Firmly established as the singular agenda-setting event for Australia’s B2C Marketing community, the Marketing Leaders Summit is returning in 2022 with a refreshed format to guide you through the year ahead.
As our operating environment corrects and the sector begins to unlock, the Summit presents an enviable opportunity for the nation’s Marketing leaders to connect, combat shared challenges, and leverage opportunities emerging from the upturn economy.
Together, we will interrogate the forces affecting the B2C marketing landscape, equipping you to refuel your omnichannel engine and advance business outcomes.
Reinventing the CMO role for today’s world
New Horizons: Reflecting the Complexity of Consumers
To relate with consumers, businesses must understand and reflect the world they live in. From volatile economic tides to a confrontational geopolitical landscape, ours is a world of constant change and challenge. Our opening Session shares the latest intelligence underpinning contemporary approaches to marketing, dissecting the economic and social trends affecting consumer behaviour and sentiment. We’ll hear what it means to be a global brand in a visibly divided world and unpack the environmental changes of most consequence for marketers.
Delivering joy when the party is over
Voice of Brand, Voice to the People: Elevating your Corporate Influence
In times of uncertainty, businesses look towards their CMOs to inspire internally while resonating externally. In this Session, we’ll hear how marketers are asserting greater influence in the corporate hierarchy to deepen the relationship between brand identity and business strategy. We will unpack the business model revisions that are improving marketing responsiveness, interrogate the opportunities and accountabilities presented to CMOs, and present delegates with new perspectives on the structures supporting their success.
Building a global brand – one customer at a time
Tomorrow, Today: Responding to Consumers with Technical Precision
Our world is constantly evolving. Leaders must navigate this change, appeasing immediate business concerns while simultaneously shaping a vision for the future. To ease this perennial balancing act, CMOs are leaning on data, analytics, and technology integrations to improve business responsiveness while freeing up time for strategic work. In this Session, we’ll hear about the technology integrations that have empowered CMOs and their teams to create lasting value. We’ll hear how marketers are streamlining their martech stack to unlock greater efficiency and scalability.
Creating brands our conscience can live with
Leadership in the new normal: global, resilient, reinvented
Reactivating brand magic
Immortalised in Digital: Memorable Storytelling in the Attention Economy
As we emerge through the pandemic, it is clear that the businesses need for courageous and inspired storytellers has never been greater. While technology can deliver an audience, it is up to marketers to weave a narrative that awakens curiosity, sustains interest, and provokes a genuine and lasting connection. In this Session, we’ll hear how marketers are approaching storytelling in today’s short-form media landscape. We’ll hear the creative strategies marketers are leveraging to be heard and remembered in a digital setting where names are soon forgotten.
Anywhere, Anytime: Moving Marketing Towards True Omniscience
Consumers expect to travel across channels with impunity. Never have there been so many unique customer pathways, with interwoven digital and physical experiences, and unprecedented levels of participation and interactivity. The challenge for marketers is to deliver a seamless omnichannel experience, without suffocating the unique experiential advantages inherent to each channel. In this Session, we’ll hear how brands are presenting a unified identity while embracing the nuance and possibilities of multi-channel engagement. We’ll hear how social commerce is collapsing the consumer journey into moments of instinct and influence through an exploration of the role of physical spaces in a digital age.
Harnessing the full potential of a marketing transformation
Inspirational Leadership: Restoring Consumer Confidence with Advocacy and Ambition
In the absence of sustained political leadership, consumers are looking towards businesses to commit to an aspirational vision for tomorrow. But while advocacy is expected, virtue-signalling is disparaging to discerning consumers who demand authenticity from the brands that represent them. In this Session, we’ll hear how leaders are working internally to inspire and align people behind a shared vision, and how that vision is being communicated to resonate with consumers. We’ll hear how to embed values in valued communications, moving beyond transactional commerce to achieve holistic, purpose-driven outcomes for consumers and stakeholder groups alike.
The attention economy is here. What’s your game plan?
Pulsar is the only software on the market offering both social listening and audience segmentation in one tool: discover the main communities in your audience, and listen to them through industry and use-case specific AI. Identify the top communities in your audience and personalize your marketing with our social media listening tool.
Meltwater helps PR, social and marketing teams go beyond media monitoring. Our local experts help clients build influence, connect with their audience and measure success on-the-go.
More than 30,000 companies use the Meltwater media intelligence platform to stay on top of billions of online conversations, extract relevant insights, and use them to strategically manage their brand and stay ahead of their competition. With 60 offices on six continents, Meltwater is dedicated to personal, global service built on local expertise.
monday.com is a work operating system (Work OS) where organizations of any size can create the tools and processes they need to manage every aspect of their work. By combining building blocks, like apps automations and integrations, teams can build or customize the workflows of their dreams.
Built to meet the needs of today’s digital customer, Movable Ink enables the world’s largest brands to create personalised content that’s data-driven, contextually relevant and unique for each customer.
Brandwatch is the world’s premier social suite, empowering over 7,500 of the world’s most admired companies to understand and engage with customers at the speed of social.
Combining pioneering, AI-enriched digital consumer intelligence with industry-leading social media management tools, Brandwatch offers a complementary suite of specialized, best-in-class products and services that support intelligently connected workflows. With Brandwatch, brands and agencies can adapt and thrive in today’s fast moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint.
Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company.
By unifying customer data, analysing behaviour metrics and creating personalised customer journeys, Piano helps organisations understand and influence customer behaviour. This allows brands to launch campaigns and products faster, strengthen customer engagement and drive personalisation at scale from a single platform
Come and meet in Melbourne, Australia’s knowledge capital. A city of great minds and a place where the world’s brightest thinkers gather to inspire, innovate and deliver real change. Let Melbourne Convention Bureau help you deliver an outstanding business event and powerful event legacy.
Set on the shores of picturesque Port Phillip Bay is Melbourne; the city where creativity and innovation come together to deliver great events, exciting places to explore and cutting-edge advancements that are globally acclaimed.
Celebrating its 8th year, the Marketing Leaders Summit is unparalleled in the level of delegates and speakers it attracts. The Summit is driven by an ambitious business agenda, and our audience is screened for seniority to ensure you are networking with the minds shaping business.
Our limited keynote and moderated panel speaking opportunities will effectively embed you in this top-end business community. Digital brand activations complement survey and live polling options for effective brand positioning and interactivity.
As a marketing platform to demonstrate expertise, credibility and grow your business with marketing executives, the Marketing Leaders Summit offers unrivalled cut-through.
Crown Promenade Melbourne: Crown Melbourne, 8 Whiteman Street, Southbank VIC, 3006, Australia. Click here for more information.
If you are a Vendor or Service Provider to marketing executives, please email zoeb@connectmedia.com to register.
CONTACT INFORMATION
Delegate Registration:
Email: team@connectmedia.com
Tel: 61 2 8004 8590
Sponsorship:
Zoe Baptist Account Manager
Tel: 0403 967 480
Email: zoeb@connectmedia.com
HEALTH & SAFETY INFORMATION
Secure your place with confidence.
We are continuously following the advice of the Australian Department of Health. The health and safety of our delegates, partners and staff remains our priority. Please click here to find out more.
We look forward to delivering this event for you.
Frequently Asked Questions (FAQ)
What’s included in my delegate pass?
A Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, and access to provided speaker presentations.
What’s included in my digital pass (only applicable for digital events)?
A digital pass is valid for the use of 1 user and provides access to live content, inclusive of all keynotes, and sessions. The pass also includes access to post event content and select speaker presentations, this will be available to you via email in the week following the event. Please note: Sharing of speaker presentation’s is subject to approval from the guest speaker. Access must not be shared by multiple user’s or redistributed in any way. Organiser’s reserve the right to deny access to anyone who is found violating the above terms.
Is there a group booking discount?
Yes – groups of 3 people or more are entitled to a discount. Full discount information is available on our registration page. If you have any questions about how group bookings work, please contact team@connectmedia.com
Can I transfer my pass?
A delegate pass is entry for one person only, passes cannot be shared. A substitute delegate is welcome at any time prior to the event, provided the request is made in writing to team@connectmedia.com
How do I receive my delegate pass?
Following the completion of your registration and payment, you will receive an email confirmation. We will contact you via email one week before the event to provide final information regarding your participation. Delegate badges and all event material will be provided upon arrival at the event – nothing will be sent in the post.
Is media registration available?
No, this is a closed and confidential event. Media registrations are not available.
Cancellation Policy:
A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration. Where Connect Media is required to reschedule the event in the interest of the event partner’s and guests, your pass will be automatically transferred to the rescheduled dates. Should Connect Media be unable to offer, deliver or fulfil any engagement within 12 months, you will be entitled to a full refund.
What is a Service Provider?
A service provider refers to an individual or organisation who supplies products and/or services to the primary audience of retail industry.
Service providers may only have one representative at the event. A delegate pass is entry for one person only, passes cannot be shared. All service providers who apply for a pass will be reviewed internally before a registration is completed.
Will there be a delegate list available?
No, Connect Media does not provide delegate lists to attendees
Delegate Pass:
Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to approved speaker presentations/on demand content. Please note: Sharing of speaker presentation’s is subject to approval from the guest speaker. One delegate ticket is entry for one person only, passes cannot be shared. Organiser’s reserve the right to deny entry to anyone not registered.
Digital Pass (only applicable for digital events):
A digital pass is valid for the use of 1 user and provides access to live content, inclusive of all keynotes, and sessions. The pass also includes access to approved speaker presentations/on demand content; this will be available to you via email in the week following the event. Please note: Sharing of speaker presentation’s is subject to approval from the guest speaker. Access must not be shared by multiple user’s or redistributed in any way. Organiser’s reserve the right to deny access to anyone who is found violating the above terms.
Payment & Discounts:
Only one promotional discount code can be applied per registrant. All prices and promotions are valid at the time of purchase only and may not be redeemed after the point of purchase.
Organiser’s Rights:
Connect Media and Communications Group Pty Ltd endeavours to ensure the conference programme and speaker line-up is correct at the time of the event. All advertised details are correct at time of publishing. Due to unforeseen circumstances Connect Media and Communications Group Pty Ltd reserves the right to alter the programme prior to the event without notice. We also reserve the right to cancel or postpone the event. Where Connect Media is unable to run the event in the next 12 months (from the date of the event), you will be entitled to a full refund. In the unlikely event that it is cancelled or postponed, no compensation will be provided for cancelled/amended travel arrangements.
Connect Media and Communications Group Pty Ltd reserves the right to deny access to any individual that engages in or is alleged to engage in practices that are considered unprofessional and inappropriate for a business conference. We reserve the right to deny access to delegates that may affect the client / vendor ratio of attendance in favour of the interests of sponsors and commercial partners of the event.
In registering for this event, delegates grant permission to Connect Media and Communications Group Pty Ltd to take and to have full and free use of video/photographs containing their image/likeness for promotional use. Should a delegate not agree to the above image release, they must advise team@connectmedia.com.
Cancellation Policy:
A substitute delegate is welcome at any time provided the request is made in writing. A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration. Where Connect Media is required to reschedule the event in the interest of the event partner’s and guests, your pass will be automatically transferred to the rescheduled dates. Should you be provided with a credit note at the discretion of the event organisers, this credit is valid for the specified amount of passes, and not the monetary value. Should Connect Media be unable to offer, deliver or fulfil any engagement within 12 months, you will be entitled to a full refund.
Event Delivery:
In case of a change in government restrictions and advice, Connect Media reserves the right to make the decision to deliver the event completely digital, or completely in person. Should you hold a different pass, you are entitled to move your registration to digital/in person, or receive a credit for the following edition of the event.
Privacy Disclosure:
We take your privacy seriously. Information collected on this registration will be held in the strictest of confidence on a secure database. This information may be used in order to contact you regarding future events, product development and services offered. If you do not wish to be contacted please email team@connectmedia.com. To view our full privacy policy please visit: https://connectmedia.com/privacy-policy/.
Connect Media COVID Safe:
