Formerly known as the Brand Forum, the Marketing Leaders Summit has adapted and grown in acknowledgment of the escalating responsibilities and increasing importance that marketing and brands play in an organisation’s strategic growth.
Seismic change is erupting across the customer landscape – B2C markets are saturated, while consumers increasingly expect corporations to reflect their own polarising socio-political allegiances. In this climate, and with dominion over consumer touchpoints, modern CMOs must exhibit an acute awareness of their customers and the world they envisage for themselves to resonate at scale. Only then can marketing professionals stake their claim on shaping organisation wide-strategy.
Celebrating its 5th Year, The Marketing Leaders Summit is the most senior gathering of CMOs and brand marketing professionals in Australia. Gathering executives from leading local and international brands, this event is the ideal platform from which to formulate strategies to successfully overcome the challenges of the future and enhance business performance today.
This event features an ambitious, case-study driven agenda with over 40 frontline perspectives from the highest levels of B2C marketing in Australia. In a closed, invitation-only format, delegates will benefit by interacting and learning directly from some of the world’s foremost companies and how they implement a leading brand experience.
• Gain first hand insights from the world’s most influential organisations.
• Be inspired by the most distinguished minds in B2C management in Australia.
• Enhance your brand impact and purpose with help from the world’s highest-performing companies.
• Formulate a compelling strategic vision to lead your business towards ongoing success.
• Explore the future of marketing and how to position your company for advantage.
• Network with a premium audience of your peers at dedicated breaks in a five- star environment.REGISTER NOW
// 12+ Keynotes
// 2 Powerful Days
// Executive Learning Agenda
// 35+ Industry Speakers
// 180+ Marketing Executives
// 5 Star Networking Environment
Vice President and Chief Marketing Officer
Aston Martin Lagonda (UK)
Mr. Simon Sproule has been Vice President and Chief Marketing Officer for Aston Martin Lagonda since November 2014. His responsibilities include global marketing and communications, brand communications, corporate social responsibility and internal communications. Simon reports to Dr.Andrew Palmer, President & Chief Executive Officer of Aston Martin Lagonda.
Prior to Aston Martin, Simon served in executive marcom positions for Tesla Motors in Palo Alto, CA and between 2004 and 2014, for Nissan Motor Company based primarily at Nissan’s global HQ in Japan. Simon’s first position was with Ford Motor Company in the UK. In 1998, he relocated to Ford’s global operations in Michigan followed in 2000, leading communications in North America for Jaguar, Aston Martin and Land Rover. In 2003 Simon joined Nissan North America as VP Communications and a year later was moved to Japan to take up the global role. In 2000, Simon was named as a Young Achiever of the Year by the Automotive Hall of Fame in Detroit, MI.
He has been named several times to the PR Week Top 40 Power List and in 2013 was given an ‘All Star Award’ for Public Relations by Automotive News. Born in Hampshire, England, he earned a degree in Geography in 1990 from the University of London.
Global Head of Content, Creative Excellence and Digital Platforms
Johnson & Johnson (SGP)
General Manager Brand, Insights and Marketing Communications
Cathay Pacific (HK)
Edward Bell is responsible for the development of brand strategy, the development of commercial, operations and consumer insights, loyalty marketing and marketing communications for the group globally. Originally from Melbourne Australia, Mr Bell trained in psychology and later marketing. He is married with three children and happily calls Hong Kong ‘home’.
Chief Marketing Officer
Lisa is an award-winning marketing executive with over 20 years of experience across multiple Australian and international brands. She has a track record of building strong consumer brands, leading high-performing teams and growing retail sales and market share. Lisa joined Coles Group in May 2019. As Chief Marketing Officer, Lisa is responsible for leading the organisations marketing brand and media strategies, sponsorships and events, customer insights and analytics, and in store promotion. Prior to joining Coles, Lisa worked across several brands and sectors including Carlton & United Breweries, Visa International, Telstra, David Jones, Westpac Group and Tourism Australia. Lisa was recently recognised as the number one Chief Marketing Officer in Australia, winning both the 2018 Marketer of the Year award from the Australian Marketing Institute and also being named as the No. 1 CMO in the 2018 CMO50 Awards from CMO Magazine Australia. Lisa and her team also won Marketing team of the Year, Campaign of the Year, best PR and social campaigns of the year and ten Cannes Lions in 2018. Lisa is an active member of the Australian Marketing Industry, including writing regularly for the AFR, is an AANA (Australian Association of National Advertisers) Board Member and an Australian Advertising Standards Board Member. Lisa also takes part in several mentoring programs. Lisa holds a Graduate Diploma in Management with Honors in Marketing from the Macquarie School of Management (MGSM) and bachelor’s degree in Commerce from the University of Western Sydney. Lisa is also studying an MBA at MGSM.
Chief Brand Officer and Marketing Executive
Jeremy Nicholas is the Chief Brand Officer and Marketing Executive at Telstra. Jeremy is leading the transformation of marketing as part of the company’s T22 strategy by driving a human-centred, innovation and creative agenda. In business for over 20 years, Jeremy has spent the majority of his career as a strategist and leader of globally influential, creative agencies in UK and Australia. As a corporate leader, Jeremy has held global Vice President roles at payment technology giant, Visa based in San Francisco, California and board positions in Australia. Jeremy is also currently a board member of the AANA, Australia’s peak client body. Jeremy has a passion for football, the ocean and the creative arts and lives in Sydney with his wife and two children.
Executive General Manager of Marketing and Customer Experience
National Australia Bank
Suzana is the EGM Marketing & Customer Experience at NAB. She is also a member of the Melbourne Renegades Board of Directors, a BBL cricket team. Suzana has worked in various marketing and product leadership roles at GE, Optus Telecommunications, Medical Benefits Private Health Insurance Fund and 20th Century Fox in London.
Chief Marketing Officer
Brent Smart is Chief Marketing Officer of IAG, Australia’s largest insurance company with leading brands including NRMA, CGU and SGIO. Brent leads group-wide marketing efforts, from brand strategy to creative execution. Previously Brent spent 20 years in the advertising business. He was CEO of Saatchi & Saatchi New York working on iconic American brands like Cheerios, Tide and Walmart. He spent 7 years with BBDO, leading their San Francisco office and before that Colenso BBDO which was recognised as Agency of the Decade in New Zealand.
Brent has led a body of highly awarded creative work, recognized with over 25 Cannes Lions and over 40 Effies. Originally from Melbourne which explains his love of footy, this time around Brent had to live near a beach after 6 years in New York, calling Bondi home with his wife and 3 sons who have weird accents.
Managing Director, Australia and New Zealand
Esmé Borgelt is Managing Director, Australia & New Zealand for the Kellogg Company – one of the worlds’ leading food companies. Esmé has been with Kellogg’s for 15 years working in various roles in both emerging and developed markets, including leading the market development for Sub-Equatorial Africa, and in New Zealand where she was the country lead. Holding a Law degree from University of Pretoria, Esme has also completed an executive enterprise leadership development program at Harvard Business School, and the INSEAD Women in Leadership Development Program, London. Esmé is passionate about developing people to their full potential and strongly believes in the power of diversity & inclusion; she led the establishment of the local Women of Kellogg employee resource group, which is focussed on the accelerated development and retention of female talent in Kellogg. She believes that a business can only be truly successful if leaders actively break down silos and effectively integrate business processes and goals across teams to unlock value for all stakeholders, including employees, customers, consumers and the community.
Chief Marketing Officer
Shalabh Atray is the Chief Marketing Officer for Kraft Heinz Australia. He is responsible for strategy, creative and execution for all categories for Kraft Heinz in Australia. Prior to that, Shalabh spent 18 years in Unilever across global, regional and country roles in both marketing and sales. He is also the winner of Cannes Lion, Effie and D&AD awards.
Chief Marketing Officer
Mark Migliorini is a Media and Marketing executive with over 20 years’ experience. His passion for Media, Technology and Sports has seen him work in Media Agencies (Starcom), Media Sales (Nine Entertainment Co) and for his current employer, Sportsbet. Over the last 8 years at Sportsbet he’s been part of a team that has built one of the most recognisable and successful brands in Australia.
His highlights to date include developing and executing the Sportsbet social strategy which has seen it significantly outperform the competition across key engagement metrics and place it in the Top 10 brands in Australia; the development of a 360-degree communications plan for the World Cup Soccer, which saw Sportsbet launch the world’s largest hot-air balloon (in the shape of ‘Christ the Redeemer’) achieving record brand awareness and market leadership in acquisition and retention. His current focus at Sportsbet is centred around personalizing the customer experience across all channels both Owned and Paid.
Director of Audiences
Australian Broadcasting Corporation
With over 20 years’ of blue chip strategy, digital & marketing experience, Leisa Bacon is passionate about ensuring audiences are at the heart of everything. Leisa has a strong track record in leading teams and developing a strong vision anchored in a deep understanding of the customer. She applies this experience to her current role as Director of Audiences for the ABC, where the team works closely with content makers to implement the ABC strategy and help audiences discover the great Australian content made by the ABC. Leisa is a brand and experience (CX) evangelist, who prides herself on working for organisations who are leaders in their field, ensuring that they put customers at the heart of everything they do. Leisa is accustomed to working for large, complex and often global organisations at a Directors level, from P&G to the Coca-Cola Company, she has led some of Australia’s largest new product launches and marketing campaigns.
Marketing Director, ANZ
Chief Marketing Officer, Asia Pacific and Global Brands
An accomplished and experienced CMO with depth in Marketing and breadth in Cross Functional Leadership across ANZ, Asia and North America. Has had successful roles in centralised/global and decentralised/local business models with a particular strength in realising the untapped potential of brands and people. Led both turnaround and acceleration strategies in multiple Food, Beverage and Personal Care categories with blue-chip companies such as Unilever, Lion, Optus, Colgate and currently Campbell Arnott’s (a division of the Campbell Soup Company).
Director of Marketing & Corporate Affairs ANZ
Tamara Howe has been Marketing Director since October 2015. Tamara joined Kellogg Australia in 2003 as a Brand Manager and then relocated to the US Morning Foods Division in Battle Creek Michigan in 2006. Upon her return to Australia in 2007, Tamara assumed the Marketing Manager role, Adult Portfolio before relocating again to HQ in Battle Creek in 2009. There, Tamara took on a role in the Global Marketing team and was later promoted to Director, Special K Franchise in 2013, leading Kellogg’s largest brand at the time for North America.
In 2014, Tamara relocated back to Australia to assume the role of leading the Innovation team before being promoted to her current position. Prior to joining Kellogg’s, Tamara spent several years working in marketing roles within (the then) Dairy Farmers Australia. Tamara completed her Bachelor degree in Commerce at the University of New South Wales, Sydney, Australia.
Head of Brand, Social and Creative Services
Julian is one of Australia’s leading sport marketers. He currently heads up Marketing at the AFL and was previously with Cricket Australia, the Gemba group and General Motors. He has been at the forefront of some of Australia’s most innovative sporting programs including the launch of the Big Bash and introduction of eight new BBL sporting teams, the introduction of the AFL’s Fan strategy, new brand positioning, Sunday Funday and Super Rounds, AFLX and managing the Toyota AFL sponsorship.
He has worked on some of the country’s most effective, award winning, sports marketing campaigns including bringing back the “I’d like to see that” campaign and the AFL’s new “Don’t believe in never” campaign. He has a Masters degree from the University of NSW and has studied entertainment, media and sport at the Harvard Business School.
Chief Marketing Officer
Director of Marketing, Asia Pacific
As Spotify’s Director of Marketing, Serena heads up all consumer marketing efforts in Australia and New Zealand and is responsible for acquisition and brand efforts across the region. With 15+ years music industry experience, Serena has held regional, national & international roles at Warner Music Group and Universal Music, and prior to that honed her direct sales skills at SalesForce Australia. Her previous roles have also covered all areas of music and technology sales, publicity, marketing, experiential, partnerships, digital, mobile, and social media. Born in Perth and raised in Adelaide, but now calling Sydney home, Serena has travelled extensively throughout Asia, Europe & America. She maintains a huge passion for music and spends any free time enjoying muddy music festivals at home and abroad, sharing carefully curated playlists, and shopping for random music and politically-minded books and art.
Mars Wrigley Confectionery
Suzanne was appointed as CBU Director of Chocolate for Mars Wrigley Confectionery Australia in 2017. Her passion for brands started as a young child when she would inspect every item on supermarket shelves while shopping with her Mum. Years later she has channelled her natural curiosity and passion for brands to forge an extensive marketing career working in the FMCG, retail, finance and not-for-profit sectors. With her career spanning more than 17 years’ at Mars, Suzanne has cultivated her marketing expertise in a variety of local, regional and global roles including Global Brand Director for MY DOG® based in Belgium and before moving to APAC Regional Brand Director for PEDIGREE® where for four years she led the development of a five-year strategy which resulted in a turnaround and return to growth. Driven by her passion to unearth what makes people tick and helping to enhance people’s lives through the brands, some of her proudest campaigns have come to life with MAKE A WISH®, CATERPILLAR®, PEDIGREE® & WHISKAS®, M&M’s® & SNICKERS. Suzanne also represents Mars on the Australasian Advisory Board for Ehrenberg Bass Institute for Marketing Science.
Country Manager, Australia
Kristen Hardeman leads marketing and business efforts for Tinder in Australia as the app’s local Country Manager, and is responsible for building the brand and finding new ways to connect with Tinder’s users.
Prior to joining Tinder, Hardeman led consumer marketing for Intel Australia where she grew the brand using innovative marketing initiatives and strategic partnerships with Sydney Opera House and Vivid Sydney. She also spearheaded Intel Extreme Masters Sydney, Australia’s largest eSports tournament.
Hardeman also has extensive experience leading accounts at notable creative agencies in Sydney and New York including The Monkeys, Saatchi & Saatchi, JWT. At these agencies, she drove advertising strategy and programs across a range of sectors from technology to entertainment, banking, not-for-profit, FMCG and new business. After living and working in Australia for more than 10 years, Kristen achieved her dream of becoming an Australian citizen and is thrilled to be a part of shaping Tinder’s story in Australia.
Kristen has a B.A. in Public Policy Studies from Duke University.
Chief Marketing Officer & Executive General Manager Brand and Marketing
In a career spanning two decades, Mim has become recognised as one of Australia’s pre-eminent and most awarded leaders in marketing. In her role as Suncorp’s Executive General Manager Brand & Marketing, Mim leads Suncorp’s network of brands, which include AAMI, GIO, Apia, Shannons and Vero. She is also strengthening the Suncorp brand nationally and continuing to build the company’s digital marketing capabilities.
Previously General Manager for M&C Saatchi, Australia’s largest advertising agency, Mim has been globally awarded for building the brands of some of Australia’s most recognised companies including Woolworths, Lexus and Optus. In 2017 under Mim’s leadership, M&C Saatchi was named Australia’s most innovative company by the Financial Review.
Mim has a strong background in financial services, having led significant pieces of work for Commonwealth Bank, ANZ and IAG. She was pivotal in leading the strategic and creative development of the CAN brand platform. She also set the strategic and creative direction for the global ANZ brand campaign, which saw ANZ’s brand value double from $3.4 billion to $6.8 billion in just two years, rocketing it to the most valuable bank brand in Australia during that time.
Mim is known for delivering cut-through creative that delivers results. She is passionate about supporting the next generation of creative leaders and has been recognised as an industry leader for her drive to find new ways to move the industry forward, as well as being an active speaker and mentor.
Chief Marketing Officer
Krispy Kreme ANZ
Chief Citizen Experience Officer
Department of Human Services
Mukul Agrawal commenced as the Chief Citizen Experience Officer for the Department of Human Services in November 2017. Mukul is responsible for proactively supporting the department’s focus on improving the citizen experience as well as helping facilitate the design of relevant experiences to help meet policy intent. A key part of his role is to help the department engage citizens and community groups to understand their needs, their pain points as well as conduct relevant ethnographic and behavioural-based research to support the department formulate an adequate response. Prior to joining the department, Mukul had an extensive career in banking and finance with one of Australia’s leading financial companies, AMP. Mukul was a Director for Omni Channel Goals Solutions, leading the design and execution of the goals based architecture and operating model for AMP. This included design and delivery of channel, segment and product transformation. Mukul has held a variety of roles in the private sector focusing on strategy and business development, process improvement, digital transformation and customer experience. He holds a Master of Business Administration from Macquarie Graduate School of Management (MGSM), a Bachelor of Commerce (with Honours in Accounting) from the University of New South Wales, is a Certified Practicing Accountant as well as a graduate of the Australian Institute of Company Directors.
Chief Customer Officer
Bettina joined QBE as Executive General Manager – Marketing in 2016, bringing a depth of customer-focused marketing experience from leadership positions at ANZ, TAL, BT Financial Group, St George Bank, Westpac and MLC.
In 2017 Bettina was appointed to Chief Customer Officer (CCO) to cement work undertaken to increase customer focus and spearhead an expanded customer experience capability. The role’s remit also includes leadership of the marketing, communications and digital functions of the business, taking responsibility for championing and enhancing the QBE brand and its assets.
Notably, and testament to her leadership skills and customer focus, Bettina is QBE’s first CCO. MBA qualified, Bettina holds more than 20 years’ business experience and a solid track record increasing engagement and sales through a focus on innovative strategies and data-led insights.
General Manager, Marketing
As nbn’s GM of Marketing, Steve is accountable for nbn’s Marketing and Corporate reputation strategy and the processes that take those strategies to market to get everyone in Australia connected to fast broadband. With more than 18 years of marketing and advertising experience across media, telecommunications, sport, entertainment and wagering, Steve is all about making sure that marketing is an investment in an organisation’s success. Steve champions great marketing fundamentals, irrespective of channel, and hopefully isn’t swayed by the newest flash-in-the-pan snake oil the industry sometimes latches onto. Steve probably isn’t a social media influencer, but he’s ok with it.
Fmr Chief Marketing Officer
Fmr Managing Director
As creative as she is data-geek, Nicole is a unique marketing leader, bringing a deep passion for technology and human behaviour to every customer interaction. With 20+ years of marketing and advertising experience, she has lead brands such as Dell, Pandora, eharmony and Woolworths towards transformative growth and financial success. Most recently CMO at convergent mobile and media company OVO, Nicole believes amazing growth results come from finding the perfect balance between creativity and commercial acumen applied to both long term brand building and short term digital performance.
Group Operations - Data and Business Intelligence
Mitchell has a definite point of view on the imperative for marketers to embrace accountability for revenue generation and to assert a mandate to influence the customer experience across the enterprise. As B2B and B2C converges into H2H (Human-to-Human), Mitchell says the key drivers must be personalization, ease and speed, with a focus on getting the basics right.
Mitchell is a global, commercial marketing executive with a record of delivering for Mercedes-Benz, Ansell and professional services consultancies. Prior to joining Ansell Limited, where he is their Marketing Director, Mitchell enjoyed nine years with Mercedes-Benz in global, regional and national marketing roles. He says the experience, which included four years at headquarters in the southern German city of Stuttgart, was a privilege.
However, it wasn’t all premium branding and luxury cars. As one of the few native English speakers on the German side, Mitchell witnessed and learned all about the importance of change management from the slow-motion train accident that unfolded when Board and C-level hubris inspired Mercedes-Benz’s flawed Chrysler acquisition that began in 1998 and ended in 2007.
Back in Australia, Mitchell has been recognized by CMO magazine as one of the nation’s top 50 marketers in both 2015 and 2016. And now that it has sold off its B2C condom business, Ansell is a dedicated safety company focused on the healthcare and industrial sectors. A $A 2bn global, Australian-listed enterprise, with a century-old brand heritage, Ansell manufactures approximately 80% of what it sells at factories in Malaysia, Thailand, Vietnam, Korea, Sri Lanka, Mexico and Portugal. Mitchell says the Ansell team is proud of the fact that they are not in the widget or sugar-flavored water business, that they are in the business of protecting workers.
Head of Marketing & Innovation- Baby & Childcare
Lauren Crawley, Head of Marketing & Innovation Babycare at Kimberly Clark, is an experienced senior marketer within the FMCG and Beauty industry. She began her career at Procter & Gamble working across market leading brands including Olay, SK-II, Pantene and Gillette before becoming the Head of Shopper and DTC Marketing in 2014. At the beginning of 2016, she joined L’Oreal as the Marketing Director for L’Oreal Paris, then taking on Marketing Director for L’Oreal Paris and Garnier in 2017. At the beginning of this year as she made the permanent move back to Sydney she joined Kimberly Clark Australia leading the Babycare sector. Lauren’s passion for marketing lies in understanding consumers and translating this knowledge into breakthrough marketing campaigns. She is also a devoted people manager who focuses on inspiring and developing her team.
Chief Marketing Officer and Marketing Advisory
Lordsmith & Co.
Head of Customer Engagement
Head of Marketing, Australia
Prior to his appointment as Head of Marketing for Australia at Deliveroo, Jeremy spent nearly five years at Google where he was the Head of Creative Partnerships for Northern Europe. Based in the company’s Amsterdam office, Jeremy founded Google’s in-house creative services team for the region and has developed both a trademarked methodology and a patent for Google during his tenure. During his time at Google, Jeremy worked with a range of brands to increase their creative impact using Google technology, including Nike, Trivago, LEGO, and H&M. Prior to this, Jeremy worked as a Global Lead in Digital and Media Innovation at Heineken in Amsterdam.
Head of Marketing and Communications
Audible Australia and New Zealand
Leanne Cartwright-Bradford leads the Australia and New Zealand team for Audible.com.au. In her role, Leanne is responsible for developing Audible’s business across ANZ, inspiring a dynamic team to drive expansion of Audible, developing best-in-class spoken word entertainment, and coordinating closely with global teams to ensure flawless execution of the Australian operations. Leanne is a passionate and highly skilled marketer, with extensive experience within the entertainment and technology industries. Prior to Audible, Leanne has held senior marketing roles within Amazon’s Appstore, Samsung and Twentieth Century Fox.
Founder & Chief Executive Officer
Tessa is the Chief Executive Officer and co-founder of IntelligenceBank, a smart content management platform that helps businesses streamline processes and put governance around digital content. IntelligenceBank is headquartered in Melbourne, Australia, with offices in the US and Canada. Prior to IntelligenceBank, Tessa was a member of the Executive Team at Hitwise, a leading audience measurement firm, where she managed the global expansion of Hitwise into Asia, the US and UK. She has a background in start-ups and global marketing, and has held director (NED) positions on several boards.
Criteo Australia and New Zealand
Colin has over 16 years’ experience in Digital Marketing having started his journey with Peugeot UK as head of what was then known as “New Media”. He then joined Google in the UK when it was a company of just 5000 people before moving with them to Australia to look after the big Auto clients like Toyota where he signed the first major global YouTube partnership. He then went on to head up the Retail team and lead the digital charge with omnichannel retailers and cemented his experience by taking on the Finance, Sports Betting and Marketplace verticals, leading the relationships with the C-suite of the Big Four and being promoted to Industry Leader as part of the Google AU leadership team.
A tech fan to the core he was also a key contributor to the expansion of the DoubleClick AdTech stack into multiple large Australian advertisers and led the local negotiations and launch of Android (now Google) Pay – making it one of the companies most successful markets and also beating Apple and Samsung in terms of card issuer coverage of mobile wallet solutions. In his last role he led the Google Shopping expansion in the local market, leveraging the power of data feeds and Machine Learning to create more compelling and better performing ads with maximum efficiency.
He is passionate about helping businesses unlock the power of technology to make their marketing not just more targeted and efficient but also more relevant and accountable. What keeps him up at night is the complexity that marketers now have to deal in the face of tech-savvy and demanding consumers. His mission is to help marketers navigate this complexity and let the tech take the strain which is why he joined Criteo who are leaders in this space.
In his spare time he loves to travel and is currently learning Spanish
Chief Executive Officer
Fergus Koochew is the CEO of Edge. He joined the business in 2011 and held a succession of roles across all divisions of the business before being appointed CEO in January 2019. Prior to joining Edge, Fergus spent over 10 years in management consulting and strategy, including roles at Accenture and Jetstar, before launching an online start up in the gift card sector that was subsequently acquired by Edge. Fergus has led the repositioning of Edge as an incentive technology company and is dedicated to helping brands and agencies address their customer’s incentive needs at each stage of the customer life cycle.
Marketing expectations are being reset. Elevated by unprecedented data insights, challenged by saturated brand markets and compelled by polarising consumer allegiances, marketers today must exhibit an acute awareness of their customers and the world they envisage for themselves. Which global trends are proving consequential for marketers? From professional service giants to challenger brands, how are CMOs collaborating in the shifting services industry? What criteria should CMOs apply when forecasting potential partnerships? How is regulation and rhetoric on privacy impacting marketers globally?
The pressure on marketing departments has never been greater.
More creative, more content, more channels, more technology, more regulatory compliance requirements, more contractors, less staff.
What are the world’s largest companies doing to deal with these issues?
What are they doing to protect their brand and creative assets while also reducing the risk of fines and bad publicity?
How can marketers assess the maturity of their marketing operations, and what can they do to take it to the next level? At this keynote presentation, Tessa Court, Cheif Executive Officer IntelligenceBank will discuss how major Australian companies are tackling this problem.
Marketers hold dominion over consumer touchpoints. Given the consumer journey now tracks deep into the heart of the corporate, CMOs are fully equipped to influence organisation-wide strategy. But this consumer- driven mandate is tied to accountability for achieving corporate growth. How much influence can CMOs be expected to wield across an organisation? How can CMOs share the ethos of marketing across the executive structure, and what are the predominant challenges to this reconfiguration? Which metrics should CMOs emphasis when proposing strategic value to the C-Suite? How are CMOs engaging the board to fully assume business leadership positions?
The case for advanced analytics is made often, but rarely overstated. The immense potential of advanced analytics to both accelerate and quantify value remains largely untapped by CMOs, an omission attributable to the sheer pace of technological advancement and compounded by budget constraints. How are CMOs leveraging advanced analytics to measure previous intangibles in marketing and demonstrate ROI? How can CMOs instigate the move to analytical decision making? Should CMOs evangelise consumer data across the business? Dealing in close-proximity with consumer data, what responsibility do marketers have to promote data integrity, particularly as the asset is ported throughout the organisation? Are CMOs embedding analytical leaders in the marketing function?
Human attention is a scarce resource. Marketers are hungering for a definitive voice, one that can be heard above the swarm of content engulfing consumers. Once elevated, marketers can begin to build a meaningful, and profitable, connection. Is it possible to sustain a narrative that creates an emotional, lasting response in today’s consumer environment? What are the latest strategies for amplifying content and generating cut-through? How can CMOs generate executive buy-in for content campaigns? Should marketers moderate their reliance on social media giants and draw consumers into their own content ecosystems? How often should marketers reassess their risk appetite?
Connection has empowered consumers – inauthenticity is easily discernible, scarcely forgotten, and rarely forgiven. Marketers must possess a deep understanding of their target audience and resonate for results. How do you gauge if your brand has consumer permission to join divisive socio-political conversations? It is impossible to mean something to everyone, so how are marketers resonating with consumers at scale? How are modern marketers reframing their approach to audience segmentation? In what ways are global brands localising their approach for greater authenticity? How can established brands shift their perception to engage new audiences?
Consumers are continuously flirting with brands across multiple devices. To remain competitive, marketers must curate personal experiences – the prompt, tailored delivery of content relevant to the customer’s interests is paramount. How are marketers consolidating consumer touchpoints to project a 360-degree view of the customer? Are the most significant obstacles to pursuing a customer centric model organisational, or technical? What metrics are marketing leaders leveraging to hone their understanding of consumers? Are marketing investments in the mobile space disproportionate to the rising prominence of the platform?
Technology is where pressure meets possibility. Revolutionary digital tools are creating new marketing opportunities, but with enduring pressure to ensure stable ROI in an increasingly competitive environment, the challenge of deciding which initiatives to pursue and which to ignore has intensified. How are marketers aligning with the business to forecast the profitability of technological investments? What technologies, with artificial intelligence at the core, are prime for experimentation in marketing? And which existing marketing methods carry the most value moving forward? How can CMOs orchestrate a strategy for technological renewal?
IntelligenceBank is the leading marketing operations and enterprise-grade digital asset management software, helping content marketers be more efficient and compliant with integrated digital asset management, audits, digital brand guidelines, workflows, dynamic forms, approvals, compliance and marketing project management.
IntelligenceBank’s marketing operations software is used by some of the world’s largest brands with 350,000+ users in 55 countries.
Criteo (NASDAQ: CRTO) is the advertising platform of choice of the open Internet, rated the #1 ad tech player by IDC in 2018. Criteo applies advanced machine learning to deliver full funnel advertising targeting 1.4Bn shoppers worldwide to achieve marketing performance for 19,000+ customers.
In APAC, Criteo has offices in Singapore, Australia, India, China, Japan and Korea.
Edge is Australia’s leading incentive technology provider. We help brands acquire, engage and retain customers through our innovative end-to-end digital solutions.
Salt & Shein recruits executives in the fields of marketing, corporate affairs and communication. Please get in touch whether you are looking to make a hire, or thinking about the next step in your career.
The Marketing Leaders Summit is unparalleled in the level of delegates and speakers it attracts. A strict screening process and strong delegate focus ensures a senior executive only event to discuss the future of brand marketing in Australia. A unique sponsor format will position you and your brand as a thought leader amongst the decision makers in brand marketing. From knowledge sharing, to brand exposure and lead generation, sponsors have an effective platform to engage this audience, before, during and after the event.
As a marketing platform to demonstrate your expertise and credibility, the Marketing Leaders Summit offers unrivalled cut through and the opportunity to grow your business amongst CMOs and senior marketing professionals.
This event was sold out in 2018.
Jack Martin – Commercial Manager
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Photography and Video:
Connect Media and Communications Group Pty Ltd may take photographs and/or video of the event you are attending and in doing so your image may be included in the photographs and videos reproduced and distributed by Connect Media and Communications Group Pty Ltd in any medium to any part of the world. By attending the event you irrevocably agree to submit your image for reproduction by Connect Media and Communications Group Pty Ltd in distributing marketing material and/or video footage of the events. Should a delegate not agree to the above image release, they must advise firstname.lastname@example.org.
A substitute delegate is welcome at any time provided the request is made in writing. A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.
Full payment is required within 7 days of registration – if payment is not received in this time and cancellation is requested more than 10 days after registration – payment is to be honoured.
What’s included in my delegate pass?
A Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to provided speaker presentations.
Is there a group booking discount?
Yes – groups of 3 people or more are entitled to a discount. Full discount information is available on our registration page. If you have any questions about how group bookings work, please contact email@example.com
Can I transfer my pass?
A delegate pass is entry for one person only, passes cannot be shared. A substitute delegate is welcome at any time prior to the event, provided the request is made in writing to firstname.lastname@example.org.
How do I receive my delegate pass?
Following the completion of your registration and payment, you will receive an email confirmation. We will contact you via email one week before the event to provide final information regarding your participation. Delegate badges and all event material will be provided upon arrival at the event – nothing will be sent in the post.
What is a Service Provider?
A Service provider refers to an individual or organisation who supplies products and/or business services to the primary audience of marketing professionals.
Service providers may only have one representative at the event. A delegate pass is entry for one person only, passes cannot be shared. All service providers who apply for a pass will be reviewed internally before a registration is completed.
Is media registration available?
No, this is a closed and confidential event. Media registrations are not available.
A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.
Will there be a delegate list available?
No, Connect Events does not provide delegate lists to attendees.