25 & 26 October 2022
Melbourne
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Welcome

MARKETING REIMAGINED

Firmly established as the singular agenda-setting event for Australia’s B2C Marketing community, the Marketing Leaders Summit is returning in 2022 with a refreshed format to guide you through the year ahead.

As our operating environment corrects and the sector begins to unlock, the Summit presents an enviable opportunity for the nation’s Marketing leaders to connect, combat shared challenges, and leverage opportunities emerging from the upturn economy.

Together, we will interrogate the forces affecting the B2C marketing landscape, equipping you to refuel your omnichannel engine and advance business outcomes.

Why Attend

    • For eight years we have secured the involvement of the highest calibre speakers from Australia and around the world. We have tools that make audience engagement seamless so you can ask the questions that matter.

 

    • Every session is independently moderated to facilitate candid discussion and debate.

 

    • Your experience is at the heart of the Forum. Our audience is screened for seniority, so you’ll be networking in a five-star environment with the minds shaping business.

 

    • We respect the seniority of our delegates by diving deeper into technical subject matter with a business-driven, outcomes focussed agenda.

 

Gain Access

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35+ Industry Speakers
2
2 Powerful Days
3
Executive Learning Agenda
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12 Keynotes
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300+ Executives
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5-Star Networking Environment
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2022 Speakers

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Claudine Cheever
VP Global Brand and Marketing

Amazon (USA)
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Claudine Cheever
VP Global Brand and Marketing

Amazon (USA)
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Edward Bell
General Manager, Brand, Insights and Marketing Communications

Cathay Pacific
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Edward Bell
General Manager, Brand, Insights and Marketing Communications

Cathay Pacific
Edward Bell is responsible for the development of brand strategy, consumer insights, loyalty marketing and marketing communications for the Cathay Pacific group globally.

Mr Bell has spent the majority of his career in marketing strategy and later as a CEO for marketing and communication consultancies across Asia and Greater China, working for a diverse set of brands and businesses.

A seasoned marketing professional, Mr Bell is the recipient of the prestigious IPA and Jay Chiat awards for marketing effectiveness and strategy and is a regular author and speaker.

Originally from Melbourne Australia, Mr Bell is married with three children, and happily calls Hong Kong 'home'.
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Rupen Desai
Global Chief Marketing Officer

Dole Sunshine Co (SG)
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Rupen Desai
Global Chief Marketing Officer

Dole Sunshine Co (SG)
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Robert Bullough
Director, Global Brand Marketing

Electronic Arts (EA) (SE)
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Robert Bullough
Director, Global Brand Marketing

Electronic Arts (EA) (SE)
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Suzana Ristevski
Chief Marketing Officer

NAB
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Suzana Ristevski
Chief Marketing Officer

NAB
Suzana is currently the Chief Marketing Officer at NAB.

She has extensive experience growing businesses and brands across multiple industry segments including financial services, telecommunications, private health insurance and industrials.

Suzana has worked in large complex organisations, including GE, Optus Telecommunications, Medical Benefits Fund and 20th Century Fox in London. She has a proven track record in delivering outcomes and building exceptional teams.

Suzana has recently been appointed to the Board of the North Melbourne Football Club.
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Anubha Sahasrabuddhe
Chief Marketing Officer

Lion
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Anubha Sahasrabuddhe
Chief Marketing Officer

Lion
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James Holloman
Chief Marketing Officer

David Jones
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James Holloman
Chief Marketing Officer

David Jones
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Mim Haysom
Chief Marketing Officer

Suncorp
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Mim Haysom
Chief Marketing Officer

Suncorp
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Professor Karen Nelson-Field
Founder and CEO

Amplified Intelligence
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Professor Karen Nelson-Field
Founder and CEO

Amplified Intelligence
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Lara Thom
Global Chief Marketing Officer

Guzman y Gomez
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Lara Thom
Global Chief Marketing Officer

Guzman y Gomez
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Lucinda Barlow
Senior Director, Head of Marketing

Uber APAC
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Lucinda Barlow
Senior Director, Head of Marketing

Uber APAC
Lucinda leads Uber’s APAC marketing team responsible for connecting consumers and earners to Uber’s mobility and delivery solutions across Australia, NZ, India, Japan, South Korea, Hong Kong and Taiwan. Prior to this, Lucinda led global consumer and product marketing for YouTube, bringing YouTube to two billion daily users globally. She built and led product and responsibility marketing, launched YouTube’s slate of ad-supported original shows and scaled YouTube’s Culture & Trends operation globally. Prior to moving to California, Lucinda led Google's marketing and communications teams in Australia and NZ for seven years, where she was responsible for bringing the best of Google, YouTube, and hardware to Australians and New Zealanders, helping large and small businesses grow online and building Google’s brand, reputation and marketing partnerships.

She brings over 20 years experience working in Internet and mobile in Asia, the US and UK. Before Google, Lucinda was VP Marketing for Symbian where she led a global team promoting smartphone technology and building Symbian’s first office in China. She has worked in two Internet start-ups and at BHP as a mission critical systems engineer. Lucinda holds first class honors degrees in Electrical Engineering and Computer Science, and an MBA from INSEAD. She returned home to Sydney’s beaches in 2019 with her husband and three children and is looking forward to getting back on the road throughout Asia when the world opens up and reimagines movement.
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Susan Coghill
Chief Marketing Officer

Tourism Australia
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Susan Coghill
Chief Marketing Officer

Tourism Australia
As Tourism Australia’s Chief Marketing Officer, Susan is responsible for driving the organisation’s global marketing strategy, ensuring that Australia’s tourism marketing efforts continue to cut through in the competitive international marketplace. Having joined Tourism Australia in 2017, Susan lead the creative development for campaigns such as Dundee and Undiscover Australia. Susan was promoted to the role of Chief Marketing Officer in May 2019 to lead the Global Marketing team in creating and developing brand assets for innovative campaigns such as Matesong with Kylie Minogue and the domestic Holiday Here This Year campaign.

Before devoting her time to the travel and tourism industry, Susan helped change the face of many blue-chip brands during her 20-year long career as a marketer. Working in an agency environment, Susan gained a wealth of experience with high profile clients such as Qantas, News Corp and Westpac. She was also one of the handful of people lucky enough to have worked on the single most referenced campaign in the industry ‘Think different’ by Apple.

Susan’s extensive creative agency experience has seen her develop successful brands, that enable businesses to not only excel but also help to shape their culture from the inside. Her switch to working in a client-side role has funded her passion to drive results from the inside and continue to build Australia’s tourism brand internationally.
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Joanne Smith
Chief Marketing and Innovation Officer

Blackmores Group
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Joanne Smith
Chief Marketing and Innovation Officer

Blackmores Group
Holding a stellar track record in global brand building and innovation, Joanne drives Brand and Marketing strategy, consumer-led innovation, data and insights, digital marketing, and e-Commerce.

Joanne is a proud champion of holistic health and was inspired by the opportunity to work at Blackmores on one of the most iconic brands in Australia, with a 90-year heritage in Natural Health.

With over two decades of commercial and global marketing leadership expertise, Joanne’s key strengths include business and brand development, innovation, consumer-centric global growth strategies, transformational organisational change, building capability and highly effective teams.

Prior to joining Blackmores in March 2020, Joanne spent 16 years in the US and Asia working in executive marketing positions with well-known consumer brands, including Regional Director for Johnson & Johnson (Asia), Global Marketing Director for Unilever (USA) leading the Dove brand globally and in Australia for Dulux Group leading the Selleys brand across all of their global markets. Joanne has a Bachelor’s degree in Marketing from the University of Technology Sydney and a MBA with an International Business major.
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Eric Thomson
Global Marketing Director

Pernod Ricard
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Eric Thomson
Global Marketing Director

Pernod Ricard
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Leisa Bacon
Director Audiences

Australian Broadcasting Corporation (ABC)
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Leisa Bacon
Director Audiences

Australian Broadcasting Corporation (ABC)
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Clinton Hearne
Global Head of Marketing, Southern Hemisphere

Flight Centre
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Clinton Hearne
Global Head of Marketing, Southern Hemisphere

Flight Centre
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Yvette Costi
Chief Marketing Officer

Blooms The Chemist
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Yvette Costi
Chief Marketing Officer

Blooms The Chemist
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Will Jago
Chief of Marketing and Digital

Australian Olympic Committee
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Will Jago
Chief of Marketing and Digital

Australian Olympic Committee
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Kate Whitney
Chief Marketing and Growth Officer

Marley Spoon
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Kate Whitney
Chief Marketing and Growth Officer

Marley Spoon
Kate graduated from the University of Canberra with a Bachelor of Arts in Communication, before beginning her career here in Sydney with M&C Saatchi, where she remained for ten years moving from production to account management, and finally as Marketing Director for the Asia Pacific business.

Since then, Kate has worked as the Head of Brand and Retail Marketing at Foxtel and the General Manager of Marketing, Financial Services for David Jones. In 2014, Kate joined Pernod Ricard Winemakers in Sydney, then moving to New York a few years later with Pernod Ricard USA as Global Head of Digital, also spending a year as Head of the Absolut Vodka brand team. Kate moved back to Sydney in January 2020 for her current role with Marley Spoon.
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Yolanda Uys
Chief Marketing Officer

Reece Group
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Yolanda Uys
Chief Marketing Officer

Reece Group
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Jane Hoban
Director of Marketing

Specsavers
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Jane Hoban
Director of Marketing

Specsavers
As a senior international business leader with over 25 years’ experience, Jane has driven the marketing endeavours of some of the world’s biggest, most successful blue chip companies including Unilever, the Coca-Cola Company and L’Oreal. Over the years, she has spent time immersed in roles spanning retail, sales and marketing with local, regional and global remits.

sessions


  • 9:00 am
    Registration, Refreshments & Networking
  • 9:30 am
    Opening Remarks from the Chair
  • 9:35 am
    Global Keynote
  • 9:55 am
    Strategy Session

    New Horizons: Reflecting the Complexity of Consumers  

    To relate with consumers, businesses must understand and reflect the world they live in. From volatile economic tides to a confrontational geopolitical landscape, ours is a world of constant change and challenge. Our opening Session shares the latest intelligence underpinning contemporary approaches to marketing, dissecting the economic and social trends affecting consumer behaviour and sentiment. We’ll hear what it means to be a global brand in a visibly divided world and unpack the environmental changes of most consequence for marketers.

  • 10:40 am
    Keynote
  • 11:00 am
    Morning Refreshments & Networking
  • 11:30 am
    Partner Keynote
  • 12:00 pm
    Leadership and Influence Session

    Voice of Brand, Voice to the People: Elevating your Corporate Influence  

    In times of uncertainty, businesses look towards their CMOs to inspire internally while resonating externally. In this Session, we’ll hear how marketers are asserting greater influence in the corporate hierarchy to deepen the relationship between brand identity and business strategy. We will unpack the business model revisions that are improving marketing responsiveness, interrogate the opportunities and accountabilities presented to CMOs, and present delegates with new perspectives on the structures supporting their success.

  • 12:45 pm
    Keynote Interview

    Building a global brand – one customer at a time

  • 1:05 pm
    Lunch Welcome Remarks
  • 1:10 pm
    Lunch & Networking
  • 2:00 pm
    Platinum Keynote
  • 2:20 pm
    Technology Integration Session

    Tomorrow, Today: Responding to Consumers with Technical Precision  

    Our world is constantly evolving. Leaders must navigate this change, appeasing immediate business concerns while simultaneously shaping a vision for the future.  To ease this perennial balancing act, CMOs are leaning on data, analytics, and technology integrations to improve business responsiveness while freeing up time for strategic work. In this Session, we’ll hear about the technology integrations that have empowered CMOs and their teams to create lasting value. We’ll hear how marketers are streamlining their martech stack to unlock greater efficiency and scalability.

  • 3:05 pm
    Global Keynote

    Creating brands our conscience can live with

  • 3:25 pm
    Afternoon Refreshments & Networking
  • 3:50 pm
    Keynote
  • 4:10 pm
    Virtual Keynote
  • 4:40 pm
    Closing Remarks from the Chair
  • 5:50 pm
    Networking Drinks Reception
  • 6:00 pm
    Close of Day One
  • 9:15 am
    Registration, Refreshments and Networking
  • 9:30 am
    Opening Remarkets from the Chair
  • 9:35 am
    Keynote Interview
  • 9:55 am
    Creativity and Vision Session

    Immortalised in Digital: Memorable Storytelling in the Attention Economy 

    As we emerge through the pandemic, it is clear that the businesses need for courageous and inspired storytellers has never been greater. While technology can deliver an audience, it is up to marketers to weave a narrative that awakens curiosity, sustains interest, and provokes a genuine and lasting connection. In this Session, we’ll hear how marketers are approaching storytelling in today’s short-form media landscape. We’ll hear the creative strategies marketers are leveraging to be heard and remembered in a digital setting where names are soon forgotten.

