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Welcome

Firmly established as the singular agenda-setting event for Australia’s B2C Marketing community, the Marketing Leaders Summit is returning in 2020 with a refreshed format to guide you through the year ahead. As our operating environment corrects and the sector begins to unlock, the Summit presents an enviable opportunity for the nation’s Marketing leaders to connect, combat shared challenges, and leverage opportunities emerging from the upturn economy.

Together, we will interrogate the forces affecting the B2C marketing landscape, equipping you to refuel your omnichannel engine and advance business outcomes.

Why attend?

  • Our digital event model provides delegates with flexibility without sacrificing interactivity. Our engagement tools ensure that you are joining the event, not just spectating – raise your questions with speakers in real-time, and gain access to ongoing on-demand video content.
  • For five years we have secured the involvement of the highest calibre speakers from Australia and around the world. We have tools that make audience engagement seamless so you can ask the questions that matter.
  • Every session is independently moderated to facilitate candid discussion and debate.
  • Your experience is at the heart of the Forum. Our audience is screened for seniority, so you’ll be networking in a five-star environment with the minds shaping business.
  • We respect the seniority of our delegates by diving deeper into technical subject matter with a business-driven, outcomes focussed agenda.
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Gain access

// 12+ Keynotes
// 2 Powerful Days
// Executive Learning Agenda
// 35+ Industry Speakers
// 250+ Executives

Speakers


speaker
Sir Martin Sorrell
Founder & Executive Chairman
S4 Capital (UK)
Founder
WPP
speaker
Ivan Pollard
Senior Vice President, Global Chief Marketing Officer
General Mills (USA)
speaker
Kasumi Mihori
Senior Vice President Brand Creative
Sony Pictures Entertainment (USA)
speaker
Andrew Garrihy
Global Chief Brand Officer
Huawei (UK)
speaker
Mark Baartse
Marketing Executive
speaker
Tomas Kellner
Chief Storyteller
GE (USA)
speaker
Emma Sharley
Marketing Executive
speaker
Hamish Goulding
Head of Global Brand Strategy & Creative
HSBC Holdings (UK)
speaker
Susan Coghill
Chief Marketing Officer
Tourism Australia
speaker
Mariano Favia
Head of Marketing
Vinomofo
speaker
Peter Sloterdyk
Chief Marketing Officer
Koala
speaker
Josie Brown
Chief Insights and Marketing Officer
Tennis Australia
speaker
Mathieu Le Renard
Vice President & Managing Director
WW Australia & New Zealand
speaker
Chris Garlick
Chief Executive Officer
Starbucks Australia
speaker
Nicole McInnes
Director - Marketing & Commercial
WW Australia & New Zealand
speaker
Amber Collins
Chief Marketing Officer
Auspost
speaker
Charlotte Valente
Chief Marketing Officer
Seven West Media
speaker
Jenny Melhuish
Head of Brand and Advertising
Westpac
speaker
Jacinta Whitehead
Director of Marketing
Mattel
speaker
Mim Haysom
Executive General Manager, Brand and Marketing
Suncorp
speaker
Matt Williams
Managing Director, Marketing, Products & Revenue
Optus
speaker
Mathew Hayward
Chief Marketing Officer
R.M. Williams
speaker
Gai Le Roy
Chief Executive Officer
IAB Australia
speaker
Kate Hatton
Head of Digital & eCommerce
Hairhouse
speaker
Ant Dureau
Chief Client Officer
AMP
speaker
Phil Oneile
Chief Marketing Officer
Village Roadshow
speaker
Fiona Le Brocq
General Manager Brand & Marketing
Medibank
speaker
Nicole Stanners
Marketing Director
Campari Australia
speaker
Gemma Hunter
General Manager, Marketing
Myer
speaker
Eva Ross
Chief Marketing & Customer Officer
Sendle
speaker
Ryan Gracie
Chief Marketing Officer
Catch.com.au
speaker
Tim Ryder
Senior Marketing Director, Oceania
Monster Energy
speaker
Emily Murren
Director, Consumer Marketing
Domain
speaker
Gareth Tomlin
General Manager, Data, Insights and Analytics
Network Ten
speaker
Chris Taylor
Chief Marketing Officer
The Heart Foundation
speaker
Alexander Legaree
Manager, Digital Communications
Coca-Cola Amatil
speaker
Jane Betschel
Head of Marketing and Digital Sales
MYOB
speaker
Dr Duane Varan
Chief Executive Officer
MediaScience
speaker
Imran Masood
Country Manager, ANZ
DoubleVerify
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Sessions

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Tuesday 27th October 2020
  • 08:40Event Platform Open

  • 08:50Opening Remarks from the Chair

    Mark Baartse
    Marketing Executive

  • 09:00 - 09:25Visionary Keynote

    Creative Courage and Brand Bravery
    Kasumi Mihori
    Senior Vice President Brand Creative
    Sony Pictures Entertainment (USA)
  • 09:30 - 10:15Outlook Session

    New Horizons: Mapping the Consumer Landscape

    This Session serves as a foundation for the Summit by contextualising the global forces informing modern approaches to B2C marketing. The pertinent question on the mind of marketers is whether behavioural shifts triggered by abrupt social and economic upheaval will revert to ‘normalcy’ or become permanently entrenched as the operating environment corrects. Together, we will interrogate the macro-economic and social trends affecting consumer spending behaviour and sentiment, observing consequential developments in the competitive and regulatory landscape as we build a roadmap for the next normal.

    Mim Haysom
    Executive General Manager, Brand and Marketing
    Suncorp
    Mariano Favia
    Head of Marketing
    Vinomofo
    Amber Collins
    Chief Marketing Officer
    Auspost
  • 10:20 - 10:45National Keynote

    Mathew Hayward
    Chief Marketing Officer
    R.M. Williams
  • 10:45Programme Break

  • 11:10 - 11:40Partner Keynote

    The Critical Role TV Plays in Digital Advertising Impact

    Advertising channel selection is challenging at the best of times but changing media consumption habits have complicated matters further. With shifting video viewing behaviours, it’s only natural for advertisers to follow audiences to digital platforms. But just how effective are digital-only campaigns at building brands, relative to campaigns that combine digital with TV?

    Join Dr Duane Varan as he presents the findings of a MediaSciencestudy, conducted for Effectv, a division of Comcast in the United States, which explored how digital ad campaigns perform with or without the benefit of prior TV exposure.

    Dr Varan is the CEO of MediaScience, a  neuromarketing audience research firm that works with almost every major US television network.

    Be the first in Australia to hear the results of the study, a precursor to local research that Dr Varan is currently conducting on behalf of the Premium Content Alliance; a study that will explore the impact of advertising in premium media channels.

    Dr Duane Varan
    Chief Executive Officer
    MediaScience
  • 11:45 - 12:35Leadership Session

    From Response to Recovery: Accelerating Business Resilience

    CMOs are facing relentless pressure to create and sustain value, but this pressure is accompanied by new opportunities to display resilience and leadership. This Session considers how CMOs – as both brand custodians and business leaders – are balancing adaptability and continuity to identify, prioritise and pursuit opportunities while shrouded in the fog of crisis. Together, we will delve into the strategies and structures that CMOs can drive to elevate responsiveness across the business.

    Jacinta Whitehead
    Director of Marketing
    Mattel
    Matt Williams
    Managing Director, Marketing, Products & Revenue
    Optus
    Jenny Melhuish
    Head of Brand and Advertising
    Westpac
  • 12:40 - 13:05National Keynote

    Creating a Culture of Failure in Pursuit of Brand Building
    Peter Sloterdyk
    Chief Marketing Officer
    Koala
  • 13:05Programme Break

  • 14:00 - 14:25Global Keynote

    Brand Journeys with Content
    Tomas Kellner
    Chief Storyteller
    GE (USA)
  • 14:30 - 15:10Customer Session

    Tracing Consumer Movement: The Analytics of Engagement

    As the behaviours that define customer experience shift, the value of dynamic consumer insights cannot be overstated. This Session addresses how CMOs can map the contours of consumer behaviour to define a new strategic approach. We will consider the entirety of the customer journey through an analytical lens, from consolidating consumer touchpoints and creating new frameworks for behavioural changes and segmentation, through to evangelising data assets and learned analytical methodologies.

    Gareth Tomlin
    General Manager, Data, Insights and Analytics
    Network Ten
    Jane Betschel
    Head of Marketing and Digital Sales
    MYOB
    Alexander Legaree
    Manager, Digital Communications
    Coca-Cola Amatil
    Gai Le Roy
    Chief Executive Officer
    IAB Australia
  • 15:05 - 15:30Mastermind Keynote

    The Consequences of Change
    Sir Martin Sorrell
    Founder & Executive Chairman
    S4 Capital (UK) Founder
    WPP
  • 15:10Programme Break

  • 15:45 - 16:30Content Session

    Listen to Be Heard: Resonating with Consumers

    Consumers are flooding en-masse towards digital ecosystems. To convert temporary visitors into permanent brand residents, CMOs must establish authentic connections with consumers in these saturated online environments. This Session considers how brands can forge meaningful consumer connections, from strengthening value-focussed messaging, reinforcing trust, and demonstrating empathy, through to aggressive marketing strategies and increasing risk appetite in the quest for cut-through.

    Phil Oneile
    Chief Marketing Officer
    Village Roadshow
    Nicole Stanners
    Marketing Director
    Campari Australia
    Fiona Le Brocq
    General Manager Brand & Marketing
    Medibank
    Ryan Gracie
    Chief Marketing Officer
    Catch.com.au
  • 16:35 - 17:00Global Keynote

    Andrew Garrihy
    Global Chief Brand Officer
    Huawei (UK)
  • 17:00Closing Remarks from the Chair

    Mark Baartse
    Marketing Executive

  • 17:05Close of Day One

Wednesday 28th October 2020
  • 08:20Event Platform Open

  • 08:35Opening Remarks from the Chair

    Emma Sharley
    Marketing Executive

  • 08:40- 09:00Mastermind Keynote

    The Consequences of Change
    Sir Martin Sorrell
    Founder & Executive Chairman
    S4 Capital (UK) Founder
    WPP
  • 09:05 - 09:35Global Keynote

    Unseen Opportunities: How Global Outlooks Inform Local Branding
    Ivan Pollard
    Senior Vice President, Global Chief Marketing Officer
    General Mills (USA)
  • 09:40 - 10:30Purpose Session

    Fostering Engagement, Avoiding Enragement: Social Advocacy in the Reputation Age

    Just as brands have sought to humanise themselves to forge a unique identity in the minds of consumers, so too have they adopted ethical positions on contemporary social and environmental issues – but inauthenticity is easily discernible, scarcely forgotten, and rarely forgiven. This session is primarily concerned with brand advocacy; key talking points of discussion include building trust and credibility; partnerships and community engagement; generational dispositions; and navigating the often-murky ethical environment of consumers united by a product, not a shared moral compass.

    Ant Dureau
    Chief Client Officer
    AMP
    Gemma Hunter
    General Manager, Marketing
    Myer
    Josie Brown
    Chief Insights and Marketing Officer
    Tennis Australia
    Chris Taylor
    Chief Marketing Officer
    The Heart Foundation
  • 10:35 - 11:00Joint Keynote

    Mathieu Le Renard
    Vice President & Managing Director
    WW Australia & New Zealand
    Nicole McInnes
    Director - Marketing & Commercial
    WW Australia & New Zealand
  • 11:00Programme Break   

  • 11:30 - 12:10Channels Session

    Positioning and Presence: Engaging on the Consumer’s Terms

    The boundaries between brands and consumers are collapsing. It is no longer enough for brands to have curated independent digital ecosystems, to expect consumers to find them. The customer journey from discovery to conversion has been condensed into sharp, one-click moments of instinct and influence on social platforms, and brands must be tactically present in these instances. This Session confronts the complexity of delivering content across multiple platforms in a congested digital landscape, from curating and co-ordinating multi-channel campaigns to commerce integration and new perspectives on traditional forms of digital and physical media.

    Charlotte Valente
    Chief Marketing Officer
    Seven West Media
    Tim Ryder
    Senior Marketing Director, Oceania
    Monster Energy
    Emily Murren
    Director, Consumer Marketing
    Domain
  • 12:15 -12:45National Keynote

    Chris Garlick
    Chief Executive Officer
    Starbucks Australia
  • 12:45Programme Break   

  • 13:25 - 14:05Global Keynote

    Global Brands in Local Markets for Individual Customers
    Hamish Goulding
    Head of Global Brand Strategy & Creative
    HSBC Holdings (UK)
  • 14:10 - 14:55Technology Session

    Tomorrow, Today: Summoning the Future of Marketing

    Many brands have demonstrated resilience by adapting to the current state of digital-dependency. But businesses with real foresight are looking beyond remediating short-term shocks, converting responsive mobilisation into lasting transformation that secures permanent value. This session is concerned with the willingness of brands to invest in their customers in the digital and physical world. We will consider how marketers are orchestrating a strategy for technological renewal, unpack transformation at scale, and unveil the technologies prime for experimentation and adoption in CX.

    Kate Hatton
    Head of Digital & eCommerce
    Hairhouse
    Eva Ross
    Chief Marketing & Customer Officer
    Sendle
    Imran Masood
    Country Manager, ANZ
    DoubleVerify
  • 15:00 - 15:20National Keynote

    Rebuilding Brand Australia
    Susan Coghill
    Chief Marketing Officer
    Tourism Australia
  • 15:20Closing Remarks from the Chair

    Emma Sharley
    Marketing Executive

  • 15:25Close of Summit

REGISTER NOW
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Sponsorship

ThinkTV, ThinkPremiumDigital and ThinkNewsBrands form the Premium Content Alliance. Today’s marketing efforts must draw on multiple media channels and so the Alliance provides clear evidence of how best to use media combinations. The Premium Content Alliance promotes the efficacy of premium content through these three arms.

www.doubleverify.com

DoubleVerify is a leading software platform for digital media measurement, data and analytics. DV’s mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the world’s largest brands, publishers, and digital ad platforms. DV’s technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on digital ad investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital advertising ecosystem, helping to build a better industry.

www.ami.org.au

The Australian Marketing Institute is Australia’s largest professional body for marketers. The AMI’s core purpose is to support progress in the careers of their members and advance the marketing profession.

www.iabaustralia.com.au

The Interactive Advertising Bureau (IAB) Limited is a registered not-for-profit organisation; membership fees and revenue generated is invested back into the IAB’s membership benefits such as resources, events, reporting, and industry representation. IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.

Celebrating its 6th year, the Marketing Leaders Summit is unparalleled in the level of delegates and speakers it attracts.

The Summit is driven by an ambitious business agenda, and our audience is screened for seniority to ensure you are networking with the minds shaping business. Our limited keynote and moderated panel speaking opportunities will effectively embed you in this top-end business community. Digital and physical brand activations, as well as consultations in dedicated activation spaces further enable you to engage with this decision-making audience.

As a marketing platform to demonstrate expertise, credibility and grow your business with marketing executives, the Marketing Leaders Summit offers unrivalled cut-through.

This event was sold out in 2019

Jack Martin – Commercial Manager

Tel: 02 8004 3172

Email: jackm@connectmedia.com

Register Here


Packages and Discounts Digital Registration
1 Digital Pass $995 + GST
5 Digital Passes (save $1,975) $3,000 + GST
10 Digital Passes (save $4,950) $5,000 + GST

Please note if you are a Service Provider to marketing professionals, email jackm@connectmedia.com to discuss your involvement at the Summit.

For any other questions, please contact team@connectmedia.com.

We look forward to delivering this event for you.

  • Terms & Conditions

    Digital Pass:

    A digital pass is valid for the use of 1 user and provides access to live content, inclusive of all keynotes, and sessions. The pass also provides access to this content and speaker presentations, on demand, for 1 week from the event date. Access must not be shared by multiple user’s or redistributed in any way. Please note: Sharing of speaker presentation’s is subject to approval from the guest speaker. Organiser’s reserve the right to deny access to anyone who is found violating the above terms.

    Payment & Discounts:

    Payment of invoice is due within 7 days of registration. A 3% surcharge is payable for all credit card transactions. Only one promotional discount code can be applied per registrant. All prices quoted are inclusive of GST. Payment in full is required by the first day of the event. Please note: Registrations made within 7 days of the event can only be paid via credit card.

    Organiser’s Rights:

    Connect Media and Communications Group Pty Ltd endeavours to ensure the conference programme and speaker line-up is correct at the time of the event. All advertised details are correct at time of publishing. Due to unforeseen circumstances Connect Media and Communications Group Pty Ltd reserves the right to alter the programme prior to the event without notice. We also reserve the right to cancel or postpone the event. Where Connect Media is unable to run the event in the next 12 months (from the date of the event), you will be entitled to a full refund.

    Connect Media and Communications Group Pty Ltd reserves the right to deny access to any individual that engages in or is alleged to engage in practices that are considered unprofessional and inappropriate for a business conference. We reserve the right to deny access to delegates that may affect the client / vendor ratio of attendance in favour of the interests of sponsors and commercial partners of the event.

    Cancellation Policy:

    A substitute delegate is welcome at any time provided the request is made in writing. A full refund less a $100 processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.

    Full payment is required within 7 days of registration – if payment is not received in this time and cancellation is requested more than 10 days after registration – payment is to be honoured.

    Privacy Disclosure:

    We take your privacy seriously. Information collected on this registration will be held in the strictest of confidence on a secure database. This information may be used in order to contact you regarding future events, product development and services offered. If you do not wish to be contacted please email team@connectmedia.com. To view our full privacy policy please visit: https://connectmedia.com/privacy-policy/.

  • FAQ

    What’s included in my digital pass?
    A digital pass is valid for the use of 1 user and provides access to live content, inclusive of all keynotes, and sessions. The pass also includes access to post event content and select speaker presentations, this will be available to you via email in the week following the event. Please note: Sharing of speaker presentation’s is subject to approval from the guest speaker. Access must not be shared by multiple user’s or redistributed in any way

    Is there a group booking discount?
    Yes – groups of 3 people or more are entitled to a discount. Full discount information is available on our registration page.  If you have any questions about how group bookings work, please contact team@connectmedia.com

    Can I transfer my pass?
    A digital pass give access for one person only, logins cannot be shared. A substitute delegate is welcome at any time prior to the event, provided the request is made in writing to team@connectmedia.com.

    How do I receive my digital pass?
    Following the completion of your registration and payment, you will receive an email confirmation. We will contact you via email one week before the event to provide final information regarding your participation.

    What is a Service Provider?

    A Service provider refers to an individual or organisation who supplies products and/or business services to the primary audience of marketing professionals.

    Service providers may only have one representative at the event. A digital pass is entry for one person only, passes cannot be shared. All service providers who apply for a pass will be reviewed internally before a registration is completed.

    Is media registration available?
    No, this is a closed and confidential event. Media registrations are not available.

    Cancellation Policy
    A full refund less a $100 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.

    Will there be a delegate list available?
    No, Connect Events does not provide delegate lists to attendees.