Welcome

Formerly known as the Brand Forum, the Marketing Leaders Summit has adapted and grown in acknowledgment of the escalating responsibilities and increasing importance that marketing and brands play in an organisations strategic growth. In a world of cynicism, brand and marketing leaders must do more – must be more. They must take creative risks and ignite the imagination of the end user. They must be armed with technology that, when this Summit launched five years ago, was near unimaginable. As the ‘Marketing Leaders Summit’ our journey to create a difference for marketing and brand leaders continues.

Gathering executives from the world’s leading B2C organisations, the Marketing Leaders Summit is a confidential event that extends the strategic influence of CMOs to the highest levels of executive leadership. The Summit features an ambitious, case-study driven agenda with over 40 frontline perspectives from your global peers. It is the optimal platform for unlocking the competitive edge to lead and succeed in 2019.

Why attend?

This event features an ambitious, case-study driven agenda with over 40 frontline perspectives from the highest levels of marketing and brand management in Australia. In a closed, invitation-only format, delegates will benefit by interacting and learning directly from some of the world’s foremost companies.

  • Gain first hand insights from the world’s most influential organisations
  • Be Inspired by the most distinguished minds in marketing in Australia
  • Enhance your brands impact and purpose with help from the world’s highest-performing companies
  • Formulate a compelling marketing strategy to lead your business towards ongoing success
  • Explore the future of marketing and how to position your company for advantage.
  • Network with a premium audience of your peers at dedicated breaks in a five star environment

Gain access

// 12+ keynotes
// 2 Powerful days
// Executive learning agenda
// 35+ industry speakers
// 250+ executives
// 5 Star networking environment

Keynotes


speaker
Anthony J Reeves
Global Executive Creative Director
Amazon (USA)
speaker
Leyland Maschmeyer
Chief Creative Officer
Chobani (USA)
speaker
Andy Lark
Chief Marketing Officer
Foxtel
speaker
Tamara Howe
Marketing Director, Australia and New Zealand
Kellogg Company
speaker
Julian Dunne
Head of Marketing and Insights
AFL
speaker
Bettina Pidcock
Chief Customer Officer
QBE
speaker
Joanne Woo
Vice President, Communications
GE Australia, New Zealand & PNG
speaker
David McNeil
Chief Marketing Officer, Asia Pacific and Global Brands
Campbell Arnotts
speaker
Luke Wheatley
Head of Creative
Content and Digital Marketing, Flight Centre Travel Group
speaker
Patrick McQuaid
General Manager, Customer Data & Analytics, Marketing
National Australia Bank
speaker
Erica Birchtold
Managing Director
Rebel and Infinite Retail (Super Retail Group)
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Sessions

Wednesday 20th February 2018
  • 08:30Registration, Refreshments & Networking

  • 08:50Opening Remarks from the Chairman

  • 08:55Opening Ministerial Address

  • 09:05Opening Keynote

  • 09:40Outlook Session

    New Fundamentals: Paradigmatic Change in Marketing

    Marketing expectations are being reset. Elevated by unprecedented data insights, challenged by saturated brand markets and compelled by polarising consumer allegiances, marketers today must exhibit an acute awareness of their customers and the world they envisage for themselves.  Which global trends are proving consequential for marketers? From professional service giants to challenger brands, how are CMOs collaborating in the shifting services industry? What criteria should CMOs apply when forecasting potential partnerships? How is regulation and rhetoric on privacy impacting marketers globally?

  • 10:30Morning Refreshments & Networking

  • 11:05Partner Keynote

  • 11:35Leadership Session

    Commanding Voices: Exercising Influence in the Consumer Age

    Marketers hold dominion over consumer touchpoints. Given the consumer journey now tracks deep into the heart of the corporate, CMOs are fully equipped to influence organisation-wide strategy. But this consumer-driven mandate is tied to accountability for achieving corporate growth. How much influence can CMOs be expected to wield across an organisation? How can CMOs share the ethos of marketing across the executive structure, and what are the predominant challenges to this reconfiguration? Which metrics should CMOs emphasis when proposing strategic value to the C-Suite? How are CMOs engaging the board to fully assume business leadership positions?

  • 12:25Keynote

  • 12:50Lunch & Networking

  • 13:50Keynote

  • 14:15Data and Analytics Session

    Unlocking Insight: Realising the Advantage in Analytics

    The case for advanced analytics is made often, but rarely overstated. The immense potential of advanced analytics to both accelerate and quantify value remains largely untapped by CMOs, an omission attributable to the sheer pace of technological advancement and compounded by budget constraints. How are CMOs leveraging advanced analytics to measure previous intangibles in marketing and demonstrate ROI? How can CMOs instigate the move to analytical decision making? Should CMOs evangelise consumer data across the business? Dealing in close-proximity with consumer data, what responsibility do marketers have to promote data integrity, particularly as the asset is ported throughout the organisation? Are CMOs embedding analytical leaders in the marketing function?

  • 15:05Keynote

  • 15:30Afternoon Refreshments & Networking

  • 16:00Content Session

    Earn My Attention: Marketing that Moves Consumers

    Human attention is a scarce resource. Marketers are hungering for a definitive voice, one that can be heard above the swarm of content engulfing consumers. Once elevated, marketers can begin to build a meaningful, and profitable, connection.  Is it possible to sustain a narrative that creates an emotional, lasting response in today’s consumer environment? What are the latest strategies for amplifying content and generating cut-through? How can CMOs generate executive buy-in for content campaigns? Should marketers moderate their reliance on social media giants and draw consumers into their own content ecosystems? How often should marketers reassess their risk appetite?

  • 16:50Mastermind Keynote

  • 17:25Closing Remarks from the Chairman

  • 17:30Networking Drinks Reception

  • 18:30Close of Day One

Thursday 21st February 2018
  • 08:40Registration, Refreshments & Networking

  • 09:00Opening Remarks from the Chairman

  • 09:05Global Keynote

  • 09:40Customer Session

    Targeted Authenticity: From Coveting to Respecting Audiences

    Connection has empowered consumers – inauthenticity is easily discernible, scarcely forgotten, and rarely forgiven. Marketers must possess a deep understanding of their target audience and resonate for results. How do you gauge if your brand has consumer permission to join divisive socio-political conversations? It is impossible to mean something to everyone, so how are marketers resonating with consumers at scale? How are modern marketers reframing their approach to audience segmentation? In what ways are global brands localising their approach for greater authenticity? How can established brands shift their perception to engage new audiences?

  • 10:30Morning Refreshments & Networking

  • 11:10Platinum Keynote

  • 11:35Service Delivery Session

    Delivering with Excellence: Meeting Expectations for Seamless Experiences

    Consumers are continuously flirting with brands across multiple devices. To remain competitive, marketers must curate personal experiences – the prompt, tailored delivery of content relevant to the customer’s interests is paramount. How are marketers consolidating consumer touchpoints to project a 360-degree view of the customer? Are the most significant obstacles to pursuing a customer centric model organisational, or technical? What metrics are marketing leaders leveraging to hone their understanding of consumers? Are marketing investments in the mobile space disproportionate to the rising prominence of the platform?

  • 12:25Innovation Keynote

  • 12:50Lunch & Networking

  • 13:50Trailblazer Keynote

  • 14:15Technology Session

    Returns Not Rhetoric: The Technologies Augmenting Marketing

    Technology is where pressure meets possibility. Revolutionary digital tools are creating new marketing opportunities, but with enduring pressure to ensure stable ROI in an increasingly competitive environment, the challenge of deciding which initiatives to pursue and which to ignore has intensified. How are marketers aligning with the business to forecast the profitability of technological investments? What technologies, with artificial intelligence at the core, are prime for experimentation in marketing? And which existing marketing methods carry the most value moving forward? How can CMOs orchestrate a strategy for technological renewal?

  • 15:05Closing Keynote

  • 15:45Closing Remarks from the Chairman

  • 15:50Close of Forum

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Sponsorship

Celebrating its 5th year, the Marketing Leaders Summit is unparalleled in the level of delegates and speakers it attracts.

From knowledge sharing to brand exposure and lead generation, sponsors are provided an effective platform to engage this decision making audience, before, during and after the event.

As a marketing platform to demonstrate your expertise and credibility, the Marketing Leaders Summit offers unrivalled cut through and the opportunity to grow your business amongst CMOs and senior marketing professionals.

Angel Gomez – Commercial Manager
Tel: 02 8090 4363
Email: [email protected]

Register Here


Packages Early Bird Price Per Delegate (ends 30 Nov) Standard Price Per Delegate
Marketing Executive: 1 -2 Delegates $1800 + GST $2200 plus. GST
Marketing Executive: 3 - 5 Delegates $1620 + GST $1980 plus. GST
Marketing Executive: 6 - 9 Delegates $1440 + GST $1760 plus. GST
Marketing Executive: 10+ Delegates $1260 + GST $1540 plus. GST

Please note if you are a Service Provider to marketing professionals, email [email protected] to register.

Need to convince the boss? Download the Approval Form
  • Terms & Conditions

    Connect Events is part of Connect Media Group Pty Ltd

    Delegate Package:

    Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to speaker presentations. Please note: not all speakers choose to provide presentation papers. One delegate pass is entry for one person only, passes cannot be shared. Organiser’s reserve the right to deny entry to anyone not registered.

    Payment & Discounts:

    All prices quoted are in AUD. Payment of invoice is due within 7 days of registration. A 3% surcharge is payable for all credit card transactions. Only one promotional discount code can be applied per registrant. Group discounts will only be applied on the original order – added delegates will not receive a discount once registration in processed. Payment in full is required by the first day of the event. Please note: Registrations made within 7 days of the event can only be paid via credit card.

    Organiser’s Rights:

    Connect Media Group endeavours to ensure the conference programme and speaker line-up is correct at the time of the event. All advertised details are correct at time of publishing. Due to unforeseen circumstances Connect Media Group reserves the right to alter the programme prior to the event without notice. We also reserve the right to cancel or postpone this event when full refunds will be issued. Connect Media Group reserves the right to deny access to any individual that engages in or is alleged to engage in practices that are considered unprofessional and inappropriate for a business conference. We reserve the right to deny access to delegates that may affect the client / vendor ratio of attendance in favour of the interests of sponsors and commercial partners of the event.

    Photography and Video

    Connect Media Group may take photographs and/or video of the event you are attending and in doing so your image may be included in the photographs and videos reproduced and distributed by Connect Media Group in any medium to any part of the world.  By attending the event you irrevocably agree to submit your image for reproduction by Connect Media Group in distributing marketing material and/or video footage of the events. Should a delegate not agree to the above image release, they must advise [email protected]

    Cancellation Policy:
    A substitute delegate is welcome at any time provided the request is made in writing. A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.

    Full payment is required within 7 days of registration – if payment is not received in this time and cancellation is requested more than 10 days after registration – payment is to be honoured.

    Privacy Disclosure:

    We take your privacy seriously. Information collected on this registration will be held in the strictest of confidence on a secure database. This information may be used in order to contact you regarding future events, product development and services offered. If you do not wish to be contacted please email [email protected] To view our full privacy policy please visit: http://www.connectmediagroup.com.au/privacy-policy/

  • FAQ

    What’s included in my delegate pass?
    A Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to provided speaker presentations.

    Is there a group booking discount?
    Yes – groups of 3 people or more are entitled to a discount. Full discount information is available on our registration page.  If you have any questions about how group bookings work, please contact [email protected]

    Can I transfer my pass?
    A delegate pass is entry for one person only, passes cannot be shared. A substitute delegate is welcome at any time prior to the event, provided the request is made in writing to [email protected]

    How do I receive my delegate pass?
    Following the completion of your registration and payment, you will receive an email confirmation. We will contact you via email one week before the event to provide final information regarding your participation. Delegate badges and all event material will be provided upon arrival at the event – nothing will be sent in the post.

    What is a Service Provider?

    A Service provider refers to an individual or organisation who supplies products and/or business services to the primary audience of marketing professionals.

    Service providers may only have one representative at the event. A delegate pass is entry for one person only, passes cannot be shared. All service providers who apply for a pass will be reviewed internally before a registration is completed.

    Is media registration available?
    No, this is a closed and confidential event. Media registrations are not available.

    Cancellation Policy
    A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.

    Will there be a delegate list available?
    No, Connect Events does not provide delegate lists to attendees.