  • 10:40 am
    Diamond Keynote
  • 11:05 am
    Morning Refreshments & Networking
  • 11:30 am
    Keynote

    Reactivating brand magic

  • 11:50 am
    Channels and Experience Session

    Anywhere, Anytime: Moving Marketing Towards True Omniscience  

    Consumers expect to travel across channels with impunity. Never have there been so many unique customer pathways, with interwoven digital and physical experiences, and unprecedented levels of participation and interactivity. The challenge for marketers is to deliver a seamless omnichannel experience, without suffocating the unique experiential advantages inherent to each channel. In this Session, we’ll hear how brands are presenting a unified identity while embracing the nuance and possibilities of multi-channel engagement.  We’ll hear how social commerce is collapsing the consumer journey into moments of instinct and influence through an exploration of the role of physical spaces in a digital age.

  • 12:35 pm
    Keynote

    Harnessing the full potential of a marketing transformation

  • 1:05 pm
    Lunch Welcome Remarks
  • 1:10 pm
    Lunch & Networking
  • 2:00 pm
    Platinum Keynote
  • 2:20 pm
    Purpose and Advocacy Session

    Inspirational Leadership: Restoring Consumer Confidence with Advocacy and Ambition 

    In the absence of sustained political leadership, consumers are looking towards businesses to commit to an aspirational vision for tomorrow. But while advocacy is expected, virtue-signalling is disparaging to discerning consumers who demand authenticity from the brands that represent them. In this Session, we’ll hear how leaders are working internally to inspire and align people behind a shared vision, and how that vision is being communicated to resonate with consumers. We’ll hear how to embed values in valued communications, moving beyond transactional commerce to achieve holistic, purpose-driven outcomes for consumers and stakeholder groups alike.

  • 3:05 pm
    Global Keynote

    Leadership in the new normal: global, resilient, reinvented

  • 3:25 pm
    Closing Remarks from the Chair
  • 3:30 pm
    Close of Summit
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SPONSORS

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Destination Partner | visitmelbourne.com
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Destination Partner | melbournecb.com.au
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2022 Platinum Sponsor | www.meltwater.com
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Set on the shores of picturesque Port Phillip Bay is Melbourne; the city where creativity and innovation come together to deliver great events, exciting places to explore and cutting-edge advancements that are globally acclaimed.

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Come and meet in Melbourne, Australia’s knowledge capital. A city of great minds and a place where the world’s brightest thinkers gather to inspire, innovate and deliver real change. Let Melbourne Convention Bureau help you deliver an outstanding business event and powerful event legacy.

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Meltwater helps PR, social and marketing teams go beyond media monitoring. Our local experts help clients build influence, connect with their audience and measure success on-the-go.

More than 30,000 companies use the Meltwater media intelligence platform to stay on top of billions of online conversations, extract relevant insights, and use them to strategically manage their brand and stay ahead of their competition. With 60 offices on six continents, Meltwater is dedicated to personal, global service built on local expertise.

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Why Get Involved

Celebrating its 8th year, the Marketing Leaders Summit is unparalleled in the level of delegates and speakers it attracts. The Summit is driven by an ambitious business agenda, and our audience is screened for seniority to ensure you are networking with the minds shaping business.

Our limited keynote and moderated panel speaking opportunities will effectively embed you in this top-end business community. Digital brand activations complement survey and live polling options for effective brand positioning and interactivity.

As a marketing platform to demonstrate expertise, credibility and grow your business with marketing executives, the Marketing Leaders Summit offers unrivalled cut-through.


Qries

Venue/Accommodation Details

  • Venue

Pricing and Discounts

Early Bird Registration
(until 29/07/2022)
$1195 + GST
$3585 + GST
Standard Registration
(from 30/07/2022)
$1395 + GST
$4185 + GST

If you are a Vendor or Service Provider to marketing executives, please email zoeb@connectmedia.com to register.

CONTACT INFORMATION

Delegate Registration:

Email: team@connectmedia.com
Tel: 61 2 8004 8590

Sponsorship:

Zoe Baptist Account Manager
Tel: 0403 967 480
Email: zoeb@connectmedia.com

 

HEALTH & SAFETY INFORMATION

Secure your place with confidence.

We are continuously following the advice of the Australian Department of Health. The health and safety of our delegates, partners and staff remains our priority. Please click here to find out more.

We look forward to delivering this event for you.

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