25 & 26 October 2022
Melbourne
menu
register now

scroll

Welcome

MARKETING REIMAGINED

Firmly established as the singular agenda-setting event for Australia’s B2C Marketing community, the Marketing Leaders Summit is returning in 2022 with a refreshed format to guide you through the year ahead.

As our operating environment corrects and the sector begins to unlock, the Summit presents an enviable opportunity for the nation’s Marketing leaders to connect, combat shared challenges, and leverage opportunities emerging from the upturn economy.

Together, we will interrogate the forces affecting the B2C marketing landscape, equipping you to refuel your omnichannel engine and advance business outcomes.

Why Attend

  • For five years we have secured the involvement of the highest calibre speakers from Australia and around the world. We have tools that make audience engagement seamless so you can ask the questions that matter.
  • Every session is independently moderated to facilitate candid discussion and debate.
  • Your experience is at the heart of the Forum. Our audience is screened for seniority, so you’ll be networking in a five-star environment with the minds shaping business.
  • We respect the seniority of our delegates by diving deeper into technical subject matter with a business-driven, outcomes focussed agenda.

Gain Access

1
35+ Industry Speakers
2
2 Powerful Days
3
Executive Learning Agenda
4
12 Keynotes
5
300+ Executives
6
5-Star Networking Environment
img
img
img
img
img
img

2022 Speakers

speaker

Read
Bio
brand
Claudine Cheever
VP Global Brand and Marketing

Amazon (USA)
speaker brand
Claudine Cheever
VP Global Brand and Marketing

Amazon (USA)
speaker

Read
Bio
brand
Rupen Desai
Global CMO

Dole Sunshine Co (SG)
speaker brand
Rupen Desai
Global CMO

Dole Sunshine Co (SG)
speaker

Read
Bio
brand
Robert Bullough
Director, Global Brand Marketing

Electronic Arts (EA) (SE)
speaker brand
Robert Bullough
Director, Global Brand Marketing

Electronic Arts (EA) (SE)
speaker

Read
Bio
brand
Anubha Sahasrabuddhe
Chief Marketing Officer

Lion
speaker brand
Anubha Sahasrabuddhe
Chief Marketing Officer

Lion
speaker

Read
Bio
brand
James Holloman
Chief Marketing Officer

David Jones
speaker brand
James Holloman
Chief Marketing Officer

David Jones
speaker

Read
Bio
brand
Professor Karen Nelson-Field
Founder and CEO

Amplified Intelligence
speaker brand
Professor Karen Nelson-Field
Founder and CEO

Amplified Intelligence
speaker

Read
Bio
brand
Lara Thom
Global Chief Marketing Officer

Guzman y Gomez
speaker brand
Lara Thom
Global Chief Marketing Officer

Guzman y Gomez
speaker

Read
Bio
brand
Lucinda Barlow
Senior Director, Head of Marketing

Uber APAC
speaker brand
Lucinda Barlow
Senior Director, Head of Marketing

Uber APAC
Lucinda leads Uber’s APAC marketing team responsible for connecting consumers and earners to Uber’s mobility and delivery solutions across Australia, NZ, India, Japan, South Korea, Hong Kong and Taiwan. Prior to this, Lucinda led global consumer and product marketing for YouTube, bringing YouTube to two billion daily users globally. She built and led product and responsibility marketing, launched YouTube’s slate of ad-supported original shows and scaled YouTube’s Culture & Trends operation globally. Prior to moving to California, Lucinda led Google's marketing and communications teams in Australia and NZ for seven years, where she was responsible for bringing the best of Google, YouTube, and hardware to Australians and New Zealanders, helping large and small businesses grow online and building Google’s brand, reputation and marketing partnerships.

She brings over 20 years experience working in Internet and mobile in Asia, the US and UK. Before Google, Lucinda was VP Marketing for Symbian where she led a global team promoting smartphone technology and building Symbian’s first office in China. She has worked in two Internet start-ups and at BHP as a mission critical systems engineer. Lucinda holds first class honors degrees in Electrical Engineering and Computer Science, and an MBA from INSEAD. She returned home to Sydney’s beaches in 2019 with her husband and three children and is looking forward to getting back on the road throughout Asia when the world opens up and reimagines movement.

At a Glance

Information and Imagination
Our lived experience of the pandemic has been greater oversight of and restriction on human movement. Social interactions and commercial transactions have increasingly become defined by distance, with consumers and businesses shifting swiftly to digital channels. The challenge for CMOs is communicating authenticity and empathy in an environment where the human touch has been muted. Our opening Session shares the latest intelligence underpinning contemporary approaches to marketing, dissecting the economic and social trends affecting consumer behaviour and sentiment.

 
Integration and Accountability
The pandemic has challenged our preconceptions of the limitations of marketing teams. Facing severe upheaval and relentless pressure to sustain value, CMOs have adapted and adopted new methodologies to succeed in our current business climate. This Session unpacks the business model revisions and structural mechanisms that are improving marketing responsiveness. We will interrogate the opportunities and accountabilities presented to CMOs as the economy unlocks, and in doing so present delegates with new perspectives on the structures supporting their success.

 
Access and Ecosystems
Brands and consumers have been co-creating an experiential landscape that stretches from the physical world to the digital. But restrictions on movement have entrenched the divide between these two settings. As we accelerate towards a contactless consumer environment, marketers will be called upon to translate deep consumer knowledge into tailored experiences that work harmoniously across physical and digital settings. This Session asks our speakers and audience to think more deeply about the information dialogue between consumers and businesses. We will consider how to adapt physical environments to online drivers and ensure that your business operates as consumers perceive it: as a single entity.

 
Personalisation and Relevancy
The customer journey has been condensed into sharp, one-click moments of instinct and influence on digital channels, and brands must be tactically present in these instances. To effectively ignite the interest of consumers and propel them down the path to purchase, marketers need an e-commerce engine that responds personally and empathetically to customer needs. In this Session, we will hear how marketers are leveraging data to inform a whole gamut of marketing activities at relevant stages of the customer’s journey.

 
Experience and Loyalty
Consumers are familiar with forfeiting their personal data in exchange for heightened experiences, but a narrow focus on gamifying transactions often betrays these expectations. This Session considers how marketers are delivering sincere moments and honest empathy in consumer engagements. We will challenge our speakers and delegates to think more broadly about what loyalty means to their brands and unearth strategies for focussing experiential efforts earlier in the customer’s journey.

 
Purpose and Advocacy
Consumers are moving beyond transactional commerce and aligning with brands that they connect with on a deeper level. As the ethical dimensions of consumer decision making become more salient, marketers have a significant opportunity to reject tokenism and pursuit a meaningful agenda that earns the lasting support of customers. In this session, we ask our speakers if businesses can matter to people without marketing to consumers, examining how advocacy influences consumer decision-making to unpack the relationship between purpose and profit.

 
Creativity and Technology
There is a hygiene level when it comes to technology and data, a baseline of proficiency and functionality that consumers expect. Business leaders must continually invest in digital capability to keep pace and remain in consumer consideration as this baseline rises. But technology only goes so far – it can help you find and deliver an audience, but it can’t create the message. This Session considers the essential technologies augmenting marketing and considers how leading brands are elevating creativity and content to cut-through the noise.

}

SPONSORS

sponsor
Destination Partner | visitmelbourne.com
sponsor
Destination Partner | melbournecb.com.au
sponsor
2021 Event Partner | thinknewsbrands.com.au
sponsor
2021 Diamond Sponsor | twitter.com
sponsor
2021 Mobile Marketing/Growth Sponsor | branch.io
sponsor
2021 Platinum Sponsor | sitecore.com
sponsor
2021 Gold Sponsor | piano.io
sponsor
2021 Gold Sponsor | au.business.trustpilot.com
sponsor
2021 Gold Sponsor | celtra.com
sponsor

Set on the shores of picturesque Port Phillip Bay is Melbourne; the city where creativity and innovation come together to deliver great events, exciting places to explore and cutting-edge advancements that are globally acclaimed.

sponsor

Come and meet in Melbourne, Australia’s knowledge capital. A city of great minds and a place where the world’s brightest thinkers gather to inspire, innovate and deliver real change. Let Melbourne Convention Bureau help you deliver an outstanding business event and powerful event legacy.

sponsor

Founded by Australian media owners who, collectively, have more than 100 years’ experience in producing news, ThinkNewsBrands shines a light on how and why professionally produced premium news content is the best partner for advertisers looking to grow their brands and businesses.

sponsor

Twitter is an open service that’s home to a world of diverse people, perspectives, ideas, and information. It is a social networking service on which users post and interact with others around the world. From breaking news and entertainment to sports, politics, and everyday interests, see every side of the story. Twitter is what’s happening in the world and what people are talking about right now.

sponsor

Branch provides the leading cross-platform linking and attribution platform, unifying user experiences and powering cross-platform measurement for over 50,000 apps — including Adobe, BuzzFeed, Yelp,Iconic,9Now and many more.

sponsor

Sitecore creates human connections between brands and their customers with rich end-to-end content, seamless commerce, and always-on personalisation so brands can thrive in a world where, without a digital experience, there is no product.

sponsor

Piano enables the world’s largest media companies and brands to accelerate their subscription, advertising, analytics and personalisation initiatives in order to engage, monetise and measure content experiences. Piano works with leading global organisations such as Australian Community Media, McPherson Media Group, The Wall Street Journal, NBC Sports, South China Morning Post, The Economist, Gannett, Le Parisien, Nielsen, LinkedIn, The Telegraph and more than 300 other clients. In 2020, Piano was recognised as one of the fastest-growing, innovative technology companies in the world by Red Herring, World Economic Forum and Deloitte and received Product of the Year from the Business Intelligence Group.

sponsor

Trustpilot is a leading consumer review website which hosts reviews of hundreds of thousands businesses worldwide. Our aim is to help consumers purchase with confidence and give a direct line of communication with the businesses that matter the most to them. Our platform lets you share feedback so businesses can resolve problems and create better experiences – the kind that build more trust over time.

sponsor

Celtra makes enterprise software solutions that help businesses stay creative at scale. Our customers are some of the most creative companies in the world, including Nike, Lazada, Unilever, and Spotify.

Request A Prospectus
banner

Why Get Involved

Celebrating its 8th year, the Marketing Leaders Summit is unparalleled in the level of delegates and speakers it attracts. The Summit is driven by an ambitious business agenda, and our audience is screened for seniority to ensure you are networking with the minds shaping business.

Our limited keynote and moderated panel speaking opportunities will effectively embed you in this top-end business community. Digital brand activations complement survey and live polling options for effective brand positioning and interactivity.

As a marketing platform to demonstrate expertise, credibility and grow your business with marketing executives, the Marketing Leaders Summit offers unrivalled cut-through.


Qries

Venue/Accommodation Details

  • Venue

Pricing and Discounts

Early Bird Registration
(until 29/07/2022)
$1,195 + GST
$3,585 + GST
Standard Registration
(from 30/07/2022)
$1,395 + GST
$4,185 + GST

If you are a Vendor or Service Provider to marketing executives, please email zoeb@connectmedia.com to register.

CONTACT INFORMATION

Delegate Registration:

Email: team@connectmedia.com
Tel: 61 2 8004 8590

Sponsorship:

Zoe Baptist Account Manager
Tel: 0403 967 480
Email: zoeb@connectmedia.com

 

HEALTH & SAFETY INFORMATION

Secure your place with confidence.

We are continuously following the advice of the Australian Department of Health. The health and safety of our delegates, partners and staff remains our priority. Please click here to find out more.

We look forward to delivering this event for you.

Register Now

banner







Event of Interest - MLS:
Interested In: