subverting or dismantling formerly sacred brand codes is swiftly becoming a fast-track to modernity https://t.co/mlhppgjM10(about 1 month ago)
How CMOs Could Become More Focused via @forbes https://t.co/YcnnvWNH0J(about 2 months ago)
Formerly known as the Brand Forum, the Marketing Leaders Summit has adapted and grown in acknowledgment of the escalating responsibilities and increasing importance that marketing and brands play in an organisations strategic growth. In a world of cynicism, brand and marketing leaders must do more – must be more. They must take creative risks and ignite the imagination of the end user. They must be armed with technology that, when this Summit launched five years ago, was near unimaginable. As the ‘Marketing Leaders Summit’ our journey to create a difference for marketing and brand leaders continues.
Gathering executives from the world’s leading B2C organisations, the Marketing Leaders Summit is a confidential event that extends the strategic influence of CMOs to the highest levels of executive leadership. The Summit features an ambitious, case-study driven agenda with over 40 frontline perspectives from your global peers. It is the optimal platform for unlocking the competitive edge to lead and succeed in 2019.
This event features an ambitious, case-study driven agenda with over 40 frontline perspectives from the highest levels of marketing and brand management in Australia. In a closed, invitation-only format, delegates will benefit by interacting and learning directly from some of the world’s foremost companies.
// 12+ keynotes
// 2 Powerful days
// Executive learning agenda
// 35+ industry speakers
// 250+ executives
// 5 Star networking environment
Anthony J Reeves|
Global Executive Creative Director
Anthony Reeves is a Global Executive Creative Director. He is responsible for working with brands to build innovative and emotional connections and experiences with customers tied to their products and services. Reeves joined Amazon in August 2016 from Publicis Groupe. He was the Chief Creative Officer of Moxie, where his responsibilities included creative leadership of the company’s eight global offices, and improving creative and strategic quality. While there he built the Future Experiences lab, the social production hub, Unit3C, keynoted at Cannes and won many international awards. Prior to Publicis Groupe he was the Executive Creative Director of FCB West. He is also the Founder of ReevesJones, a multi-city consultancy that helps multinational companies transform digitally. Reeves is involved in the 3% Conference, the See It Be It movement and regular judge at creative award shows. He is Australian born and now lives in Seattle with his wife, Joni, and daughter, Eleanor (4).
Chief Creative Officer
Leland is the Chief Creative Officer of Chobani. In 2017, Fast Company ranked Chobani as the 9th most innovative company in the world. Fortune selected it as a “Brand that Matters.” Fortune selected it to its “Brands Changing the World” list. Adweek recognized Leland as a “Young Influential;” Campaign Magazine honored him as a “Global 30 Under 30;” and Graphic Design USA selected him to its “People to Watch” list. In 2016, Forbes named COLLINS — the design consultancy Leland co-founded and ran as CCO — as an agency defining the future of brand building. That same year, Fast Company chose his team’s global redesign of Instagram as the year’s best. The previous year, Fast Company, Wired, and Design Week also named his global redesign of Spotify as the year’s best. In 2015, Forbes praised his team’s music video for Azealia Banks as “the future of music videos.” His work has earned honors from Cannes, One Show, Fast Company, AICP, Effies, Type Directors Club, 4As, FPO, Graphis, Communication Arts, among others. It is also included in the MoMA’s permanent archives. A sought-out speaker, Leland frequently speaks across the globe: Mexico’s Ministry of Economics, SXSW, Yale School of Architecture, Princeton, IBM, Mattel, the Museum of Art & Design, HOW-Dieline, Design Management Institute, 4As, RGD, AIGA, and the New Zealand CEO Summit, among others. He has chaired and sat on juries for AICP Next Awards, Dieline, Jay Chiat Awards, EFFIEs, ADDY Awards, and the Print Design annual. A faculty member of the School of Visual Arts MFA program, Leland teaches “Systems Design” and “Designer as Entrepreneur.”
Chief Marketing Officer
Andy Lark is a globally recognised marketer, business leader and Amazon bestselling author. He built one of the most successful SaaS start-ups into a global software powerhouse; launched apps used by millions every day; lead the transformation of Australia’s most vibrant financial services brand; and, built one of the largest eCommerce sites in the world. As an executive, entrepreneur and venture capitalist he has raised and deployed billions of dollars to realize the potential of innovation. Regarded as one of the world’s leading thinkers on marketing and business disruption, he currently works as chief marketing officer of Foxtel, Australia’s leading entertainment brand. Most recently he was the chief business officer for global accounting software company Xero – named by Forbes as the world’s most innovative company. He previously held senior positions at Commonwealth Bank of Australia, Dell, LogLogic, Sun Microsystems, Nortel Networks and Fleishman-Hillard. He is a non-executive director of Mercury Energy and SLI Systems. Andy is also chair of Group Lark – a global consultancy driving brand and digital transformations for the world’s leading countries and enterprises. He is a non-executive director of Mercury Energy and SLI Systems. Andy, a Kiwi, is a passionate supporter of NZ and Australian entrepreneurs and he has won over 100 awards for work in building brands and creating online capabilities. His work was recognized with the NZ Government’s prestigious World Class New Zealander Award and the Flying Kiwi Award for outstanding contribution to the NZ technology industry.
Marketing Director, Australia and New Zealand
Tamara Howe has been Marketing Director since October 2015. Tamara joined Kellogg Australia in 2003 as a Brand Manager and then relocated to the US Morning Foods Division in Battle Creek Michigan in 2006. Upon her return to Australia in 2007, Tamara assumed the Marketing Manager role, Adult Portfolio before relocating again to HQ in Battle Creek in 2009. There, Tamara took on a role in the Global Marketing team and was later promoted to Director, Special K Franchise in 2013, leading Kellogg’s largest brand at the time for North America. In 2014, Tamara relocated back to Australia to assume the role of leading the Innovation team before being promoted to her current position. Prior to joining Kellogg’s, Tamara spent several years working in marketing roles within (the then) Dairy Farmers Australia. Tamara completed her Bachelor degree in Commerce at the University of New South Wales, Sydney, Australia.
Head of Marketing and Insights
Julian is one of Australia’s leading sport marketers, he currently heads up Marketing at the AFL and was previously with Cricket Australia, the Gemba group and General Motors. He has been at the forefront of some of Australia’s most innovative sporting programs including the launch of the Big Bash and introduction of eight new BBL sporting teams. The introduction of the AFL’s Fan strategy, new brand positioning, Sunday Funday and Super Rounds, AFLX and managing the Toyota AFL sponsorship. He has worked on some of the country’s most effective, award winning, sports marketing campaigns including bringing back the “I’d like to see that” campaign and the AFL’s new “Don’t believe in never” campaign. He has a Masters degree from the University of NSW and has studied entertainment, media and sport at Harvard Business School.
Chief Customer Officer
Bettina joined QBE as Executive General Manager – Marketing in 2016, bringing a depth of customer-focused marketing experience from leadership positions at ANZ, TAL, BT Financial Group, St George Bank, Westpac and MLC. In 2017 Bettina was appointed to Chief Customer Officer (CCO) to cement work undertaken to increase customer focus and spearhead an expanded customer experience capability. The role’s remit also includes leadership of the marketing, communications and digital functions of the business, taking responsibility for championing and enhancing the QBE brand and its assets. Notably, and testament to her leadership skills and customer focus, Bettina is QBE’s first CCO. MBA qualified, Bettina holds more than 20 years’ business experience and a solid track record increasing engagement and sales through a focus on innovative strategies and data-led insights.
Vice President, Communications
GE Australia, New Zealand & PNG
Joanne is the VP, Communications for GE in Australia, New Zealand & PNG where she is responsible for driving the GE brand and reputation across its suite of businesses including Aviation, Power, Digital, Oil & Gas, Healthcare and Transportation.
She leads a team of communicators to tell powerful stories of transformation, innovation and technology, overseeing the multi-channel strategy across brand, PR, digital, thought leadership and culture communications.
Joanne is the trusted advisor to the CEO and executive team on all matters related to reputation, communication and issues management.
In 2016, Joanne was selected along with ten others globally to sit on the GE Global New Directions team to provide direct counsel to the then Vice Chairman, John Rice, on the transformation of the company.
Joanne is also the co-curator and speaker coach for TEDxMelbourne.
Prior to joining GE, Joanne held senior leadership positions across other leading multinational companies in Australia.
The GE brand is ranked as the 11th best brand in the world, valued at $44.2 billion (Interbrand, 2017).
Connect with Joanne on LinkedIn and Twitter @joanne_woo. Stay ahead in all things tech with news, opinion and insight at www.gereports.com.au
Chief Marketing Officer, Asia Pacific and Global Brands
Accomplished and experienced CMO with depth in Marketing and breadth in Cross Functional Leadership across ANZ, Asia and North America. Successful roles in centralised/global and decentralised/local business models with a particular strength in realising the untapped potential of brands and people. Led both turnaround and acceleration strategies in multiple Food, Beverage and Personal Care categories with blue-chip companies such as Unilever, Lion, Optus, Colgate and currently Campbell Arnott’s (a division of the Campbell Soup Company)
Head of Creative
Content and Digital Marketing, Flight Centre Travel Group
A passionate creative marketer, Luke has worked in various marketing roles across the FMCG range category including natural health, entertainment, food and now travel. Majoring in Marketing and Law, Luke has used his skills across multiple roles where he currently leads the brand strategy for one of the largest travel companies in the world, Flight Centre. Recent work has had him launch the new brand direction and created their first ever travel series ‘The 48 Hour Destination’ on network 10. He is currently working on his two new project, The second season of The 48 Hour Destination and a new series using SEO data and highlighting our consultants in ‘The Expert Series’.
General Manager, Customer Data & Analytics, Marketing
National Australia Bank
Patrick is a Computer Engineer by education but has spent most of his career attempting to distance himself from being a Technology person. The success of this has been debatable given he spent 11 years as a consultant running transformation programs with a heavy Technology focus before joining NAB’s Technology team in 2008. Since joining NAB, Patrick has performed roles in Technology, Transformation and Digital Strategy before starting with Marketing in 2014 as the GM responsible for NPS, Customer Insights & Customer Strategy. He has been in the role of GM Customer Data and Analytics since 2016 and is passionate about analytics being the critical piece to better understand customers and deliver a better customer experience.
Rebel and Infinite Retail (Super Retail Group)
Marketing expectations are being reset. Elevated by unprecedented data insights, challenged by saturated brand markets and compelled by polarising consumer allegiances, marketers today must exhibit an acute awareness of their customers and the world they envisage for themselves. Which global trends are proving consequential for marketers? From professional service giants to challenger brands, how are CMOs collaborating in the shifting services industry? What criteria should CMOs apply when forecasting potential partnerships? How is regulation and rhetoric on privacy impacting marketers globally?
Marketers hold dominion over consumer touchpoints. Given the consumer journey now tracks deep into the heart of the corporate, CMOs are fully equipped to influence organisation-wide strategy. But this consumer-driven mandate is tied to accountability for achieving corporate growth. How much influence can CMOs be expected to wield across an organisation? How can CMOs share the ethos of marketing across the executive structure, and what are the predominant challenges to this reconfiguration? Which metrics should CMOs emphasis when proposing strategic value to the C-Suite? How are CMOs engaging the board to fully assume business leadership positions?
The case for advanced analytics is made often, but rarely overstated. The immense potential of advanced analytics to both accelerate and quantify value remains largely untapped by CMOs, an omission attributable to the sheer pace of technological advancement and compounded by budget constraints. How are CMOs leveraging advanced analytics to measure previous intangibles in marketing and demonstrate ROI? How can CMOs instigate the move to analytical decision making? Should CMOs evangelise consumer data across the business? Dealing in close-proximity with consumer data, what responsibility do marketers have to promote data integrity, particularly as the asset is ported throughout the organisation? Are CMOs embedding analytical leaders in the marketing function?
Human attention is a scarce resource. Marketers are hungering for a definitive voice, one that can be heard above the swarm of content engulfing consumers. Once elevated, marketers can begin to build a meaningful, and profitable, connection. Is it possible to sustain a narrative that creates an emotional, lasting response in today’s consumer environment? What are the latest strategies for amplifying content and generating cut-through? How can CMOs generate executive buy-in for content campaigns? Should marketers moderate their reliance on social media giants and draw consumers into their own content ecosystems? How often should marketers reassess their risk appetite?
Connection has empowered consumers – inauthenticity is easily discernible, scarcely forgotten, and rarely forgiven. Marketers must possess a deep understanding of their target audience and resonate for results. How do you gauge if your brand has consumer permission to join divisive socio-political conversations? It is impossible to mean something to everyone, so how are marketers resonating with consumers at scale? How are modern marketers reframing their approach to audience segmentation? In what ways are global brands localising their approach for greater authenticity? How can established brands shift their perception to engage new audiences?
Consumers are continuously flirting with brands across multiple devices. To remain competitive, marketers must curate personal experiences – the prompt, tailored delivery of content relevant to the customer’s interests is paramount. How are marketers consolidating consumer touchpoints to project a 360-degree view of the customer? Are the most significant obstacles to pursuing a customer centric model organisational, or technical? What metrics are marketing leaders leveraging to hone their understanding of consumers? Are marketing investments in the mobile space disproportionate to the rising prominence of the platform?
Technology is where pressure meets possibility. Revolutionary digital tools are creating new marketing opportunities, but with enduring pressure to ensure stable ROI in an increasingly competitive environment, the challenge of deciding which initiatives to pursue and which to ignore has intensified. How are marketers aligning with the business to forecast the profitability of technological investments? What technologies, with artificial intelligence at the core, are prime for experimentation in marketing? And which existing marketing methods carry the most value moving forward? How can CMOs orchestrate a strategy for technological renewal?
Celebrating its 5th year, the Marketing Leaders Summit is unparalleled in the level of delegates and speakers it attracts.
From knowledge sharing to brand exposure and lead generation, sponsors are provided an effective platform to engage this decision making audience, before, during and after the event.
As a marketing platform to demonstrate your expertise and credibility, the Marketing Leaders Summit offers unrivalled cut through and the opportunity to grow your business amongst CMOs and senior marketing professionals.
Angel Gomez – Commercial Manager
Tel: 02 8090 4363
Email: [email protected]
|Packages||Early Bird Price Per Delegate (ends 30 Nov)||Standard Price Per Delegate|
|Marketing Executive: 1 -2 Delegates||$1800 + GST||$2200 plus. GST|
|Marketing Executive: 3 - 5 Delegates||$1620 + GST||$1980 plus. GST|
|Marketing Executive: 6 - 9 Delegates||$1440 + GST||$1760 plus. GST|
|Marketing Executive: 10+ Delegates||$1260 + GST||$1540 plus. GST|
Please note if you are a Service Provider to marketing professionals, email [email protected] to register.
Connect Events is part of Connect Media Group Pty Ltd
Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to speaker presentations. Please note: not all speakers choose to provide presentation papers. One delegate pass is entry for one person only, passes cannot be shared. Organiser’s reserve the right to deny entry to anyone not registered.
Payment & Discounts:
All prices quoted are in AUD. Payment of invoice is due within 7 days of registration. A 3% surcharge is payable for all credit card transactions. Only one promotional discount code can be applied per registrant. Group discounts will only be applied on the original order – added delegates will not receive a discount once registration in processed. Payment in full is required by the first day of the event. Please note: Registrations made within 7 days of the event can only be paid via credit card.
Connect Media Group endeavours to ensure the conference programme and speaker line-up is correct at the time of the event. All advertised details are correct at time of publishing. Due to unforeseen circumstances Connect Media Group reserves the right to alter the programme prior to the event without notice. We also reserve the right to cancel or postpone this event when full refunds will be issued. Connect Media Group reserves the right to deny access to any individual that engages in or is alleged to engage in practices that are considered unprofessional and inappropriate for a business conference. We reserve the right to deny access to delegates that may affect the client / vendor ratio of attendance in favour of the interests of sponsors and commercial partners of the event.
Photography and Video
Connect Media Group may take photographs and/or video of the event you are attending and in doing so your image may be included in the photographs and videos reproduced and distributed by Connect Media Group in any medium to any part of the world. By attending the event you irrevocably agree to submit your image for reproduction by Connect Media Group in distributing marketing material and/or video footage of the events. Should a delegate not agree to the above image release, they must advise [email protected]
A substitute delegate is welcome at any time provided the request is made in writing. A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.
Full payment is required within 7 days of registration – if payment is not received in this time and cancellation is requested more than 10 days after registration – payment is to be honoured.
What’s included in my delegate pass?
A Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to provided speaker presentations.
Is there a group booking discount?
Yes – groups of 3 people or more are entitled to a discount. Full discount information is available on our registration page. If you have any questions about how group bookings work, please contact [email protected]
Can I transfer my pass?
A delegate pass is entry for one person only, passes cannot be shared. A substitute delegate is welcome at any time prior to the event, provided the request is made in writing to [email protected]
How do I receive my delegate pass?
Following the completion of your registration and payment, you will receive an email confirmation. We will contact you via email one week before the event to provide final information regarding your participation. Delegate badges and all event material will be provided upon arrival at the event – nothing will be sent in the post.
What is a Service Provider?
A Service provider refers to an individual or organisation who supplies products and/or business services to the primary audience of marketing professionals.
Service providers may only have one representative at the event. A delegate pass is entry for one person only, passes cannot be shared. All service providers who apply for a pass will be reviewed internally before a registration is completed.
Is media registration available?
No, this is a closed and confidential event. Media registrations are not available.
A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.
Will there be a delegate list available?
No, Connect Events does not provide delegate lists to attendees.