26 & 27 October 2021
RACV Club Melbourne
menu
register now

Click here to secure your place today Click here to view the agenda
scroll

Welcome

MARKETING REIMAGINED

Firmly established as the singular agenda-setting event for Australia’s B2C Marketing community, the Marketing Leaders Summit is returning in 2021 with a refreshed format to guide you through the year ahead.

As our operating environment corrects and the sector begins to unlock, the Summit presents an enviable opportunity for the nation’s Marketing leaders to connect, combat shared challenges, and leverage opportunities emerging from the upturn economy.

Together, we will interrogate the forces affecting the B2C marketing landscape, equipping you to refuel your omnichannel engine and advance business outcomes.

Why Attend

  • For five years we have secured the involvement of the highest calibre speakers from Australia and around the world. We have tools that make audience engagement seamless so you can ask the questions that matter.
  • Every session is independently moderated to facilitate candid discussion and debate.
  • Your experience is at the heart of the Forum. Our audience is screened for seniority, so you’ll be networking in a five-star environment with the minds shaping business.
  • We respect the seniority of our delegates by diving deeper into technical subject matter with a business-driven, outcomes focussed agenda.

Gain Access

1
35+ Industry Speakers
2
2 Powerful Days
3
Executive Learning Agenda
4
12 Keynotes
5
200+ Executives
6
5-Star Networking Environment
img
img
img
img
img
img

2021 Speakers

speaker

Read
Bio
brand
Patricia Corsi
Global Chief Marketing and Digital Officer, Bayer (CH)
speaker brand
Patricia Corsi
Global Chief Marketing and Digital Officer, Bayer (CH)
speaker

Read
Bio
brand
Sandra Martinez
Chief Executive Officer, Nestle Australia and New Zealand
speaker brand
Sandra Martinez
Chief Executive Officer, Nestle Australia and New Zealand
speaker

Read
Bio
brand
Jeremy Nicholas
Chief Marketing Officer, Telstra
speaker brand
Jeremy Nicholas
Chief Marketing Officer, Telstra
speaker

Read
Bio
brand
Lisa Ronson
Chief Marketing Officer, Coles
speaker brand
Lisa Ronson
Chief Marketing Officer, Coles
speaker

Read
Bio
brand
Rodrigo Pizarro
Managing Director, L’Oréal Australia
speaker brand
Rodrigo Pizarro
Managing Director, L’Oréal Australia
speaker

Read
Bio
brand
Brent Smart
Chief Marketing Officer, IAG
speaker brand
Brent Smart
Chief Marketing Officer, IAG
speaker

Read
Bio
brand
Melissa Hopkins
Chief Marketing Officer, Optus
speaker brand
Melissa Hopkins
Chief Marketing Officer, Optus
speaker

Read
Bio
brand
Amber Collins
Chief Marketing Officer, Australia Post
speaker brand
Amber Collins
Chief Marketing Officer, Australia Post
Amber joined Australia Post as Chief Marketing Officer in 2019 where she is focused on brand development, improving the customer experience, community support and driving new revenue opportunities. Amber started her career in advertising at Saatchi & Saatchi London working on FMCG brands such as Schweppes and Carlsberg-Tetley before joining Lowe Howard-Spink as the Board Director managing Tesco. During this period Tesco won both Advertiser of the Year and an IPA Effectiveness award. Over the next five years Amber worked in International brand development for Interbrand in London and the USA focusing on retail accounts such as Marks & Spencer. Returning to Australia, she joined Coles in multiple management roles over 8 years. As General Manager of Housebrand she relaunched three tiers of own label products leading to the most successful penetration gains over the decade. Other General Manager roles in Brand Management and Media included responsibility for digital partnerships such as Taste, the extraordinary rise of the Coles magazine, launching the Coles and flybuys apps, developing some of Australia's most well-known media Integrations and sponsorships and activation of key charitable partnerships. Amber is passionate about providing healthy food for all Australians and is proudly on the board of Foodbank Vic.
speaker

Read
Bio
brand
Leisa Bacon
Director Audiences, ABC
speaker brand
Leisa Bacon
Director Audiences, ABC
speaker

Read
Bio
brand
Ryan Gracie
Chief Marketing Officer, Catch.com.au
speaker brand
Ryan Gracie
Chief Marketing Officer, Catch.com.au
speaker

Read
Bio
brand
Zach Kitschke
Chief Marketing Officer, Canva
speaker brand
Zach Kitschke
Chief Marketing Officer, Canva
Zach joined Canva in 2013 as one of Canva's first employees and has worked across product management, communications and human resources before establishing the global marketing function. Zach oversees all of Canva’s international brand and growth efforts, from product marketing to PR and communications, affiliate and performance marketing, content marketing, brand and creative development.

At a Glance

Information and Imagination
Our lived experience of the pandemic has been greater oversight of and restriction on human movement. Social interactions and commercial transactions have increasingly become defined by distance, with consumers and businesses shifting swiftly to digital channels. The challenge for CMOs is communicating authenticity and empathy in an environment where the human touch has been muted. Our opening Session shares the latest intelligence underpinning contemporary approaches to marketing, dissecting the economic and social trends affecting consumer behaviour and sentiment.

 
Integration and Accountability
The pandemic has challenged our preconceptions of the limitations of marketing teams. Facing severe upheaval and relentless pressure to sustain value, CMOs have adapted and adopted new methodologies to succeed in our current business climate. This Session unpacks the business model revisions and structural mechanisms that are improving marketing responsiveness. We will interrogate the opportunities and accountabilities presented to CMOs as the economy unlocks, and in doing so present delegates with new perspectives on the structures supporting their success.

 
Access and Ecosystems
Brands and consumers have been co-creating an experiential landscape that stretches from the physical world to the digital. But restrictions on movement have entrenched the divide between these two settings. As we accelerate towards a contactless consumer environment, marketers will be called upon to translate deep consumer knowledge into tailored experiences that work harmoniously across physical and digital settings. This Session asks our speakers and audience to think more deeply about the information dialogue between consumers and businesses. We will consider how to adapt physical environments to online drivers and ensure that your business operates as consumers perceive it: as a single entity.

 
Personalisation and Relevancy
The customer journey has been condensed into sharp, one-click moments of instinct and influence on digital channels, and brands must be tactically present in these instances. To effectively ignite the interest of consumers and propel them down the path to purchase, marketers need an e-commerce engine that responds personally and empathetically to customer needs. In this Session, we will hear how marketers are leveraging data to inform a whole gamut of marketing activities at relevant stages of the customer’s journey.

 
Experience and Loyalty
Consumers are familiar with forfeiting their personal data in exchange for heightened experiences, but a narrow focus on gamifying transactions often betrays these expectations. This Session considers how marketers are delivering sincere moments and honest empathy in consumer engagements. We will challenge our speakers and delegates to think more broadly about what loyalty means to their brands and unearth strategies for focussing experiential efforts earlier in the customer’s journey.

 
Purpose and Advocacy
Consumers are moving beyond transactional commerce and aligning with brands that they connect with on a deeper level. As the ethical dimensions of consumer decision making become more salient, marketers have a significant opportunity to reject tokenism and pursuit a meaningful agenda that earns the lasting support of customers. In this session, we ask our speakers if businesses can matter to people without marketing to consumers, examining how advocacy influences consumer decision-making to unpack the relationship between purpose and profit.

 
Creativity and Technology
There is a hygiene level when it comes to technology and data, a baseline of proficiency and functionality that consumers expect. Business leaders must continually invest in digital capability to keep pace and remain in consumer consideration as this baseline rises. But technology only goes so far – it can help you find and deliver an audience, but it can’t create the message. This Session considers the essential technologies augmenting marketing and considers how leading brands are elevating creativity and content to cut-through the noise.

}

SPONSORS

sponsor
sponsor
2020 Gold Sponsor | www.doubleverify.com
sponsor
2020 Silver Sponsor | www.mediasmith.com.au
sponsor
2020 Silver Sponsor | www.ami.org.au
sponsor
2020 Silver Sponsor | www.iabaustralia.com.au
sponsor

ThinkTV, ThinkPremiumDigital and ThinkNewsBrands form the Premium Content Alliance. Today’s marketing efforts must draw on multiple media channels and so the Alliance provides clear evidence of how best to use media combinations. The Premium Content Alliance promotes the efficacy of premium content through these three arms.

www.thinktv.com.au
www.thinkpremiumdigital.com.au
www.thinknewsbrands.com.au

sponsor

DoubleVerify is a leading software platform for digital media measurement, data and analytics. DV’s mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the world’s largest brands, publishers, and digital ad platforms.

DV’s technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on digital ad investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital advertising ecosystem, helping to build a better industry.

sponsor

MEDIASMITH is a specialist Media Planning and Buying Agency with 20 years’ experience working across numerous categories including education, luxury, associations, financial services, IT, NFPs, retail and professional services in Australia and overseas. They have a proven track record helping clients achieve much more with their precious budgets, expanding reach, frequency, impact, and campaign recall.

Their ‘savvy’ buying techniques have been used by clients including Charles Darwin University, University of New England, North Coast TAFE, Australian Computer Society, FiiG Securities, Canaccord Genuity Investment Bank, ING Direct, Wool Mark, Breast Cancer Trials, RSPCA, Lifestyle Solutions, Orient Express, Marriott, LUX Island Resorts and many more.

Their strong media network is used to deliver the very best insights and the most relevant and innovative opportunities to create a competitive advantage for their clients. They are located in Surry Hills, Sydney, and London, and believe in delivering the very best possible experiences to all parties!

sponsor

The Australian Marketing Institute is Australia’s largest professional body for marketers. The AMI’s core purpose is to support progress in the careers of their members and advance the marketing profession.

sponsor

The Interactive Advertising Bureau (IAB) Limited is a registered not-for-profit organisation; membership fees and revenue generated is invested back into the IAB’s membership benefits such as resources, events, reporting, and industry representation. IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.

Request A Prospectus
banner

Why Get Involved

Celebrating its 7th year, the Marketing Leaders Summit is unparalleled in the level of delegates and speakers it attracts. The Summit is driven by an ambitious business agenda, and our audience is screened for seniority to ensure you are networking with the minds shaping business.

Our limited keynote and moderated panel speaking opportunities will effectively embed you in this top-end business community. Digital and physical brand activations, as well as consultations in dedicated activation spaces further enable you to engage with this decision-making audience.

As a marketing platform to demonstrate expertise, credibility and grow your business with marketing executives, the Marketing Leaders Summit offers unrivalled cut-through.

Venue/Accommodation Details

  • Venue
  • Accommodation
place

RACV club for all Melbourne

501 Bourke St, Melbourne VIC 3000

Click here for more information

INDIVIDUAL RESERVATIONS

Reservations are to be made on an INDIVIDUAL basis. Event attendees are asked to:

  • Call the Reservations Department at the RACV City Club directly on (03) 9944 8888, option 1 then option 2 and quote the Group / Event reservation #9770477.
  • Provide a deposit of one night’s accommodation on credit card to be processed at time of booking. Any cancellations of room night bookings within 48 hours of arrival date will incur a cancellation fee of one night’s accommodation.
  • Full payment of accommodation and incidentals will be processed on check out.

Pricing and Discounts

Early Bird Registration
(until 20/08/2021)
$1,195 + GST
$3,585 + GST
$7,170 + GST
Standard Registration
(from 21/08/2021)
$1,395 + GST
$4,485 + GST
$8,970 + GST

If you are a Vendor or Service Provider to marketing executives, please email jackm@connectmedia.com to register.

COVID 19 ADDITIONAL INFORMATION

Secure your place with confidence.

The health and safety of our delegates, partners and staff remains our number one priority.

Health and Safety Measures in place include:

  • No International attendees. International Keynote Addresses conducted remotely via live-link as indicated in the programme
  • Total attendance capped with strict adherence to physical distancing measures, including traffic management and spaced seating configurations within the venue
  • As an invitation-only event, delegate contact details are acquired prior to commencement, and on-site attendance is recorded. Delegates are encouraged to download the COVIDSafe App
  • Event located at an industry-leading venue with precautionary sanitation measures, including regular cleaning of all surfaces; increased awareness and provision of sanitiser; and continued rigorous adherence to ISO and HACCP food safety management standards within all culinary services

For any other questions, please contact team@connectmedia.com.

We look forward to delivering this event for you.

Register Now

banner

Select you registration type








Event of Interest - MLS:
Interested In: