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Welcome

Formerly known as the Brand Forum, the Marketing Leaders Summit has adapted and grown in acknowledgment of the escalating responsibilities and increasing importance that marketing and brands play in an organisation’s strategic growth.

Seismic change is erupting across the customer landscape – B2C markets are saturated, while consumers increasingly expect corporations to reflect their own polarising socio-political allegiances. In this climate, and with dominion over consumer touchpoints, modern CMOs must exhibit an acute awareness of their customers and the world they envisage for themselves to resonate at scale. Only then can marketing professionals stake their claim on shaping organisation wide-strategy.

Celebrating its 5th Year, The Marketing Leaders Summit is the most senior gathering of CMOs and brand marketing professionals in Australia. Gathering executives from leading local and international brands, this event is the ideal platform from which to formulate strategies to successfully overcome the challenges of the future and enhance business performance today.

Why attend?

This event features an ambitious, case-study driven agenda with over 40 frontline perspectives from the highest levels of B2C marketing in Australia. In a closed, invitation-only format, delegates will benefit by interacting and learning directly from some of the world’s foremost companies and how they implement a leading brand experience.

• Gain first hand insights from the world’s most influential organisations.

• Be inspired by the most distinguished minds in B2C management in Australia.

• Enhance your brand impact and purpose with help from the world’s highest-performing companies.

• Formulate a compelling strategic vision to lead your business towards ongoing success.

• Explore the future of marketing and how to position your company for advantage.

• Network with a premium audience of your peers at dedicated breaks in a five- star environment.

REGISTER NOW

Gain access

// 12+ Keynotes
// 2 Powerful Days
// Executive Learning Agenda
// 35+ Industry Speakers
// 180+ Marketing Executives
// 5 Star Networking Environment

Speakers


speaker
Richa Goswami
Global Head of Content, Creative Excellence and Digital Platforms
Johnson & Johnson (SNG)
speaker
Simon Sproule
Vice President and Chief Marketing Officer
Aston Martin Lagonda (UK)
speaker
Edward Bell
General Manager Brand, Insights and Marketing Communications
Cathay Pacific (HK)
speaker
Lisa Ronson
Chief Marketing Officer
Coles Group
speaker
Jeremy Nicholas
Executive Director, Marketing
Telstra
speaker
Suzana Ristevski
Executive General Manager of Marketing and Customer Experience
National Australia Bank
speaker
Brent Smart
Chief Marketing Officer
IAG
speaker
Esmé Borgelt
Managing Director, Australia and New Zealand
Kellogg Company
speaker
Shalabh Atray
Chief Marketing Officer, Australia
Kraft-Heinz Australia
speaker
Mark Migliorini
Chief Marketing Officer
Sportsbet
speaker
Leisa Bacon
Director of Audiences
Australian Broadcasting Corporation
speaker
Nicole Stanners
Marketing Director, ANZ
Campari Australia
speaker
David McNeil
Chief Marketing Officer, Asia Pacific and Global Brands
Campbell Arnott's
speaker
Tamara Howe
Director of Marketing & Corporate Affairs ANZ
Kellogg Company
speaker
Jeremy Brook
Head of Marketing, Australia
Deliveroo
speaker
Julian Dunne
Head of Brand, Social and Creative Services
AFL
speaker
Suzanne Morrison
Marketing Director
Mars Wrigley Confectionery
speaker
Kristen Hardeman
Country Manager, Australia
Tinder
speaker
Mim Haysom
Chief Marketing Officer & Executive General Manager Brand and Marketing
Suncorp
speaker
Russell Schulman
Chief Marketing Officer
Krispy Kreme ANZ
speaker
Mukul Agrawal
Chief Citizen Experience Officer
Department of Human Services
speaker
Bettina Pidcock
Chief Customer Officer
QBE
speaker
Luke Wheatley
Head of Creative, Content and Digital Marketing
Flight Centre Travel Group
speaker
Nicole McInnes
Fmr Chief Marketing Officer
OVO
Fmr Managing Director
eHarmony
speaker
Steven Hannan
General Manager, Marketing
NBN Co
speaker
Stuart Connell
Group Operations - Data and Business Intelligence
Ripcurl
speaker
Rose Yip
Head of eCommerce Data Analytics Product & Innovation
Australia Post
speaker
Mitchell Mackey
Marketing Director
Ansell Healthcare
speaker
Dan Ferguson
Chief Marketing Officer
Adore Beauty
speaker
Nicole Peters
Head of Customer Engagement
Mortgage Choice
speaker
Serena Leith
Director of Marketing, Asia Pacific
Spotify
speaker
Lauren Crawley
Head of Marketing & Innovation- Baby & Childcare
Kimberly-Clark
speaker
Tara Lordsmith
Chief Marketing Officer and Marketing Advisory
Lordsmith & Co.
speaker
Kim Clarke
Co-Founder, Investor
White Rabbit
speaker
Tessa Court
Founder & Chief Executive Officer
IntelligenceBank
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Sessions

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Tuesday 29th October 2019
  • 08:20Registration, Refreshments & Networking

  • 08:45Opening Remarks from the Chair

    Tara Lordsmith
    Chief Marketing Officer and Marketing Advisory
    Lordsmith & Co.
  • 08:50Opening Keynote

    Creativity and the Customer – Building Innovative and Influential Campaigns
    Lisa Ronson
    Chief Marketing Officer
    Coles Group
  • 09:15Outlook Session

    New Fundamentals: Paradigmatic Change in Marketing

    Marketing expectations are being reset. Elevated by unprecedented data insights, challenged by saturated brand markets and compelled by polarising consumer allegiances, marketers today must exhibit an acute awareness of their customers and the world they envisage for themselves. Which global trends are proving consequential for marketers? From professional service giants to challenger brands, how are CMOs collaborating in the shifting services industry? What criteria should CMOs apply when forecasting potential partnerships? How is regulation and rhetoric on privacy impacting marketers globally?

    Kristen Hardeman
    Country Manager, Australia
    Tinder
    Serena Leith
    Director of Marketing, Asia Pacific
    Spotify
    Mim Haysom
    Chief Marketing Officer & Executive General Manager Brand and Marketing
    Suncorp
  • 10:00In Conversation With

  • 10:25Morning Refreshments & Networking

  • 10:55Partner Keynote

  • 11:25Leadership Session

    Commanding Voices: Exercising Influence in the Consumer Age

    Marketers hold dominion over consumer touchpoints. Given the consumer journey now tracks deep into the heart of the corporate, CMOs are fully equipped to influence organisation-wide strategy. But this consumer- driven mandate is tied to accountability for achieving corporate growth. How much influence can CMOs be expected to wield across an organisation? How can CMOs share the ethos of marketing across the executive structure, and what are the predominant challenges to this reconfiguration? Which metrics should CMOs emphasis when proposing strategic value to the C-Suite? How are CMOs engaging the board to fully assume business leadership positions?

    Mitchell Mackey
    Marketing Director
    Ansell Healthcare
    Kim Clarke
    Co-Founder, Investor
    White Rabbit
  • 12:15Keynote

    Jeremy Nicholas
    Executive Director, Marketing
    Telstra
  • 12:35Platinum Keynote

    Tessa Court
    Founder & Chief Executive Officer
    IntelligenceBank
  • 12:55Lunch & Networking

  • 13:55Innovation Keynote

    Suzana Ristevski
    Executive General Manager of Marketing and Customer Experience
    National Australia Bank
  • 14:20Data and Analytics Session

    Unlocking Insight: Realising the Advantage in Analytics

    The case for advanced analytics is made often, but rarely overstated. The immense potential of advanced analytics to both accelerate and quantify value remains largely untapped by CMOs, an omission attributable to the sheer pace of technological advancement and compounded by budget constraints. How are CMOs leveraging advanced analytics to measure previous intangibles in marketing and demonstrate ROI? How can CMOs instigate the move to analytical decision making? Should CMOs evangelise consumer data across the business? Dealing in close-proximity with consumer data, what responsibility do marketers have to promote data integrity, particularly as the asset is ported throughout the organisation? Are CMOs embedding analytical leaders in the marketing function?

    Dan Ferguson
    Chief Marketing Officer
    Adore Beauty
    Stuart Connell
    Group Operations - Data and Business Intelligence
    Ripcurl
    Steven Hannan
    General Manager, Marketing
    NBN Co
    Russell Schulman
    Chief Marketing Officer
    Krispy Kreme ANZ
  • 15:10Keynote

    Reinvention from the Inside Out
    David McNeil
    Chief Marketing Officer, Asia Pacific and Global Brands
    Campbell Arnott's
  • 15:35Afternoon Refreshments & Networking

  • 16:00Keynote

    The Leading Difference: Fuelling Growth Through Marketing
    Tamara Howe
    Director of Marketing & Corporate Affairs ANZ
    Kellogg Company
    Esmé Borgelt
    Managing Director, Australia and New Zealand
    Kellogg Company
  • 16:25Content Session

    Earn My Attention: Marketing that Moves Consumers

    Human attention is a scarce resource. Marketers are hungering for a definitive voice, one that can be heard above the swarm of content engulfing consumers. Once elevated, marketers can begin to build a meaningful, and profitable, connection.  Is it possible to sustain a narrative that creates an emotional, lasting response in today’s consumer environment? What are the latest strategies for amplifying content and generating cut-through? How can CMOs generate executive buy-in for content campaigns? Should marketers moderate their reliance on social media giants and draw consumers into their own content ecosystems? How often should marketers reassess their risk appetite?

    Julian Dunne
    Head of Brand, Social and Creative Services
    AFL
    Luke Wheatley
    Head of Creative, Content and Digital Marketing
    Flight Centre Travel Group
    David McNeil
    Chief Marketing Officer, Asia Pacific and Global Brands
    Campbell Arnott's
    Nicole Stanners
    Marketing Director, ANZ
    Campari Australia
  • 17:05Keynote

  • 17:40Closing Remarks from the Chair

    Tara Lordsmith
    Chief Marketing Officer and Marketing Advisory
    Lordsmith & Co.
  • 17:45Networking Drinks Reception

  • 18:45Close of Day One

Wednesday 30th October 2019
  • 08:40Registration, Refreshments & Networking

  • 09:00Opening Remarks from the Chair

    Tara Lordsmith
    Chief Marketing Officer and Marketing Advisory
    Lordsmith & Co.
  • 09:05Global Keynote

    Edward Bell
    General Manager Brand, Insights and Marketing Communications
    Cathay Pacific (HK)
  • 09:40Customer Session

    Targeted Authenticity: From Coveting to Respecting Audiences

    Connection has empowered consumers – inauthenticity is easily discernible, scarcely forgotten, and rarely forgiven. Marketers must possess a deep understanding of their target audience and resonate for results. How do you gauge if your brand has consumer permission to join divisive socio-political conversations? It is impossible to mean something to everyone, so how are marketers resonating with consumers at scale? How are modern marketers reframing their approach to audience segmentation? In what ways are global brands localising their approach for greater authenticity? How can established brands shift their perception to engage new audiences?

    Bettina Pidcock
    Chief Customer Officer
    QBE
    Mukul Agrawal
    Chief Citizen Experience Officer
    Department of Human Services
    Leisa Bacon
    Director of Audiences
    Australian Broadcasting Corporation
  • 10:30Morning Refreshments & Networking

  • 11:10Platinum Keynote

  • 11:35Service Delivery Session

    Delivering with Excellence: Meeting Expectations for Seamless Experiences

    Consumers are continuously flirting with brands across multiple devices. To remain competitive, marketers must curate personal experiences – the prompt, tailored delivery of content relevant to the customer’s interests is paramount. How are marketers consolidating consumer touchpoints to project a 360-degree view of the customer? Are the most significant obstacles to pursuing a customer centric model organisational, or technical? What metrics are marketing leaders leveraging to hone their understanding of consumers? Are marketing investments in the mobile space disproportionate to the rising prominence of the platform?

