23-24 OCTOBER 2024
PULLMAN MELBOURNE ALBERT PARK
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Welcome

BUILDING BRANDS | CREATING EXPERIENCES | DRIVING GROWTH.

Firmly established as the singular agenda-setting event for Australia’s B2C Marketing community, the Marketing Leaders Summit is returning in 2024 with a refreshed format to guide you through the year ahead.

As our operating environment corrects and the sector begins to unlock, the Summit presents an enviable opportunity for the nation’s Marketing leaders to connect, combat shared challenges, and leverage opportunities emerging from the upturn economy.

Together, we will interrogate the forces affecting the B2C marketing landscape, equipping you to refuel your omnichannel engine and advance business outcomes.

Why Attend

    • For 10 years we have secured the involvement of the highest calibre speakers from Australia and around the world. We have tools that make audience engagement seamless so you can ask the questions that matter.

 

    • Every session is independently moderated to facilitate candid discussion and debate.

 

    • Your experience is at the heart of the Summit. Our audience is screened for seniority, so you’ll be networking in a five-star environment with the minds shaping business.

 

    • We respect the seniority of our delegates by diving deeper into technical subject matter with a business-driven, outcomes focussed agenda.

 

Gain Access

1
35+ Industry Speakers
2
2 Powerful Days
3
Executive Learning Agenda
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14 Keynotes
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200-250+ Executives
6
5-Star Networking Environment
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2024 Speakers

INTERNATIONAL
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Jo Shoesmith
VP, Global Chief Creative Officer

Amazon (US)
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Jo Shoesmith
VP, Global Chief Creative Officer

Amazon (US)
Jo Shoesmith is the Head of Global Creative at Amazon. She has over 20-years of agency experience, at BBDO, IPG and Leo Burnett. She joined Amazon three years ago to lead the cross functional creative team that consists of creative, design (onsite CX and advertising), production, social, and brand governance functions, as well as agency partnerships, in the largest fixed marketing portfolio investment at Amazon. Her responsibilities span Amazon brand, Amazon retail, Prime, and new to world launches.

Under her leadership, teams have created a new global brand expression system, created award-winning Michael B Jordan ‘Alexa’s Body’ and Colin and Scarlett ‘Mind Reader’ and last year’s Saving Sawyer Super Bowl campaigns, launched Amazon co-founded Climate Pledge, created the Global campaign for Alexa Devices, Prime and holiday retails events and most launch the global Prime Brand Platform, and made some of the world’s most loved and shared Holiday ads.

When Jo joined Amazon, she immediately raised the creative bar by successfully recruiting highly multiple awarded industry creatives, while taking over the leadership of production and design functions, and driving continuous process improvements.

Jo mentors’ young creatives through the London International Mentoring program, sits on global awards panels and speaks at conferences global like Cannes and SXSW. She also sits on the advisory board member for Baseball For All, an organization committed to building gender equity in baseball by providing girls with real opportunities to play, coach, and lead.
INTERNATIONAL
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Edward Bell
General Manager Brand, Insights & Marketing Communications

Cathay Pacific Airways (HK)
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Edward Bell
General Manager Brand, Insights & Marketing Communications

Cathay Pacific Airways (HK)
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Astrud Burgess
Chief Marketing Officer ANZ & General Manager Data, CX & Marketing NZ

ANZ
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Astrud Burgess
Chief Marketing Officer ANZ & General Manager Data, CX & Marketing NZ

ANZ
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Libby Minogue
Chief Marketing Officer

Virgin Australia
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Libby Minogue
Chief Marketing Officer

Virgin Australia
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Michelle Klein
Chief Customer & Marketing Officer

IAG
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Michelle Klein
Chief Customer & Marketing Officer

IAG
JUST ANNOUNCED
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Joanna Robinson
Chief Marketing Officer

THE ICONIC
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Joanna Robinson
Chief Marketing Officer

THE ICONIC
Chief Marketing Officer at THE ICONIC, Joanna Robinson has over 25 years of commercial experience across retail and FMCG and represents a combination of marketing, sales, and leadership. Working for the likes of P&G, Unilever, J&J, Colgate Palmolive, Estee Lauder and Chatime, her career spans Australia, Asia, North Africa, Middle East, and Turkey.

Joanna also operates as a Sessional Lecturer at the University of Sydney, teaching Marketing and Leadership.

Joanna’s expertise is around driving customer centric growth; developing and executing innovative and strategic marketing plans; and leading and coaching high performance teams across multiple brands and regions. She has a particular interest in the engagement of Gen Y and Z consumers, and believes in an insight driven approach to optimise the customer journey and deliver powerful commercial outcomes.

A strong advocate for women's empowerment, diversity and gender equality in the workplace, Joanna is also passionate about mentoring and developing the next generation of marketers.
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Susan Coghill
Chief Marketing Officer

Tourism Australia
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Susan Coghill
Chief Marketing Officer

Tourism Australia
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Georgia Hack
Chief Digital & Marketing Officer

L’Oréal ANZ
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Georgia Hack
Chief Digital & Marketing Officer

L’Oréal ANZ
JUST ANNOUNCED
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Rosie Rothery
Head of Marketing ANZ

Spotify
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Rosie Rothery
Head of Marketing ANZ

Spotify
Rosie Rothery is the Head of Marketing for Spotify, Australia and New Zealand. Spotify revolutionised music listening forever when it launched, and is now the world's most popular audio streaming subscription service providing music, podcasts and audiobooks to listeners throughout the world.

With over 15 years of experience building brands and growing audiences in the music and arts industry, and over a decade in the fast-paced world of tech, Rosie thrives at the dynamic intersection of content and technology, obsessed with the customer experience, and passionate about data-led innovation and supporting creative industries. She has a proven track record of tackling strategic challenges in an ever-evolving, fast-paced environment with relentless resourcefulness to surpass ambitious targets.

Rosie was part of the team that built the Spotify brand in AUNZ and she now has the privilege of leading the agile, diverse and high-performing Spotify marketing team based in Sydney. This team are guardians of the Spotify brand, responsible for full-funnel growth-driving investment and creative strategy, execution and analytics. Under her leadership the Spotify brand is now recognised as one of the top youth brands in Australia.
JUST ANNOUNCED
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Julie Hutchinson
Marketing Director

Volvo Car Australia
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Julie Hutchinson
Marketing Director

Volvo Car Australia
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Rebecca Masci
Director - Strategic Engagement, Brand & Marketing Communications

Brisbane 2032 Olympics & Paralympic Games Organising Committee
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Rebecca Masci
Director - Strategic Engagement, Brand & Marketing Communications

Brisbane 2032 Olympics & Paralympic Games Organising Committee
Rebecca Masci has been a senior executive working across heavy infrastructure and mega sporting events industries for the past 20 years.

Rebecca is currently the Director of Brand and Digital for the Brisbane 2032 Olympic and Paralympic Games and was one of the first two employees to be appointed to the Organising Committee in 2022.

During her career, Rebecca’s time in infrastructure saw her working for Brisbane Airport Corporation, the Australian Airports Association, Queensland Rail and Adani Australia, where she oversaw brand, reputation management, and communications across airports, ports, passenger and freight rail, roads, solar farms, and mine sites.

Brisbane 2032 is not the first time Rebecca has been involved with an Organising Committee, having overseen government relations for the Gold Coast 2018 Commonwealth Games.

A lover of sport, and Brisbane born-and-bred, Rebecca is passionate about putting South-East Queensland and Australia on the global stage in 2032.

Rebecca holds a Bachelor of Business, majoring in Public Relations, from Queensland University of Technology, and a Masters in Governance and Public Policy from the University of Queensland.
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Katie Malone
Marketing Director

P&O Cruises, Carnival Australia
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Katie Malone
Marketing Director

P&O Cruises, Carnival Australia
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Josie Brown
General Manager Marketing

BWS
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Josie Brown
General Manager Marketing

BWS
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Rennie Freer
General Manager Marketing

Kmart Australia
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Rennie Freer
General Manager Marketing

Kmart Australia
Rennie Freer (GAICD) is the General Manager of Marketing at Kmart. Rennie’s commitment to customers, creativity and innovation has been the foundation of the last two decades she has spent shaping the marketing, customer, and merchandise growth strategies for some of Australia and New Zealand’s most loved brands.

Rennie’s passion for customer insights and their role in driving sustainable business growth is matched by her focus on engaging and developing teams to help shape the role brands can play in the lives of their customers and their community. In today’s world this translates into the creation of game-changing customer experiences, loyalty and digital ecosystems. Rennie’s past CMO roles include MECCA, Amart Furniture & Target. Rennie is also a Director and Chair of the Strategy and Innovation Committee for Kids+, an innovative not-for-profit organisation founded to provide specialist therapy services to children with cerebral palsy and neurodevelopmental injuries.
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Kerrie Wade
Marketing Director ANZ

H&H Group
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Kerrie Wade
Marketing Director ANZ

H&H Group
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Kirsty Keyte
Chief Marketing Officer, Penfolds

Treasury Wine Estate
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Kirsty Keyte
Chief Marketing Officer, Penfolds

Treasury Wine Estate
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Louise Ardagh
General Manager Brand & Experience

HBF Health
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Louise Ardagh
General Manager Brand & Experience

HBF Health
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Jemma Downey
Group General Manager Consumer Growth

Asahi Beverages
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Jemma Downey
Group General Manager Consumer Growth

Asahi Beverages
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Karina Bloomfield
Head of Marketing

Hawthorn Football Club
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Karina Bloomfield
Head of Marketing

Hawthorn Football Club
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Rebecca Darley
Chief Marketing Officer

Domain
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Rebecca Darley
Chief Marketing Officer

Domain
Rebecca joined Domain in 2022 from CommSec, where she has been responsible for the digital transformation strategy of Australia’s largest online trading platform. Prior to CommSec, Rebecca held various roles at Westpac Group including Head of Marketing for St George Bank, Head of Home Loans Marketing for the Group’s portfolio of brands, as well as leading one of Westpac Group’s innovation labs. She has worked at Ikea and Vodafone.

Rebecca is responsible for leading our marketing function, this includes consumer and trade marketing, creative, digital, content, publishing, communications and PR.
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Nicole Zosh
General Manager Marketing

Football Australia
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Nicole Zosh
General Manager Marketing

Football Australia
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Chris Grant
Co-CEO & Co-Founder

Unyoked
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Chris Grant
Co-CEO & Co-Founder

Unyoked

sessions


  • 9:00 am
    Registration, Refreshments & Networking
  • 9:20 am
    Opening Remarks from the Chair
  • 9:25 am
    Opening Keynote
  • 9:50 am
    Outlook Session

    Staying Ahead: Cross-Industry Responses to The Evolving Consumer 

    • What socio-cultural trends are defining current consumer behaviour and proving consequential for marketers? 
    • What does it take to create future demand in today’s consumer landscape?  
    • How are brands mapping the value of new-market partnerships? 
  • 10:35 am
    Keynote
  • 10:55 am
    Morning Refreshments & Networking
  • 11:25 am
    Partner Keynote
  • 11:50 am
    Creativity Session

    Beyond our Minds-Eye: Mapping the Changing Dimensions of Creativity 

    • Where do different brands stand with creativity in the wake of generative AI? Has it changed the relationship between brands and agencies?  
    • Does personalisation still epitomise marketing magic? Where are CMOs seeking out new mechanisms to deliver delight? 
    • What are leading brands doing to get the most out of their internal creative teams and remain innately distinctive?
  • 12:35 pm
    Keynote
  • 1:00 pm
    Lunch Welcome Remarks
  • 1:10 pm
    Lunch & Networking
  • 2:10 pm

    INSIGHTS: BREAKOUT 1

    Partner Keynote

    STORYTELLING: BREAKOUT 2

    Partner Keynote

  • 2:30 pm

    INSIGHTS

    Hidden in Plain Sight: Deeply Understanding our Consumers 

    • How are CMOs working with CDOs to untangle the right data and deploy resonating messages at the right time? 
    • What responsibility do marketers have to promote data integrity and governance, particularly as it moves throughout the organisation? 
    • How are marketing teams leveraging AI and automation to better their data practices? What level of maturity have brands reached in this process?

    STORYTELLING

    Digitally Elevated yet Utterly Human: Crafting Enduring Narratives 

    • Have the events of the last few years changed the kinds of stories we tell? 
    • What is the standard for telling an authentically human story in content-saturated ecosystems? How do you fit this into mere seconds? 
    • How deeply should brands be focusing on the experiential journey? What is often missing? 
  • 3:15 pm

    INSIGHTS

    Keynote

    STORYTELLING

    Keynote

  • 3:35 pm
    Afternoon Refreshments & Networking
  • 4:15 pm
    Keynote
  • 4:40 pm
    Platinum Keynote
  • 5:00 pm
    Keynote
  • 5:25 pm
    Closing Remarks from the Chair
  • 5:30 pm
    Close of Day One
  • 9:15 am
    Registration, Refreshments & Networking
  • 9:25 am
    Opening Remarks from the Chair
  • 9:30 am
    Opening Keynote
  • 9:55 am
    Trust Session

    Becoming Their Brand: Working with Purpose through Challenging Times 

    • What are the parameters of loyalty for the modern, digitally driven consumer? 
    • How do you gauge if your brand has the social licence to participate in critical cultural discourse? What does it mean to take that risk? 
    • How do you combat notions of tokenism under the gaze of hyper-sceptic consumers? 

     

  • 10:40 am
    Diamond Keynote
  • 11:05 am
    Morning Refreshments & Networking
  • 11:35 am
    Keynote
  • 11:55 am
    Influence Session

    Setting a New Tone for Internal Leadership 

    • How are leading CMOs bridging departmental barriers to foster of cross-functional collaboration between executives? 
    • How are leaders cultivating bold corporate culture alongside brand growth? 
    • What traits are often missing across marketing teams? How should leaders go about cultivating talent to fill those gaps? 
  • 12:40 pm
    Keynote

     

  • 1:00 pm
    Lunch Welcome Remarks
  • 1:10 pm
    Lunch & Networking
  • 2:00 pm
    Platinum Keynote
  • 2:20 pm
    Challenger Session

    New Opportunities, Unexpected Places: Nimble Players that are Changing the Game 

    • How do you sustainably grow a cult-like following? What does that sense of hyper-community look like on a larger scale? 
    • How do brands strike a clever yet potent balance between localism and innovation? How is that then activated across physical and digital platforms? 
    • How do you establish lasting relevance in trend-heavy spaces? 
  • 3:05 pm
    Keynote
  • 3:30 pm
    Closing Remarks from the Chair
  • 3:35 pm
    Close of Summit
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SPONSORS

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Event Partner | rga.com
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Diamond Partner | thinktv.com.au
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Coffee Cart Partner | iterable.com
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R/GA Australia is a creative innovation studio that exists to help businesses create a more human future. We combine our expertise of brand design, communications, and digital products and experiences to find new opportunities for brands to grow and solve problems that others can’t.

sponsor

Total TV captures the attention of Australians and connects with them in an impactful way. ThinkTV works with marketers to demonstrate how advertising in broadcast-quality content environments provides the greatest ROI.

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Iterable is the most powerful AI-powered customer communication platform that enables brands like BIG4 Holiday Parks, Calm, Glassdoor, and Melbourne Football Club to deliver joyful experiences with harmonized, individualized and dynamic communications at scale.

Request A Prospectus
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Why Get Involved

Celebrating its 10th year, the Marketing Leaders Summit is unparalleled in the level of delegates and speakers it attracts. The Summit is driven by an ambitious business agenda, and our audience is screened for seniority to ensure you are networking with the minds shaping business.

Our limited keynote and moderated panel speaking opportunities will effectively embed you in this top-end business community. Digital brand activations complement survey and live polling options for effective brand positioning and interactivity.

As a marketing platform to demonstrate expertise, credibility and grow your business with marketing executives, the Marketing Leaders Summit offers unrivalled cut-through.

 

COMMERCIAL OPPORTUNITIES

Zoe Baptist Account Manager
Tel: 0403 967 480
Email: [email protected]

 

GENERAL ENQUIRIES

Email: [email protected]
Tel: 61 2 8004 8590

Venue/Accommodation Details

  • Venue
  • Accommodation
place

PULLMAN MELBOURNE ALBERT PARK

Grand Ballroom, 65 Queens Rd, Albert Park VIC 3004.

Click here for more information.

 

 

Pricing and Discounts

Early Bird Registration
(until 26/07/2024)
$1995 + GST
$5985 + GST
Standard Registration
(from 27/07/2024)
$2195 + GST
$6585 + GST

Delegate registration is strictly for in-house marketing professionals from consumer or government facing organisations. Please note, service providers are not permitted to attend through standard delegate registration. If you are a Service Provider to marketing executives, please email [email protected] to discuss your involvement.

GENERAL ENQUIRIES

Email: [email protected]
Tel: 61 2 8004 8590

 

COMMERCIAL OPPORTUNITIES

Zoe Baptist Account Manager
Tel: 0403 967 480
Email: [email protected]

 

We look forward to delivering this event for you.

Register Now

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