Why you should hire a 'strategic hustler', and other key #marketing advice - SmartCompany https://t.co/VSZU6oyImM(about 4 months ago)
This premium B2C Summit is launching in 2019 designed to engage & reflect the growing importance marketing & brands… https://t.co/E8xGE0nhNd(about 4 months ago)
Will the bubble burst? Influencer marketing predictions for 2019 - AdNews https://t.co/GfrnUvEWax via @po_st(about 4 months ago)
Formerly known as the Brand Forum, the Marketing Leaders Summit has adapted and grown in acknowledgment of the escalating responsibilities and increasing importance that marketing and brands play in an organisation’s strategic growth.
Seismic change is erupting across the customer landscape – B2C markets are saturated, while consumers increasingly expect corporations to reflect their own polarising socio-political allegiances. In this climate, and with dominion over consumer touchpoints, modern CMOs must exhibit an acute awareness of their customers and the world they envisage for themselves to resonate at scale. Only then can marketing professionals stake their claim on shaping organisation wide-strategy.
Celebrating its 5th Year, The Marketing Leaders Summit is the most senior gathering of CMOs and brand marketing professionals in Australia. Gathering executives from leading local and international brands, this event is the ideal platform from which to formulate strategies to successfully overcome the challenges of the future and enhance business performance today.
This event features an ambitious, case-study driven agenda with over 40 frontline perspectives from the highest levels of B2C marketing in Australia. In a closed, invitation-only format, delegates will benefit by interacting and learning directly from some of the world’s foremost companies and how they implement a leading brand experience.
• Gain first hand insights from the world’s most influential organisations.
• Be inspired by the most distinguished minds in B2C management in Australia.
• Enhance your brand impact and purpose with help from the world’s highest-performing companies.
• Formulate a compelling strategic vision to lead your business towards ongoing success.
• Explore the future of marketing and how to position your company for advantage.
• Network with a premium audience of your peers at dedicated breaks in a five- star environment.REGISTER NOW
// 12+ Keynotes
// 2 Powerful Days
// Executive Learning Agenda
// 35+ Industry Speakers
// 180+ Marketing Executives
// 5 Star Networking Environment
Vice President and Chief Marketing Officer
Aston Martin Lagonda (UK)
Mr. Simon Sproule has been Vice President and Chief Marketing Officer for Aston Martin Lagonda since November 2014. His responsibilities include global marketing and communications, brand communications, corporate social responsibility and internal communications. Simon reports to Dr.Andrew Palmer, President & Chief Executive Officer of Aston Martin Lagonda.
Prior to Aston Martin, Simon served in executive marcom positions for Tesla Motors in Palo Alto, CA and between 2004 and 2014, for Nissan Motor Company based primarily at Nissan’s global HQ in Japan. Simon’s first position was with Ford Motor Company in the UK. In 1998, he relocated to Ford’s global operations in Michigan followed in 2000, leading communications in North America for Jaguar, Aston Martin and Land Rover. In 2003 Simon joined Nissan North America as VP Communications and a year later was moved to Japan to take up the global role. In 2000, Simon was named as a Young Achiever of the Year by the Automotive Hall of Fame in Detroit, MI.
He has been named several times to the PR Week Top 40 Power List and in 2013 was given an ‘All Star Award’ for Public Relations by Automotive News. Born in Hampshire, England, he earned a degree in Geography in 1990 from the University of London.
General Manager Brand, Insights and Marketing Communications
Cathay Pacific (HK)
Edward Bell is responsible for the development of brand strategy, the development of commercial, operations and consumer insights, loyalty marketing and marketing communications for the group globally. Originally from Melbourne Australia, Mr Bell trained in psychology and later marketing. He is married with three children and happily calls Hong Kong ‘home’.
Executive Director, Marketing
Executive General Manager of Marketing and Customer Experience
National Australia Bank
Suzana is the EGM Marketing & Customer Experience at NAB. She is also a member of the Melbourne Renegades Board of Directors, a BBL cricket team. Suzana has worked in various marketing and product leadership roles at GE, Optus Telecommunications, Medical Benefits Private Health Insurance Fund and 20th Century Fox in London.
Chief Marketing Officer
Brent Smart is Chief Marketing Officer of IAG, Australia’s largest insurance company with leading brands including NRMA, CGU and SGIO. Brent leads group-wide marketing efforts, from brand strategy to creative execution. Previously Brent spent 20 years in the advertising business. He was CEO of Saatchi & Saatchi New York working on iconic American brands like Cheerios, Tide and Walmart. He spent 7 years with BBDO, leading their San Francisco office and before that Colenso BBDO which was recognised as Agency of the Decade in New Zealand.
Brent has led a body of highly awarded creative work, recognized with over 25 Cannes Lions and over 40 Effies. Originally from Melbourne which explains his love of footy, this time around Brent had to live near a beach after 6 years in New York, calling Bondi home with his wife and 3 sons who have weird accents.
The Walt Disney Company
Over fifteen years’ global experience in Marketing growing some of the most iconic brands on client and agency side in London, New York and across Australia. Worked at NIKE, DDB (advertising agency), Octagon (partnership consulting agency) and now at Walt Disney Company based in Melbourne as Marketing Director. Marketing Academy Leadership Scholarship. One of thirty selected across Europe in recognition of achievements and senior leadership skills in marketing Led Walt Disney Australia Retail Marketing team in a retail transition period Led MasterCard’s biggest ever global integrated campaign across 11 countries, managing strategic plans, 120 staff and 8 agencies. Recognised in UK Marketing Week as most effective campaign and the most talked about brand in social Planned and delivered in the UK MARS Chocolate most successful marketing campaign which delivered £1.2million incremental sales and gained 1% market share Managed NIKE Pacific’s largest brand campaign and event, You’re The Run That I Want across multi channels and retailers Worked in Africa at a home to develop and nurture children and backpacked around Europe solo for six months Described As: Catalyst of leadership and innovation to inspire others, whilst driving high performance results for brands and agencies
Chief Marketing Officer - Australia
CMO for Kraft Heinz Australia – responsible for strategy, creative and execution for all categories for Kraft Heinz in Australia. Prior to that, spent 18 years in Unilever across global, regional and country roles in both marketing and sales. Winner of Cannes Lion, Effie and D&AD awards.
Chief Marketing Officer
Director of Audiences
Australian Broadcasting Corporation
With over 20 years’ of blue chip strategy, digital & marketing experience, Leisa Bacon is passionate about ensuring audiences are at the heart of everything. Leisa has a strong track record in leading teams and developing a strong vision anchored in a deep understanding of the customer. She applies this experience to her current role as Director of Audiences for the ABC, where the team work closely with content makers to implement the ABC strategy and help audiences discover the great Australian content made by the ABC. Leisa is a brand and experience (Cx) evangelist, who prides herself on working for organisations who are leaders in their field, ensuring that they put customers at the heart of everything they do. Leisa is accustomed to working for large, complex and often global organisations at a Directors level, from P&G to the Coca-Cola Company, she has led some of Australia’s largest new product launches and marketing campaigns.
Marketing Director, ANZ
Chief Marketing Officer
The Warehouse Group
Jonathan Waecker is the Chief Marketing Officer (CMO) for The Warehouse Group. In this newly-created role he oversees all of the group’s marketing and communications activities, leading brand strategy and driving customer engagement for the group and its brands, including The Warehouse, Warehouse Stationery, Noel Leeming, Torpedo7.
Prior to joining The Warehouse Group, Jonathan was based in San Francisco as Vice President of Marketing Communications at Yahoo, the fourth largest online property in the world, reaching over one billion users every month. In that role Jonathan led the fully-integrated team responsible for delivering all marketing communications during a critical turnaround period for the company, winning numerous industry awards, while driving revenue and results for the business and brand.
Prior to Yahoo, Jonathan spent time in global marketing, brand strategy and business development roles at Zynga and The Walt Disney Company, two of the world’s most engaging and digitally innovative consumer brands.
He has been named one of Brand Innovators 40 Under 40, received an MBA in Corporate Strategy from HEC Paris, a second MBA in Global Finance from the Chinese University of Hong Kong, and graduated from San Diego State University.
Chief Marketing Officer, Asia Pacific and Global Brands
An accomplished and experienced CMO with depth in Marketing and breadth in Cross Functional Leadership across ANZ, Asia and North America. Has had successful roles in centralised/global and decentralised/local business models with a particular strength in realising the untapped potential of brands and people. Led both turnaround and acceleration strategies in multiple Food, Beverage and Personal Care categories with blue-chip companies such as Unilever, Lion, Optus, Colgate and currently Campbell Arnott’s (a division of the Campbell Soup Company).
Marketing Director, Australia and New Zealand
Tamara Howe has been Marketing Director since October 2015. Tamara joined Kellogg Australia in 2003 as a Brand Manager and then relocated to the US Morning Foods Division in Battle Creek Michigan in 2006. Upon her return to Australia in 2007, Tamara assumed the Marketing Manager role, Adult Portfolio before relocating again to HQ in Battle Creek in 2009. There, Tamara took on a role in the Global Marketing team and was later promoted to Director, Special K Franchise in 2013, leading Kellogg’s largest brand at the time for North America.
In 2014, Tamara relocated back to Australia to assume the role of leading the Innovation team before being promoted to her current position. Prior to joining Kellogg’s, Tamara spent several years working in marketing roles within (the then) Dairy Farmers Australia. Tamara completed her Bachelor degree in Commerce at the University of New South Wales, Sydney, Australia.
Head of Marketing and Insights
Julian is one of Australia’s leading sport marketers. He currently heads up Marketing at the AFL and was previously with Cricket Australia, the Gemba group and General Motors. He has been at the forefront of some of Australia’s most innovative sporting programs including the launch of the Big Bash and introduction of eight new BBL sporting teams, the introduction of the AFL’s Fan strategy, new brand positioning, Sunday Funday and Super Rounds, AFLX and managing the Toyota AFL sponsorship.
He has worked on some of the country’s most effective, award winning, sports marketing campaigns including bringing back the “I’d like to see that” campaign and the AFL’s new “Don’t believe in never” campaign. He has a Masters degree from the University of NSW and has studied entertainment, media and sport at the Harvard Business School.
Mars Wrigley Confectionery
Chief Marketing Officer &Executive General Manager Brand and Marketing
In a career spanning two decades, Mim has become recognised as one of Australia’s pre-eminent and most awarded leaders in marketing. In her role as Suncorp’s Executive General Manager Brand & Marketing, Mim leads Suncorp’s network of brands, which include AAMI, GIO, Apia, Shannons and Vero. She is also strengthening the Suncorp brand nationally and continuing to build the company’s digital marketing capabilities.
Previously General Manager for M&C Saatchi, Australia’s largest advertising agency, Mim has been globally awarded for building the brands of some of Australia’s most recognised companies including Woolworths, Lexus and Optus. In 2017 under Mim’s leadership, M&C Saatchi was named Australia’s most innovative company by the Financial Review.
Mim has a strong background in financial services, having led significant pieces of work for Commonwealth Bank, ANZ and IAG. She was pivotal in leading the strategic and creative development of the CAN brand platform. She also set the strategic and creative direction for the global ANZ brand campaign, which saw ANZ’s brand value double from $3.4 billion to $6.8 billion in just two years, rocketing it to the most valuable bank brand in Australia during that time.
Mim is known for delivering cut-through creative that delivers results. She is passionate about supporting the next generation of creative leaders and has been recognised as an industry leader for her drive to find new ways to move the industry forward, as well as being an active speaker and mentor.
Chief Citizen Experience Officer
Department of Human Services
Chief Customer Officer
Bettina joined QBE as Executive General Manager – Marketing in 2016, bringing a depth of customer-focused marketing experience from leadership positions at ANZ, TAL, BT Financial Group, St George Bank, Westpac and MLC.
In 2017 Bettina was appointed to Chief Customer Officer (CCO) to cement work undertaken to increase customer focus and spearhead an expanded customer experience capability. The role’s remit also includes leadership of the marketing, communications and digital functions of the business, taking responsibility for championing and enhancing the QBE brand and its assets.
Notably, and testament to her leadership skills and customer focus, Bettina is QBE’s first CCO. MBA qualified, Bettina holds more than 20 years’ business experience and a solid track record increasing engagement and sales through a focus on innovative strategies and data-led insights.
Head of Creative, Content and Digital Marketing
Flight Centre Travel Group
A passionate creative marketer, Luke has worked in various marketing roles across the FMCG range category including natural health, entertainment, food and now travel. Majoring in Marketing and Law, Luke has used his skills across multiple roles where he currently leads the brand strategy for one of the largest travel companies in the world, Flight Centre.
Recent work has had him launch the new brand direction and created their first ever travel series ‘The 48 Hour Destination’ on Network 10. He is currently working on his two new project, The second season of The 48 Hour Destination and a new series using SEO data and highlighting our consultants in ‘The Expert Series’.
Chief Marketing Officer
As creative as she is data-geek, Nicole is a unique marketing leader, bringing a deep passion for technology and human behaviour to every customer interaction. With nearly 25 years of marketing and advertising experience, she has led brands such as Dell, Adshel, Pandora and eharmony towards transformative growth and financial success.
Now CMO at convergent mobile and media company OVO, Nicole is combining her creativity, commercial acumen and data-driven approach to a brand at the forefront of mobile AI personalisation, entertainment and utility.
Chief Marketing Officer & Co-Founder
Vice-President, Marketing & Communications
Bridie Commerford has 21 years’ experience in Consumer Marketing and Brand Strategy in Australia, New Zealand and the UK. Prior to working with AccorHotels, Bridie was head of Brand Strategy for Naked Communications and held Marketing Management positions at Treasury Wine Estates, Foster’s, KFC UK and Unilever.
Bridie is currently Vice President Marketing and Communications at AccorHotels and is responsible for 12 brands ranging from the Luxury Sofitel to Economy ibis, and a team of Communications/PR, Social Media, Marketing and Guest Experience specialists.
Chief Marketing Officer and Marketing Advisory
Lordsmith & Co.
Mitchell has a definite point of view on the imperative for marketers to embrace accountability for revenue generation and to assert a mandate to influence the customer experience across the enterprise. As B2B and B2C converges into H2H (Human-to-Human), Mitchell says the key drivers must be personalization, ease and speed, with a focus on getting the basics right.
Mitchell is a global, commercial marketing executive with a record of delivering for Mercedes-Benz, Ansell and professional services consultancies. Prior to joining Ansell Limited, where he is their Marketing Director, Mitchell enjoyed nine years with Mercedes-Benz in global, regional and national marketing roles. He says the experience, which included four years at headquarters in the southern German city of Stuttgart, was a privilege.
However, it wasn’t all premium branding and luxury cars. As one of the few native English speakers on the German side, Mitchell witnessed and learned all about the importance of change management from the slow-motion train accident that unfolded when Board and C-level hubris inspired Mercedes-Benz’s flawed Chrysler acquisition that began in 1998 and ended in 2007.
Back in Australia, Mitchell has been recognized by CMO magazine as one of the nation’s top 50 marketers in both 2015 and 2016. And now that it has sold off its B2C condom business, Ansell is a dedicated safety company focused on the healthcare and industrial sectors. A $A 2bn global, Australian-listed enterprise, with a century-old brand heritage, Ansell manufactures approximately 80% of what it sells at factories in Malaysia, Thailand, Vietnam, Korea, Sri Lanka, Mexico and Portugal. Mitchell says the Ansell team is proud of the fact that they are not in the widget or sugar-flavored water business, that they are in the business of protecting workers.
Marketing expectations are being reset. Elevated by unprecedented data insights, challenged by saturated brand markets and compelled by polarising consumer allegiances, marketers today must exhibit an acute awareness of their customers and the world they envisage for themselves. Which global trends are proving consequential for marketers? From professional service giants to challenger brands, how are CMOs collaborating in the shifting services industry? What criteria should CMOs apply when forecasting potential partnerships? How is regulation and rhetoric on privacy impacting marketers globally?
Marketers hold dominion over consumer touchpoints. Given the consumer journey now tracks deep into the heart of the corporate, CMOs are fully equipped to influence organisation-wide strategy. But this consumer- driven mandate is tied to accountability for achieving corporate growth. How much influence can CMOs be expected to wield across an organisation? How can CMOs share the ethos of marketing across the executive structure, and what are the predominant challenges to this reconfiguration? Which metrics should CMOs emphasis when proposing strategic value to the C-Suite? How are CMOs engaging the board to fully assume business leadership positions?
Sponsored by Intelligence Bank
The case for advanced analytics is made often, but rarely overstated. The immense potential of advanced analytics to both accelerate and quantify value remains largely untapped by CMOs, an omission attributable to the sheer pace of technological advancement and compounded by budget constraints. How are CMOs leveraging advanced analytics to measure previous intangibles in marketing and demonstrate ROI? How can CMOs instigate the move to analytical decision making? Should CMOs evangelise consumer data across the business? Dealing in close-proximity with consumer data, what responsibility do marketers have to promote data integrity, particularly as the asset is ported throughout the organisation? Are CMOs embedding analytical leaders in the marketing function?
Human attention is a scarce resource. Marketers are hungering for a definitive voice, one that can be heard above the swarm of content engulfing consumers. Once elevated, marketers can begin to build a meaningful, and profitable, connection. Is it possible to sustain a narrative that creates an emotional, lasting response in today’s consumer environment? What are the latest strategies for amplifying content and generating cut-through? How can CMOs generate executive buy-in for content campaigns? Should marketers moderate their reliance on social media giants and draw consumers into their own content ecosystems? How often should marketers reassess their risk appetite?
Connection has empowered consumers – inauthenticity is easily discernible, scarcely forgotten, and rarely forgiven. Marketers must possess a deep understanding of their target audience and resonate for results. How do you gauge if your brand has consumer permission to join divisive socio-political conversations? It is impossible to mean something to everyone, so how are marketers resonating with consumers at scale? How are modern marketers reframing their approach to audience segmentation? In what ways are global brands localising their approach for greater authenticity? How can established brands shift their perception to engage new audiences?
Consumers are continuously flirting with brands across multiple devices. To remain competitive, marketers must curate personal experiences – the prompt, tailored delivery of content relevant to the customer’s interests is paramount. How are marketers consolidating consumer touchpoints to project a 360-degree view of the customer? Are the most significant obstacles to pursuing a customer centric model organisational, or technical? What metrics are marketing leaders leveraging to hone their understanding of consumers? Are marketing investments in the mobile space disproportionate to the rising prominence of the platform?
Technology is where pressure meets possibility. Revolutionary digital tools are creating new marketing opportunities, but with enduring pressure to ensure stable ROI in an increasingly competitive environment, the challenge of deciding which initiatives to pursue and which to ignore has intensified. How are marketers aligning with the business to forecast the profitability of technological investments? What technologies, with artificial intelligence at the core, are prime for experimentation in marketing? And which existing marketing methods carry the most value moving forward? How can CMOs orchestrate a strategy for technological renewal?
IntelligenceBank DAM makes it easy to centralise your marketing content and control your brand. With lightning-fast search, creative approvals, web-to-print templates and brand guidelines pages, IntelligenceBank streamlines brand management processes.
Criteo (NASDAQ: CRTO) is the advertising platform of choice of the open Internet, rated the #1 ad tech player by IDC in 2018. Criteo applies advanced machine learning to deliver full funnel advertising targeting 1.4Bn shoppers worldwide to achieve marketing performance for 19,000+ customers.
In APAC, Criteo has offices in Singapore, Australia, India, China, Japan and Korea.
Salt & Shein recruits executives in the fields of marketing, corporate affairs and communication. Please get in touch whether you are looking to make a hire, or thinking about the next step in your career.
The Marketing Leaders Summit is unparalleled in the level of delegates and speakers it attracts. A strict screening process and strong delegate focus ensures a senior executive only event to discuss the future of brand marketing in Australia. A unique sponsor format will position you and your brand as a thought leader amongst the decision makers in brand marketing. From knowledge sharing, to brand exposure and lead generation, sponsors have an effective platform to engage this audience, before, during and after the event.
As a marketing platform to demonstrate your expertise and credibility, the Marketing Leaders Summit offers unrivalled cut through and the opportunity to grow your business amongst CMOs and senior marketing professionals.
This event was sold out in 2018.
Jack Martin – Commercial Manager
Tel: 02 8004 3172
|Packages||Early Bird Price Per Delegate (ends 2 Aug)||Standard Price Per Delegate|
|Marketing Executive: 1 -2 Delegates||$1800 + GST||$2200 + GST|
|Marketing Executive: 3 - 5 Delegates||$1620 + GST||$1980 + GST|
|Marketing Executive: 6 - 9 Delegates||$1440 + GST||$1760 + GST|
|Marketing Executive: 10+ Delegates||$1260 + GST||$1540 + GST|
Please note if you are a Service Provider to marketing professionals, email email@example.com to register.
Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to speaker presentations. Please note: not all speakers choose to provide presentation papers. One delegate pass is entry for one person only, passes cannot be shared. Organiser’s reserve the right to deny entry to anyone not registered.
Payment & Discounts:
Payment of invoice is due within 7 days of registration. A 3% surcharge is payable for all credit card transactions. Only one promotional discount code can be applied per registrant. All prices quoted are inclusive of GST. Payment in full is required by the first day of the event. Please note: Registrations made within 7 days of the event can only be paid via credit card.
Connect Media and Communication Group Pty Ltd endeavors to ensure the conference programme and speaker line-up is correct at the time of the event. All advertised details are correct at time of publishing. Due to unforeseen circumstances Connect Media and Communication Group Pty Ltd reserves the right to alter the programme prior to the event without notice. We also reserve the right to cancel or postpone this event when full refunds will be issued. Connect Media and Communication Group Pty Ltd reserves the right to deny access to any individual that engages in or is alleged to engage in practices that are considered unprofessional and inappropriate for a business conference. We reserve the right to deny access to delegates that may affect the client / vendor ratio of attendance in favour of the interests of sponsors and commercial partners of the event.
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A substitute delegate is welcome at any time provided the request is made in writing. A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.
Full payment is required within 7 days of registration – if payment is not received in this time and cancellation is requested more than 10 days after registration – payment is to be honoured.
What’s included in my delegate pass?
A Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to provided speaker presentations.
Is there a group booking discount?
Yes – groups of 3 people or more are entitled to a discount. Full discount information is available on our registration page. If you have any questions about how group bookings work, please contact email@example.com
Can I transfer my pass?
A delegate pass is entry for one person only, passes cannot be shared. A substitute delegate is welcome at any time prior to the event, provided the request is made in writing to firstname.lastname@example.org
How do I receive my delegate pass?
Following the completion of your registration and payment, you will receive an email confirmation. We will contact you via email one week before the event to provide final information regarding your participation. Delegate badges and all event material will be provided upon arrival at the event – nothing will be sent in the post.
What is a Service Provider?
A Service provider refers to an individual or organisation who supplies products and/or business services to the primary audience of marketing professionals.
Service providers may only have one representative at the event. A delegate pass is entry for one person only, passes cannot be shared. All service providers who apply for a pass will be reviewed internally before a registration is completed.
Is media registration available?
No, this is a closed and confidential event. Media registrations are not available.
A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.
Will there be a delegate list available?
No, Connect Events does not provide delegate lists to attendees.