    Mark Migliorini
    Chief Marketing Officer
    Sportsbet
    Suzanne Morrison
    Marketing Director
    Mars Wrigley Confectionery
    Lauren Crawley
    Head of Marketing & Innovation- Baby & Childcare
    Kimberly-Clark
  • 12:25Keynote

    Marketers as Culture Creators
    Brent Smart
    Chief Marketing Officer
    IAG
  • 12:50Lunch & Networking

  • 13:50Trailblazer Keynote

    Time to Pause: Creating Stopping Power Behind Brands
    Shalabh Atray
    Chief Marketing Officer, Australia
    Kraft-Heinz Australia
  • 14:15Technology Session

    Returns Not Rhetoric: The Technologies Augmenting Marketing

    Technology is where pressure meets possibility. Revolutionary digital tools are creating new marketing opportunities, but with enduring pressure to ensure stable ROI in an increasingly competitive environment, the challenge of deciding which initiatives to pursue and which to ignore has intensified. How are marketers aligning with the business to forecast the profitability of technological investments? What technologies, with artificial intelligence at the core, are prime for experimentation in marketing? And which existing marketing methods carry the most value moving forward? How can CMOs orchestrate a strategy for technological renewal?

    Nicole McInnes
    Fmr Chief Marketing Officer
    OVO Fmr Managing Director
    eHarmony
    Nicole Peters
    Head of Customer Engagement
    Mortgage Choice
    Rose Yip
    Head of eCommerce Data Analytics Product & Innovation
    Australia Post
    Jeremy Brook
    Head of Marketing, Australia
    Deliveroo
  • 15:05Mastermind Keynote

    106 Years Old and Behaving like a Start Up: The Transformation of Aston Martin
    Simon Sproule
    Vice President and Chief Marketing Officer
    Aston Martin Lagonda (UK)
  • 15:40Closing Remarks from the Chair

    Tara Lordsmith
    Chief Marketing Officer and Marketing Advisory
    Lordsmith & Co.
  • 15:50Close of Forum

REGISTER NOW
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Sponsorship

www.intelligencebank.com

IntelligenceBank is the leading marketing operations platform, helping content marketers seamlessly manage digital assets, creative content approvals and compliance, and creative project management. IntelligenceBank’s beautifully designed platform is used by over 400 brands globally.

www.criteo.com

Criteo (NASDAQ: CRTO) is the advertising platform of choice of the open Internet, rated the #1 ad tech player by IDC in 2018. Criteo applies advanced machine learning to deliver  full funnel advertising targeting 1.4Bn shoppers worldwide to achieve marketing performance for 19,000+ customers.

In APAC, Criteo has offices in Singapore, Australia, India, China, Japan and Korea.

www.saltshein.com.au

Salt & Shein recruits executives in the fields of marketing, corporate affairs and communication. Please get in touch whether you are looking to make a hire, or thinking about the next step in your career.

The Marketing Leaders Summit is unparalleled in the level of delegates and speakers it attracts. A strict screening process and strong delegate focus ensures a senior executive only event to discuss the future of brand marketing in Australia. A unique sponsor format will position you and your brand as a thought leader amongst the decision makers in brand marketing. From knowledge sharing, to brand exposure and lead generation, sponsors have an effective platform to engage this audience, before, during and after the event.

As a marketing platform to demonstrate your expertise and credibility, the Marketing Leaders Summit offers unrivalled cut through and the opportunity to grow your business amongst CMOs and senior marketing professionals.

This event was sold out in 2018.

Jack Martin – Commercial Manager
Tel: 02 8004 3172
Email: jackm@connectmedia.com

Venue

Sofitel Melbourne on Collins
25 Collins Street,
Melbourne VIC 3000, Australia.

Click here to view full map

To receive a discount on accommodation, please contact the Sofitel Melbourne on Collins on 03 9653 7777 and quote the code CON181019R. 

Register Here


Packages Early Bird Price Per Delegate (ends 2 Aug) Standard Price Per Delegate
Marketing Executive: 1 -2 Delegates $1800 + GST $2200 + GST
Marketing Executive: 3 - 5 Delegates $1620 + GST $1980 + GST
Marketing Executive: 6 - 9 Delegates $1440 + GST $1760 + GST
Marketing Executive: 10+ Delegates $1260 + GST $1540 + GST

Please note if you are a Service Provider to marketing professionals, email jackm@connectmedia.com to discuss your involvement at the Summit.

  • Terms & Conditions

    Delegate Package:

    Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to speaker presentations. Please note: not all speakers choose to provide presentation papers. One delegate pass is entry for one person only, passes cannot be shared. Organiser’s reserve the right to deny entry to anyone not registered.

    Payment & Discounts:

    Payment of invoice is due within 7 days of registration. A 3% surcharge is payable for all credit card transactions. Only one promotional discount code can be applied per registrant. All prices quoted are inclusive of GST. Payment in full is required by the first day of the event. Please note: Registrations made within 7 days of the event can only be paid via credit card.

    Organiser’s Rights:

    Connect Media and Communications Group Pty Ltd endeavors to ensure the conference programme and speaker line-up is correct at the time of the event. All advertised details are correct at time of publishing. Due to unforeseen circumstances Connect Media and Communications Group Pty Ltd reserves the right to alter the programme prior to the event without notice. We also reserve the right to cancel or postpone this event when full refunds will be issued. Connect Media and Communications Group Pty Ltd reserves the right to deny access to any individual that engages in or is alleged to engage in practices that are considered unprofessional and inappropriate for a business conference. We reserve the right to deny access to delegates that may affect the client / vendor ratio of attendance in favour of the interests of sponsors and commercial partners of the event.

    Photography and Video:

    Connect Media and Communications Group Pty Ltd may take photographs and/or video of the event you are attending and in doing so your image may be included in the photographs and videos reproduced and distributed by Connect Media and Communications Group Pty Ltd in any medium to any part of the world. By attending the event you irrevocably agree to submit your image for reproduction by Connect Media and Communications Group Pty Ltd in distributing marketing material and/or video footage of the events. Should a delegate not agree to the above image release, they must advise team@connectmedia.com.

    Cancellation Policy:

    A substitute delegate is welcome at any time provided the request is made in writing. A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.

    Full payment is required within 7 days of registration – if payment is not received in this time and cancellation is requested more than 10 days after registration – payment is to be honoured.

    Privacy Disclosure:

    We take your privacy seriously. Information collected on this registration will be held in the strictest of confidence on a secure database. This information may be used in order to contact you regarding future events, product development and services offered. If you do not wish to be contacted please email team@connectmedia.com. To view our full privacy policy please visit: www.connectmedia.com/privacy-policy/.

  • FAQ

    What’s included in my delegate pass?
    A Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to provided speaker presentations.

    Is there a group booking discount?
    Yes – groups of 3 people or more are entitled to a discount. Full discount information is available on our registration page.  If you have any questions about how group bookings work, please contact team@connectmedia.com

    Can I transfer my pass?
    A delegate pass is entry for one person only, passes cannot be shared. A substitute delegate is welcome at any time prior to the event, provided the request is made in writing to team@connectmedia.com.

    How do I receive my delegate pass?
    Following the completion of your registration and payment, you will receive an email confirmation. We will contact you via email one week before the event to provide final information regarding your participation. Delegate badges and all event material will be provided upon arrival at the event – nothing will be sent in the post.

    What is a Service Provider?

    A Service provider refers to an individual or organisation who supplies products and/or business services to the primary audience of marketing professionals.

    Service providers may only have one representative at the event. A delegate pass is entry for one person only, passes cannot be shared. All service providers who apply for a pass will be reviewed internally before a registration is completed.

    Is media registration available?
    No, this is a closed and confidential event. Media registrations are not available.

    Cancellation Policy
    A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration.

    Will there be a delegate list available?
    No, Connect Events does not provide delegate lists to attendees.