brand
Nathan Low
General Manager Marketing and Insights

Meat & Livestock Australia
speaker

Read
Bio
brand
Melody Townsend
General Manager – Brand & Marketing Experience

ME Bank
speaker brand
Melody Townsend
General Manager – Brand & Marketing Experience

ME Bank
Melody’s love affair with brands has spanned over two decades. It began in a garage at Albert Park Lake when Melody watched the then world champion rev his Ferrari engine, before bursting out of the pits and onto the Formula 1 race track. In this moment of heart-pulsing action, Melody knew this was the start of a beautiful romance with high-octane sport, which took her to London to work in motorsport marketing. When Melody later returned to Melbourne, her passion for cars remained unabated and she joined one of the world’s most prestigious marques, BMW Group. Over nearly 10 years, Melody held positions across brand & marketing, CRM & data, and retail sales, where she launched the MINI brand in Australia and many new BMW models. As the rise of ecommerce inspired consumers and businesses alike, Melody joined Australia Post to head up marketing in the parcels business unit, overseeing business marketing, events & sponsorships and product advertising, for which her team was recognised with an international Cannes Lions Award. As custodian of the ME brand, Melody is passionate about enriching ME Bank’s reputation as a purpose-led organisation, aligning ME’s internal values, with its external customer promises.
speaker

Read
Bio
Tara Lordsmith
Chief Marketing Officer and Marketing Advisory

Lordsmith & Co.
speaker
Tara Lordsmith
Chief Marketing Officer and Marketing Advisory

Lordsmith & Co.
Tara Lordsmith has held senior CMO roles across leading FMCG, Retail, Entertainment and Financial Services brands across Australia and NZ, and now provides outsourced marketing support to CEO's, Boards, Founders and CMO's who are looking to accelerate their performance. As an executive, marketer and product leader, she has raised and deployed billions of dollars to realise the potential of a portfolio of brands, including Tabcorp, Myer, Cadbury and Nestle, and lead the digital and data-driven transformation of marketing functions and brands in both B2B and B2C sectors. Since starting Lordsmith & Co in 2014, she has embedded herself in outsourced leadership roles at IAG, Tabcorp and scale-up businesses who require interim senior executive marketing support. Her most recent full time role was in 2015 as Group General Manager Marketing at Myer, Australia’s largest department store. She has been named in AdNews Annual as one of the Top 10 Women to Watch and in Mumbrella as one of the Significant Seven Respected Marketers in Australia. Tara formed the leading CMO forum in Australia – www.CMOCollective.com – currently bringing CMO’s from all sectors together to share insights, improve performance and address data and digitally driven change.
speaker

Read
Bio
Eric Thomson
Global Marketing Director

Pernod Ricard Winemakers
speaker
Eric Thomson
Global Marketing Director

Pernod Ricard Winemakers
speaker

Read
Bio
brand
Rennie Freer
Chair - Strategy & Innovation Committee

Kids Plus Foundation
speaker brand
Rennie Freer
Chair - Strategy & Innovation Committee

Kids Plus Foundation
Rennie Freer is the Director of her own strategy and consulting business having spent over two decades shaping the customer, marketing, and merchandise strategies for some of Australia and New Zealand’s most loved brands. A passionate advocate of creating game changing customer experiences, Rennie is also a Director and Chair of the Strategy and Innovation committee for Kids Plus (an innovative Not for Profit organisation founded to provide specialist therapy services to children with cerebral palsy and neurodevelopmental injuries). Rennie is currently consulting to Wesfarmers; helping to shape the strategic development of their digital ecosystem. During the year that was 2020, Rennie led the Marketing division at MECCA brands (overseeing creative, brand strategy, customer experiences and digital transformation in the Australian and New Zealand markets).
speaker

Read
Bio
brand
Vanessa Lyons
General Manager

ThinkNewsBrands
speaker brand
Vanessa Lyons
General Manager

ThinkNewsBrands
Vanessa Lyons is the General Manager of ThinkNewsBrands. A three-time CMO Top 50 lister, she has held a range of senior marketing positions including General Manager, Marketing and Customer Experience at Wilson Parking, Group Head of Marketing, at insurance business AUB Group and stints at both Telstra and Philips. Founded by Australian media owners who, collectively, have more than 100 years’ experience in producing news, ThinkNewsBrands shines a light on how and why professionally produced premium news content is the best partner for advertisers looking to grow their brands and businesses. thinknewsbrands.com.au

sessions


  • 8:30 am
    Registration, Refreshments & Networking
  • 9:00 am
    Opening Remarks from the Chairman
    speaker
    Tara Lordsmith
    Chief Marketing Officer and Marketing Advisory

    Lordsmith & Co.
  • 9:05 am
    BOARDROOM KEYNOTE

    Cultivating a culture of marketing innovation – The View From the Boardroom 

    speaker
    Sandra Martinez
    Chief Executive Officer

    Nestle Australia and New Zealand
  • 9:30 am
    INFORMATION AND IMAGINATION SESSION

    Our lived experience of the pandemic has been greater oversight of and restriction on human movement. Social interactions and commercial transactions have increasingly become defined by distance, with consumers and businesses shifting swiftly to digital channels. The challenge for CMOs is communicating authenticity and empathy in an environment where the human touch has been muted. Our opening Session shares the latest intelligence underpinning contemporary approaches to marketing, dissecting the economic and social trends affecting consumer behaviour and sentiment.

    speaker
    Julie Hutchinson
    Marketing Director

    Volvo Car Australia
    speaker
    Joanne Bradley
    Chief Marketing Officer

    Retail Zoo
    speaker
    Nicole Bardsley
    Head of Brand & Advertising

    Westpac
    speaker
    Georgia Hack
    General Manager Marketing and Communications

    David Jones
  • 10:10 am
    Morning Refreshments & Networking
  • 10:40 am
    PARTNER KEYNOTE

    You Say Traditional Like it’s a Bad Thing: Why it’s Time to Change your Perception of News as an Advertising Channel  

    Legacy, traditional, old… These are some of the words that have been used to describe news. But did you know the constantly evolving channel is more effective at delivering brand lift and propensity to purchase than other “new and flashy” options.  

    It’s easy to be seduced by the new and remove the tried and true from your media plan but mindset shifting research shows news has the scale, effectiveness and influence to command a greater share of your media investment. Heck, even the hard to reach 14-to-34-year-old demographic engage with news on a daily basis.  

    Join former CMO Vanessa Lyons as she explains why news deserves to be restored to its rightful place in your media mix.   

    speaker
    Vanessa Lyons
    General Manager

    ThinkNewsBrands
  • 11:10 am
    INTEGRATION AND ACCOUNTABILITY SESSION

    The pandemic has challenged our preconceptions of the limitations of marketing teams. Facing severe upheaval and relentless pressure to sustain value, CMOs have adapted and adopted new methodologies to succeed in our current business climate. This Session unpacks the business model revisions and structural mechanisms that are improving marketing responsiveness. We will interrogate the opportunities and accountabilities presented to CMOs as the economy unlocks, and in doing so present delegates with new perspectives on the structures supporting their success.

    speaker
    Amber Collins
    Chief Marketing Officer

    Australia Post
    speaker
    Nathan Low
    General Manager Marketing and Insights

    Meat & Livestock Australia
    speaker
    Kirsty Redfearn
    Vice President Integrated Marketing and Communications

    Mastercard
  • 11:50 am
    MASTERMIND KEYNOTE

    New Fundamentals: Paradigmatic Change in Marketing 

  • 12:15 pm
    Lunch Welcome Remarks
  • 12:20 pm
    Lunch & Networking
  • 1:20 pm
    HEADLINE KEYNOTE

    Sustained Readiness – Transforming Marketing Practice to Prepare for what’s next

    speaker
    Jeremy Nicholas
    Chief Marketing Officer

    Telstra
  • 1:45 pm
    ACCESS AND ECOSYSTEMS SESSION

    Brands and consumers have been co-creating an experiential landscape that stretches from the physical world to the digital. But restrictions on movement have entrenched the divide between these two settings. As we accelerate towards a contactless consumer environment, marketers will be called upon to translate deep consumer knowledge into tailored experiences that work harmoniously across physical and digital settings. This Session asks our speakers and audience to think more deeply about the information dialogue between consumers and businesses. We will consider how to adapt physical environments to online drivers and ensure that your business operates as consumers perceive it: as a single entity.

    speaker
    Nicole Mathias-Browne
    Colonial First State, Head of Marketing

    Commonwealth Bank of Australia
    speaker
    Darren Wright
    Global Chief Marketing Officer, Leisure Brands

    Flight Centre Travel Group
  • 2:25 pm
    PLATINUM KEYNOTE
  • 2:40 pm
    Afternoon Refreshments & Networking
  • 3:05 pm
    INNOVATOR KEYNOTE

    Building a Creative Culture inside became the NRMA Brand’s Advantage Outside 

    speaker
    Brent Smart
    Chief Marketing Officer

    IAG
  • 3:30 pm
    PERSONALISATION AND RELEVANCY SESSION

    The customer journey has been condensed into sharp, one-click moments of instinct and influence on digital channels, and brands must be tactically present in these instances. To effectively ignite the interest of consumers and propel them down the path to purchase, marketers need an e-commerce engine that responds personally and empathetically to customer needs. In this Session, we will hear how marketers are leveraging data to inform a whole gamut of marketing activities at relevant stages of the customer’s journey.

    speaker
    Ryan Gracie
    Chief Marketing Officer

    MyDeal.com.au
    speaker
    Kellie Cordner
    Chief Marketing Officer

    CarSales
    speaker
    Eric Thomson
    Global Marketing Director

    Pernod Ricard Winemakers
  • 4:10 pm
    VISIONARY KEYNOTE
  • 4:35 pm
    GLOBAL KEYNOTE

    Purpose as a Priority 

    speaker
    Patricia Corsi
    Global Chief Marketing and Digital Officer

    Bayer (CH)
  • 4:55 pm
    Closing Remarks from the Chairman
  • 5:00 pm
    Networking Drinks Remarks
  • 5:05 pm
    Networking Drinks Reception
  • 6:00 pm
    Close of Day One
  • 8:40 am
    Registration, Refreshments & Networking
  • 9:00 am
    Opening Remarks from the Chairman
    speaker
    Tara Lordsmith
    Chief Marketing Officer and Marketing Advisory

    Lordsmith & Co.
  • 9:05 am
    TRAILBLAZER KEYNOTE

    Marketing when it matters – What are we for?

    speaker
    Lisa Ronson
    Chief Marketing Officer

    Coles
  • 9:35 am
    EXPERIENCE AND LOYALTY SESSION

    Consumers are familiar with forfeiting their personal data in exchange for heightened experiences, but a narrow focus on gamifying transactions often betrays these expectations. This Session considers how marketers are delivering sincere moments and honest empathy in consumer engagements. We will challenge our speakers and delegates to think more broadly about what loyalty means to their brands and unearth strategies for focussing experiential efforts earlier in the customer’s journey.

    speaker
    Zach Kitschke
    Chief Marketing Officer

    Canva
    speaker
    Melody Townsend
    General Manager – Brand & Marketing Experience

    ME Bank
    speaker
    Gerald Marion
    Chief Customer & Strategy Officer

    Bupa Asia-Pacific
    speaker
    Rennie Freer
    Chair - Strategy & Innovation Committee

    Kids Plus Foundation
  • 10:15 am
    Morning Refreshments & Networking
  • 10:40 am
    DIAMOND KEYNOTE
  • 11:05 am
    PURPOSE AND ADVOCACY SESSION

    Consumers are moving beyond transactional commerce and aligning with brands that they connect with on a deeper level. As the ethical dimensions of consumer decision making become more salient, marketers have a significant opportunity to reject tokenism and pursuit a meaningful agenda that earns the lasting support of customers. In this session, we ask our speakers if businesses can matter to people without marketing to consumers, examining how advocacy influences consumer decision-making to unpack the relationship between purpose and profit.

    speaker
    Leisa Bacon
    Director Audiences

    Australian Broadcasting Corporation
    speaker
    Emily Dowling
    Marketing Director

    Mars Pet Nutrition Australia
    speaker
    Zulfiqar Mahar
    Vice President for Marketing and Commercial Operations

    P&G Australia and New Zealand
  • 11:45 am
    INDUSTRY KEYNOTE

    Challenging the Norm – Making your Marketing Stand out from the Crowd 

    speaker
    Melissa Hopkins
    Chief Marketing Officer

    Optus
  • 12:25 pm
    Lunch Welcome Remarks
  • 12:30 pm
    Lunch & Networking
  • 1:30 pm
    PLATINUM KEYNOTE
  • 1:45 pm
    CREATIVITY AND TECHNOLOGY SESSION

    There is a hygiene level when it comes to technology and data, a baseline of proficiency and functionality that consumers expect. Business leaders must continually invest in digital capability to keep pace and remain in consumer consideration as this baseline rises. But technology only goes so far – it can help you find and deliver an audience, but it can’t create the message. This Session considers the essential technologies augmenting marketing and considers how leading brands are elevating creativity and content to cut-through the noise.

    speaker
    David Griffiths
    Head of Marketing

    Uber Eats ANZ
    speaker
    Luke Waldren
    Executive General Manager Marketing, Customer and Product

