Welcome

Firmly established as the singular agenda-setting event for Australia’s B2C Marketing community, the Marketing Leaders Summit is returning in 2020 with a refreshed format to guide you through the year ahead.

This year, over 250 of your industry peers and an unrivalled selection of C-Suite speakers from all sectors of the national economy will converge in Melbourne in October for two powerful days of case-based exploration.

Together, we will interrogate the forces affecting the B2C marketing landscape, equipping you to refuel your omnichannel engine and advance business outcomes.

Why attend?

  • For five years we have secured the involvement of the highest calibre speakers from Australia and around the world. We have tools that make audience engagement seamless so you can ask the questions that matter.
  • Every session is independently moderated to facilitate candid discussion and debate.
  • Your experience is at the heart of the Forum. Our audience is screened for seniority, so you’ll be networking in a five-star environment with the minds shaping business.
  • We respect the seniority of our delegates by diving deeper into technical subject matter with a business-driven, outcomes focussed agenda.
REGISTER NOW

Gain access

// 12+ Keynotes
// 2 Powerful Days
// Executive Learning Agenda
// 35+ Industry Speakers
// 250+ Executives
// 5 Star Networking Environment

Speakers


speaker
Sir Martin Sorrell
Executive Chairman
S4 Capital (UK)
speaker
Kasumi Mihori
Senior Vice President Brand Creative
Sony Pictures Entertainment (USA)
speaker
Ryan Reynolds
Global Social and Content Marketing Lead
Uber (USA)
speaker
Jessie Macneil-Brown
Campaigns Unit Manager
IKEA (UK)
Fmr Head of Global Activism
The Body Shop (UK)
speaker
Hamish Goulding
Head of Global Brand Strategy & Creative
HSBC Holdings (UK)
speaker
Chris Garlick
Chief Executive Officer
Starbucks Australia
speaker
Peter Sloterdyk
Chief Marketing Officer
Koala
speaker
Charlotte Valente
Chief Marketing Officer
Seven West Media
speaker
Mathew Hayward
Chief Marketing Officer
R.M. Williams
speaker
Mim Haysom
Executive General Manager, Brand and Marketin
Suncorp
speaker
Laura Halbert
Head of Strategy & Marketing
ANZ
speaker
Jacinta Whitehead
Director of Marketing
Mattel
speaker
Kate Hatton
Global Digital Marketing Manager
Cotton On Group
speaker
Jenny Melhuish
Head of Brand and Advertising
Westpac
speaker
Jee Moon
Vice President Marketing
American Expresss
speaker
Eva Ross
Chief Marketing Officer
Sendle
speaker
Nicole Stanners
Marketing Director
Campari Australia
speaker
Gemma Hunter
General Manager, Marketing
Myer
speaker
Brent Hill
Executive Director of Marketing
South Australian Tourism Commission
speaker
Roger Slater
Regional Head Segments and Digital
Citi Bank APAC
speaker
Lisa Saunders
Marketing Director
Asahi Beverages
speaker
Ant Dureau
Chief Client Officer
AMP
speaker
Alexander Legaree
Digital Strategy Manager
Coca-Cola Amatil
speaker
Fiona Le Brocq
General Manager of Marketing
Medibank
speaker
Phil Oneile
Chief Marketing Officer
Village Roadshow
speaker
Chris Taylor
Chief Marketing Officer
The Heart Foundation
speaker
Natalie Feehan
General Manager, Customer Success
MYOB
speaker
Gareth Tomlin
General Manager, Data, Insights and Analytics
Network Ten
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Sessions

Tuesday 27th October 2020
  • 08:25Registration, Refreshments & Networking

  • 08:55Opening Remarks from the Chair

  • 09:00Opening Keynote

    Kasumi Mihori
    Senior Vice President Brand Creative
    Sony Pictures Entertainment (USA)
  • 09:25Outlook Session

    New Horizons: Mapping the Consumer Landscape

    This Session serves as a foundation for the Summit by contextualising the global forces informing modern approaches to B2C marketing. The pertinent question on the mind of marketers is whether behavioural shifts triggered by abrupt social and economic upheaval will revert to ‘normalcy’ or become permanently entrenched as the operating environment corrects. Together, we will interrogate the macro-economic and social trends affecting consumer spending behaviour and sentiment, observing consequential developments in the competitive and regulatory landscape as we build a roadmap for the next normal.

    Alexander Legaree
    Digital Strategy Manager
    Coca-Cola Amatil
    Lisa Saunders
    Marketing Director
    Asahi Beverages
    Jenny Melhuish
    Head of Brand and Advertising
    Westpac
    Mim Haysom
    Executive General Manager, Brand and Marketin
    Suncorp
  • 10:15National Keynote

    Compelling Brand Narratives: Building Identities Beyond The Product
    Mathew Hayward
    Chief Marketing Officer
    R.M. Williams
  • 10:40Morning Refreshments & Networking

  • 11:10Platinum Keynote

    The Evolution of Marketing Operations

    The pressure on marketing departments has never been greater. More creative, more content, more channels, more technology, more regulatory compliance requirements, more contractors, less staff. What are the world’s largest companies doing to deal with these issues? What are they doing to protect their brand and creative assets while also reducing the risk of fines and bad publicity? How can marketers assess the maturity of their marketing operations, and what can they do to take it to the next level? At this keynote presentation, Tessa Court, Chief Executive Officer IntelligenceBank will discuss how major Australian companies are tackling this problem.

  • 11:40Leadership Session

    From Response to Recovery: Accelerating Business Resilience

    CMOs are facing relentless pressure to create and sustain value, but this pressure is accompanied by new opportunities to display resilience and leadership. This Session considers how CMOs – as both brand custodians and business leaders – are balancing adaptability and continuity to identify, prioritise and pursuit opportunities while shrouded in the fog of crisis. Together, we will delve into the strategies and structures that CMOs can drive to elevate responsiveness across the business.

    Jacinta Whitehead
    Director of Marketing
    Mattel
    Jee Moon
    Vice President Marketing
    American Expresss
  • 12:30Local Keynote

    Peter Sloterdyk
    Chief Marketing Officer
    Koala
  • 12:55Lunch & Networking sponsored by Salt & Shein

  • 14:05Customer Session

    Tracing Consumer Movement: The Analytics of Engagement

    As the behaviours that define customer experience shift, the value of dynamic consumer insights cannot be overstated. This Session addresses how CMOs can map the contours of consumer behaviour to define a new strategic approach. We will consider the entirety of the customer journey through an analytical lens, from consolidating consumer touchpoints and creating new frameworks for behavioural changes and segmentation, through to evangelising data assets and learned analytical methodologies.

    Laura Halbert
    Head of Strategy & Marketing
    ANZ
    Gareth Tomlin
    General Manager, Data, Insights and Analytics
    Network Ten
    Natalie Feehan
    General Manager, Customer Success
    MYOB
  • 15:00Mastermind Keynote

    The Consequences of Change
    Sir Martin Sorrell
    Executive Chairman
    S4 Capital (UK)
  • 15:30Afternoon Refreshments & Networking

  • 16:00Content Session

    Listen to Be Heard: Resonating with Consumers

    Consumers are flooding en-masse towards digital ecosystems. To convert temporary visitors into permanent brand residents, CMOs must establish authentic connections with consumers in these saturated online environments. This Session considers how brands can forge meaningful consumer connections, from strengthening value-focussed messaging, reinforcing trust, and demonstrating empathy, through to aggressive marketing strategies and increasing risk appetite in the quest for cut-through.

    Phil Oneile
    Chief Marketing Officer
    Village Roadshow
    Nicole Stanners
    Marketing Director
    Campari Australia
    Fiona Le Brocq
    General Manager of Marketing
    Medibank
  • 16:50Visionary Keynote

    Global Brands in Local Markets for Individual Customers
    Hamish Goulding
    Head of Global Brand Strategy & Creative
    HSBC Holdings (UK)
  • 17:25Closing Remarks from the Chair

  • 17:30Networking Drinks Reception

  • 18:30Close of Day One

Wednesday 28th October 2020
  • 08:40Registration, Refreshments & Networking

  • 09:05Opening Remarks from the Chair

  • 09:10Visionary Keynote

    The future of brand activism
    Jessie Macneil-Brown
    Campaigns Unit Manager
    IKEA (UK) Fmr Head of Global Activism
    The Body Shop (UK)
  • 09:40Purpose Session

    Fostering Engagement, Avoiding Enragement: Social Advocacy in the Reputation Age

    Just as brands have sought to humanise themselves to forge a unique identity in the minds of consumers, so too have they adopted ethical positions on contemporary social and environmental issues – but inauthenticity is easily discernible, scarcely forgotten, and rarely forgiven. This session is primarily concerned with brand advocacy; key talking points of discussion include building trust and credibility; partnerships and community engagement; generational dispositions; and navigating the often-murky ethical environment of consumers united by a product, not a shared moral compass.

    Ant Dureau
    Chief Client Officer
    AMP
    Gemma Hunter
    General Manager, Marketing
    Myer
    Brent Hill
    Executive Director of Marketing
    South Australian Tourism Commission
  • 10:30Morning Refreshments & Networking

  • 11:00Channels Session

    Positioning and Presence: Engaging on the Consumer’s Terms

    The boundaries between brands and consumers are collapsing. It is no longer enough for brands to have curated independent digital ecosystems, to expect consumers to find them. The customer journey from discovery to conversion has been condensed into sharp, one-click moments of instinct and influence on social platforms, and brands must be tactically present in these instances. This Session confronts the complexity of delivering content across multiple platforms in a congested digital landscape, from curating and co-ordinating multi-channel campaigns to commerce integration and new perspectives on traditional forms of digital and physical media.

    Charlotte Valente
    Chief Marketing Officer
    Seven West Media
  • 11:50Local Keynote

    Chris Garlick
    Chief Executive Officer
    Starbucks Australia
  • 12:25Lunch & Networking

  • 13:25Technology Session

    Tomorrow, Today: Summoning the Future of Marketing

    Many brands have demonstrated resilience by adapting to the current state of digital-dependency. But businesses with real foresight are looking beyond remediating short-term shocks, converting responsive mobilisation into lasting transformation that secures permanent value. This session is concerned with the willingness of brands to invest in their customers in the digital and physical world. We will consider how marketers are orchestrating a strategy for technological renewal, unpack transformation at scale, and unveil the technologies prime for experimentation and adoption in CX.

    Kate Hatton
    Global Digital Marketing Manager
    Cotton On Group
    Roger Slater
    Regional Head Segments and Digital
    Citi Bank APAC
    Chris Taylor
    Chief Marketing Officer
    The Heart Foundation
    Eva Ross
    Chief Marketing Officer
    Sendle
  • 14:15Keynote Interview

  • 14:45Closing Remarks from the Chair

  • 14:50Close of Forum

REGISTER NOW
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Sponsorship

www.intelligencebank.com

IntelligenceBank is the leading marketing operations and enterprise-grade digital asset management software, helping content marketers be more efficient and compliant with integrated digital asset management, audits, digital brand guidelines, workflows, dynamic forms, approvals, compliance and marketing project management.
IntelligenceBank’s marketing operations software is used by some of the world’s largest brands with 350,000+ users in 55 countries.

www.criteo.com

Criteo (NASDAQ: CRTO) is the advertising platform of choice of the open Internet, rated the #1 ad tech player by IDC in 2018. Criteo applies advanced machine learning to deliver  full funnel advertising targeting 1.4Bn shoppers worldwide to achieve marketing performance for 19,000+ customers.

In APAC, Criteo has offices in Singapore, Australia, India, China, Japan and Korea.

www.edgepri.com

Edge is Australia’s leading incentive technology provider. We help brands acquire, engage and retain customers through our innovative end-to-end digital solutions.

www.socialbakers.com

Socialbakers is the leading social media marketing solutions provider. Leveraging the largest social media data-set in the industry and machine learning, we help brands work smarter by ensuring their investment in social media is delivering measurable business outcomes.

www.domo.com

Domo is the only cloud-native platform built from the ground up to empower people and teams with data—helping you unlock the full value of your digital systems whilst unifying every component of your business and deliver it all, right on your phone.

www.mediasmith.com.au

Mediasmith is a specialist media planning and buying agency with global experience. Founded in 2004 and with offices in Sydney & London, we have successfully worked with some of the world’s most prestigious brands, institutions & media suppliers.

www.saltshein.com.au

Salt & Shein recruits executives in the fields of marketing, corporate affairs and communication. Please get in touch whether you are looking to make a hire, or thinking about the next step in your career.

www.ami.org.au

The Australian Marketing Institute is the credible professional association for marketers in Australia. Our purpose is to provide cutting-edge marketing theory and practice to fuel progress in the careers of professional marketers. We deliver this through accreditation of tertiary courses, training programs and events. We celebrate marketing excellence through our Awards program.

Celebrating its 6th year, the Marketing Leaders Summit is unparalleled in the level of delegates and speakers it attracts.

The Summit is driven by an ambitious business agenda, and our audience is screened for seniority to ensure you are networking with the minds shaping business. Our limited keynote and moderated panel speaking opportunities will effectively embed you in this top-end business community. Digital and physical brand activations, as well as consultations in dedicated activation spaces further enable you to engage with this decision-making audience.

As a marketing platform to demonstrate expertise, credibility and grow your business with marketing executives, the Marketing Leaders Summit offers unrivalled cut-through.

This event was sold out in 2019

Jack Martin – Commercial Manager

Tel: 02 8004 3172

Email: jackm@connectmedia.com

Venue

 

Pullman Melbourne on the Park
192 Wellington Parade,
Melbourne VIC 3000, Australia.

Click here for more venue details

 

Flights

 

Official Airline Partner

 

Qantas is delighted to be the exclusive airline partner for the 2020 Marketing Leaders Summit, being held on the 27 & 28 October.

Qantas is offering registered delegates and travel partner’s special discounted airfares which are easily booked online via the dedicated booking portal below.

When booking, use the allocated code MLS20 to access these airfares. Please note: multiple stopover flights are excluded from this offer.

Qantas is Australia’s largest domestic and international airline and is widely regarded as the world’s leading long distance airline.

With a reputation for excellence in safety, operational reliability, and world-class customer service; Qantas offers a truly global network proposition for delegates travelling to Melbourne, Australia for the Marketing Leaders Summit in 2020.

BOOK NOW

ACCOMMODATION

Discounted Accommodation is available at Pullman Melbourne on the Park.

To receive a discounted flat rate of $235/night, contact Pullman via +61 (3) 9419 2000 or via email at H9875@accor.com and quote 154951.

Register Here


Packages and Discounts Launch Registration
(until 29/05/2020)
Early Bird Registration
(until 31/08/2020)
Standard Registration
(from 31/08/2020)
1 Delegate $1,395 + GST $1,695 + GST $1,995 + GST
4 Delegates (includes 1 FREE) $4,185 + GST‬ $5,085 + GST $5,985 + GST
8 Delegates (includes 2 FREE) $8,370 + GST $10,170 + GST $11,970 + GST
12 Delegates (includes 3 FREE) $12,555 + GST $15,255 + GST $17,955 + GST

Please note if you are a Service Provider to marketing professionals, email jackm@connectmedia.com to discuss your involvement at the Summit.

  • Terms & Conditions

    Delegate Package:

    Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to speaker presentations. Please note: not all speakers choose to provide presentation papers. One delegate pass is entry for one person only, passes cannot be shared. Organiser’s reserve the right to deny entry to anyone not registered.

    Payment & Discounts:

    Payment of invoice is due within 7 days of registration. A 3% surcharge is payable for all credit card transactions. Only one promotional discount code can be applied per registrant. All prices quoted are inclusive of GST. Payment in full is required by the first day of the event. Please note: Registrations made within 7 days of the event can only be paid via credit card.

    Organiser’s Rights:

    Connect Media and Communications Group Pty Ltd endeavors to ensure the conference programme and speaker line-up is correct at the time of the event. All advertised details are correct at time of publishing. Due to unforeseen circumstances Connect Media and Communications Group Pty Ltd reserves the right to alter the programme prior to the event without notice. We also reserve the right to cancel or postpone the event. Where Connect Media is unable to run the event in the next 12 months (from the date of the event), you will be entitled to a full refund. In the unlikely event that it is cancelled or postponed, no compensation will be provided for cancelled/amended travel arrangements. Connect Media and Communications Group Pty Ltd reserves the right to deny access to any individual that engages in or is alleged to engage in practices that are considered unprofessional and inappropriate for a business conference. We reserve the right to deny access to delegates that may affect the client / vendor ratio of attendance in favour of the interests of sponsors and commercial partners of the event.

    Photography and Video:

    Connect Media and Communications Group Pty Ltd may take photographs and/or video of the event you are attending and in doing so your image may be included in the photographs and videos reproduced and distributed by Connect Media and Communications Group Pty Ltd in any medium to any part of the world. By attending the event you irrevocably agree to submit your image for reproduction by Connect Media and Communications Group Pty Ltd in distributing marketing material and/or video footage of the events. Should a delegate not agree to the above image release, they must advise team@connectmedia.com.

    Cancellation Policy:

    A substitute delegate is welcome at any time provided the request is made in writing. A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.

    Full payment is required within 7 days of registration – if payment is not received in this time and cancellation is requested more than 10 days after registration – payment is to be honoured.

    Privacy Disclosure:

    We take your privacy seriously. Information collected on this registration will be held in the strictest of confidence on a secure database. This information may be used in order to contact you regarding future events, product development and services offered. If you do not wish to be contacted please email team@connectmedia.com. To view our full privacy policy please visit: https://connectmedia.com/privacy-policy/.

  • FAQ

    What’s included in my delegate pass?
    A Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to provided speaker presentations.

    Is there a group booking discount?
    Yes – groups of 3 people or more are entitled to a discount. Full discount information is available on our registration page.  If you have any questions about how group bookings work, please contact team@connectmedia.com

    Can I transfer my pass?
    A delegate pass is entry for one person only, passes cannot be shared. A substitute delegate is welcome at any time prior to the event, provided the request is made in writing to team@connectmedia.com.

    How do I receive my delegate pass?
    Following the completion of your registration and payment, you will receive an email confirmation. We will contact you via email one week before the event to provide final information regarding your participation. Delegate badges and all event material will be provided upon arrival at the event – nothing will be sent in the post.

    What is a Service Provider?

    A Service provider refers to an individual or organisation who supplies products and/or business services to the primary audience of marketing professionals.

    Service providers may only have one representative at the event. A delegate pass is entry for one person only, passes cannot be shared. All service providers who apply for a pass will be reviewed internally before a registration is completed.

    Is media registration available?
    No, this is a closed and confidential event. Media registrations are not available.

    Cancellation Policy
    A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.

    Will there be a delegate list available?
    No, Connect Events does not provide delegate lists to attendees.