    Tabcorp
  • 2:25 pm
    MASTERMIND KEYNOTE

    Building Brands at the Speed of Innovation

    speaker
    Greg Hoffman
    Fmr Vice President Global Brand Innovation

    Nike (USA)
  • 2:50 pm
    Closing Remarks from the Chairman
    speaker
    Tara Lordsmith
    Chief Marketing Officer and Marketing Advisory

    Lordsmith & Co.
  • 3:00 pm
    Close of Summit
}

SPONSORS

sponsor
Event Partner | thinknewsbrands.com.au
sponsor
Diamond Sponsor | www.nextandco.com.au
sponsor
Platinum Sponsor | www.branch.io
sponsor
Platinum Sponsor | www.sitecore.com
sponsor
Gold Sponsor | www.liveramp.com.au
sponsor

Founded by Australian media owners who, collectively, have more than 100 years’ experience in producing news, ThinkNewsBrands shines a light on how and why professionally produced premium news content is the best partner for advertisers looking to grow their brands and businesses.

sponsor

Next&Co are a performance-focused digital marketing agency.  Founded in 2010, we exist to make the digital world a better place. Our goal is to work with our clients to define what ‘better’ looks like and how it can be measured in a digital environment.

sponsor

Branch provides the leading cross-platform linking and attribution platform, unifying user experiences and powering cross-platform measurement for over 50,000 apps — including Adobe, BuzzFeed, Yelp,Iconic,9Now and many more.

sponsor

Sitecore creates human connections between brands and their customers with rich end-to-end content, seamless commerce, and always-on personalisation so brands can thrive in a world where, without a digital experience, there is no product.

sponsor

LiveRamp is the leading data connectivity platform for the safe and effective use of data. Powered by core identity resolution capabilities and an unparalleled network, LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. LiveRamp’s fully interoperable and neutral infrastructure delivers end-to-end addressability for the world’s top brands, agencies, and publishers.

Request A Prospectus
banner

Why Get Involved

Celebrating its 7th year, the Marketing Leaders Summit is unparalleled in the level of delegates and speakers it attracts. The Summit is driven by an ambitious business agenda, and our audience is screened for seniority to ensure you are networking with the minds shaping business.

Our limited keynote and moderated panel speaking opportunities will effectively embed you in this top-end business community. Digital and physical brand activations, as well as consultations in dedicated activation spaces further enable you to engage with this decision-making audience.

As a marketing platform to demonstrate expertise, credibility and grow your business with marketing executives, the Marketing Leaders Summit offers unrivalled cut-through.

Venue/Accommodation Details

  • Venue
  • Accommodation
place

RACV club for all Melbourne

501 Bourke St, Melbourne VIC 3000

Click here for more information

INDIVIDUAL RESERVATIONS

Reservations are to be made on an INDIVIDUAL basis. Event attendees are asked to:

  • Call the Reservations Department at the RACV City Club directly on (03) 9944 8888, option 1 then option 2 and quote the Group / Event reservation #9770477.
  • Provide a deposit of one night’s accommodation on credit card to be processed at time of booking. Any cancellations of room night bookings within 48 hours of arrival date will incur a cancellation fee of one night’s accommodation.
  • Full payment of accommodation and incidentals will be processed on check out.

Pricing and Discounts

Early Bird Registration
(until 20/08/2021)
$1,195 + GST
$3,585 + GST
$7,170 + GST
Standard Registration
(from 21/08/2021)
$1,395 + GST
$4,185 + GST
$8,970 + GST

If you are a Vendor or Service Provider to marketing executives, please email jackm@connectmedia.com to register.

What happens if the event is changed to digital?
You will be contacted by the Connect Media Team, your registration will be automatically changed to a digital pass, any difference will be allocated towards a credit for the following year or if you would like to change the name of the registration or rollover the entire funds.

How is the event maintaining COVIDSafe protocols?
We are following the advice of the Australian Department of Health. The health and safety of our delegates, partners and staff remains our number one priority. Health and Safety Measures in place include:

  • Total attendance capped with strict adherence to physical distancing measures, including traffic management and spaced seating configurations within the venue.
  • As an invitation-only event, delegate contact details are acquired prior to commencement, and on-site attendance is recorded. Delegates are encouraged to download the COVIDSafe App and must check-in on arrival.
  • Event located at an industry-leading venue with precautionary sanitation measures, including regular cleaning of all surfaces; increased awareness and provision of sanitiser; and continued rigorous adherence to ISO and HACCP food safety management standards within all culinary services.

To view more FAQs details see below.

For any other questions, please contact team@connectmedia.com.

Register Now

banner

Select you registration type








Event of Interest - MLS:
Interested In: