23-24 OCTOBER 2024
PULLMAN MELBOURNE ALBERT PARK
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Welcome

BUILDING BRANDS, CREATING EXPERIENCES, DRIVING GROWTH.

Firmly established as the singular agenda-setting event for Australia’s B2C Marketing community, the Marketing Leaders Summit is returning in 2024 with a refreshed format to guide you through the year ahead.

As our operating environment corrects and the sector begins to unlock, the Summit presents an enviable opportunity for the nation’s Marketing leaders to connect, combat shared challenges, and leverage opportunities emerging from the upturn economy.

Together, we will interrogate the forces affecting the B2C marketing landscape, equipping you to refuel your omnichannel engine and advance business outcomes.

Why Attend

    • For 10 years we have secured the involvement of the highest calibre speakers from Australia and around the world. We have tools that make audience engagement seamless so you can ask the questions that matter.

 

    • Every session is independently moderated to facilitate candid discussion and debate.

 

    • Your experience is at the heart of the Summit. Our audience is screened for seniority, so you’ll be networking in a five-star environment with the minds shaping business.

 

    • We respect the seniority of our delegates by diving deeper into technical subject matter with a business-driven, outcomes focussed agenda.

 

Gain Access

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35+ Industry Speakers
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2 Powerful Days
3
Executive Learning Agenda
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12 Keynotes
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300+ Executives
6
5-Star Networking Environment
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Past Speakers

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Bio
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Kim Anderson
Head of Marketing

FIFA Women's World Cup 2023
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Kim Anderson
Head of Marketing

FIFA Women's World Cup 2023
From securing the hosting rights for the 2023 tournament via a global bidding campaign, to propelling the FIFA Women’s World Cup beyond greatness, Kim has been at the forefront of some of Australia’s most iconic recent sporting memories that delivered a record-breaking 2 billion eyeballs and almost 2 million spectators. With a 20-year career spanning New York, London, Sydney and Auckland, she has spearheaded marketing for some of the world’s most innovative brands across the design, social impact and sport sectors, from TEDxSydney to Smart Design.
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Bio
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Victoria Lozano
Executive Vice President, Marketing

Crayola (US)
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Victoria Lozano
Executive Vice President, Marketing

Crayola (US)
Victoria Lozano is Executive Vice President, Marketing at Crayola LLC where she leads Crayola’s marketing activation and digital strategy overseeing all of Crayola’s consumer communications, social, digital/omni-channel marketing, interactive app portfolio, and education marketing. She is also responsible for Crayola’s strategic direction and development plans for entertainment content.

Prior this role, Victoria led the rollout of Crayola Experience, a branded attraction and retail location-based entertainment concept, focusing on bringing Crayola’s mission to life in experiential ways.

Earlier in her career, Victoria was Vice President of Marketing at Cadbury North America where she led the $1.2B Gum and Mints Portfolio across the United States and Canada, including brands such as Trident, Dentyne, Stride, Bubblicious and Certs. Prior to Cadbury, Victoria held various marketing positions with Fortune 500 companies such as the Miller Brewing Company, Warner-Lambert Company and Pfizer, Inc.

Victoria's academic background includes a Masters of Business Administration degree from New York University with a specialization in Marketing and Finance, and a Bachelor of Science degree from New York University with focus in Marketing and Classical Studies (summa cum laude).

Victoria has served on the Board of Directors of Discover Lehigh Valley and the American Red Cross of the Greater Lehigh Valley.
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Brent Smart
Chief Marketing Officer

Telstra
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Brent Smart
Chief Marketing Officer

Telstra
Brent Smart is CMO of Telstra, where he has been leading Australia’s second most valuable brand since September 2022.

Previously, Brent spent five years as CMO at IAG, the Australian insurance giant. There his work on NRMA Insurance was recognized with the coveted Grand Effie in 2021, with Mark Riston writing in The Australian that “NRMA is not just a fantastic Australian case study, it could be taught at Harvard or Stanford and positions Brent Smart as the most accomplished CMO in Australia and one of the best in the world”.

Before becoming a marketer, Brent spent 20 years in the advertising business, leading New Zealand Agency of the Decade Colenso BBDO and rising to CEO of Saatchi and Saatchi New York.

Brent lives in Bondi with his wife and three boys, but originally hails from Melbourne which explains his love of Carlton Football Club and coffee.
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Craig Griffin
Chief Marketing Officer & Head of Growth

Macquarie Group
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Craig Griffin
Chief Marketing Officer & Head of Growth

Macquarie Group
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Bio
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Tony Broderick
Director of Marketing ANZ

Netflix
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Tony Broderick
Director of Marketing ANZ

Netflix
With almost two decades of experience in the media and entertainment sector, Tony has had the privilege of working for some of the world's leading companies in the creation and marketing of content including Fremantle, Twitter, and now Netflix. As Director of Marketing, he currently shapes Australia and New Zealand's marketing strategy at Netflix, a role complemented by his presence in the ANZ country leadership team. Tony's previous experience encompasses roles as Creative Director at Zinc Network, creating positive social change campaigns, and as Head of Partnerships, Television, and News at Twitter, where he fostered media content partnerships across ANZ. He began his career at Fremantle, managing digital content for acclaimed television brands across the UK, Australia, and APAC. Spanning regions, Tony's quest for growth and learning remains steadfast, and today, he eagerly shares insights into the vibrant culture of Netflix.
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Stephen Connor
Managing Director

Volvo Car Australia
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Stephen Connor
Managing Director

Volvo Car Australia
Stephen Connor is the Managing Director of Volvo Car Australia, the local arm of a global auto business that has made safety, sustainability, and environmental care its core focus. He has more than 20 years’ experience in the global auto industry and is overseeing Volvo’s ambitious transformation locally into a fully electric car company by 2026 and one that is climate neutral by 2030. Since joining Volvo in 2017, Stephen’s natural and hands-on leadership style has turned the company into Australia’s fastest growing luxury car brand. He has also proactively supported the Volvo Living Seawall project, which is improving biodiversity and water quality in Sydney Harbour, and the Volvo Ocean Lovers Festival, a major event that educates and entertains the public about sustainability and the ocean. Stephen lives in Sydney with his wife and daughter.
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Andy Morley
Director, Head of Marketing APAC

Uber
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Andy Morley
Director, Head of Marketing APAC

Uber
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Bio
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Hannah Fillis
Head of Digital Marketing

MECCA Brands
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Hannah Fillis
Head of Digital Marketing

MECCA Brands
As MECCA’s head of digital marketing, Hannah is responsible for leading strategy across the beauty retailer’s digital channels, including social and paid media. MECCA has grown to become Australia’s largest prestige beauty retailer, serving more than four million customers each year. With more than 100 stores across Australia and New Zealand, as well as online stores in both countries and T-Mall global, MECCA offers an exclusive edit of the best in beauty from more than 200 brands.

Hannah began her career in the editorial department of Vogue magazine before working across a number of fashion and luxury brands, with roles at MATCHESFASHION and NET-A-PORTER. Alongside her marketing roles, Hannah is a guest lecturer at the London College of Fashion and University of Westminster.

sessions


  • 4:15 am
    Keynote
  • 4:15 am
    Platinum Keynote
  • 9:00 am
    Registration, Refreshments & Networking
  • 9:20 am
    Opening Remarks from the Chair
  • 9:25 am
    Opening Keynote
  • 9:50 am
    Outlook Session

    Staying Ahead: Cross-Industry Responses to The Evolving Consumer 

    • What socio-cultural trends are defining current consumer behaviour and proving consequential for marketers? 
    • What does it take to create future demand in today’s consumer landscape?  
    • How are brands mapping the value of new-market partnerships? 
  • 10:35 am
    Keynote
  • 10:55 am
    Morning Refreshments & Networking
  • 11:25 am
    Partner Keynote
  • 11:50 am
    Creativity Session

    Beyond our Minds-Eye: Mapping the Changing Dimensions of Creativity 

    • Where do different brands stand with creativity in the wake of generative AI? Has it changed the relationship between brands and agencies?  
    • Does personalisation still epitomise marketing magic? Where are CMOs seeking out new mechanisms to deliver delight? 
    • What are leading brands doing to get the most out of their internal creative teams and remain innately distinctive?
  • 12:35 pm
    Keynote
  • 1:00 pm
    Lunch Welcome Remarks
  • 1:10 pm
    Lunch & Networking
  • 2:10 pm

    INSIGHTS: BREAKOUT 1

    Partner Keynote

    STORYTELLING: BREAKOUT 2

    Partner Keynote

  • 2:30 pm

    INSIGHTS

    Hidden in Plain Sight: Deeply Understanding our Consumers 

    • How are CMOs working with CDOs to untangle the right data and deploy resonating messages at the right time? 
    • What responsibility do marketers have to promote data integrity and governance, particularly as it moves throughout the organisation? 
    • How are marketing teams leveraging AI and automation to better their data practices? What level of maturity have brands reached in this process?

    STORYTELLING

    Digitally Elevated yet Utterly Human: Crafting Enduring Narratives 

    • Have the events of the last few years changed the kinds of stories we tell? 
    • What is the standard for telling an authentically human story in content-saturated ecosystems? How do you fit this into mere seconds? 
    • How deeply should brands be focusing on the experiential journey? What is often missing? 
  • 3:15 pm

    INSIGHTS

    Keynote

    STORYTELLING

    Keynote

  • 3:35 pm
    Afternoon Refreshments & Networking
  • 5:00 pm
    Keynote
  • 5:25 pm
    Closing Remarks from the Chair
  • 5:30 pm
    Close of Day One
  • 9:15 am
    Registration, Refreshments & Networking
  • 9:25 am
    Opening Remarks from the Chair
  • 9:30 am
    Opening Keynote
  • 9:55 am
    Trust Session

    Becoming Their Brand: Working with Purpose through Challenging Times 

    • What are the parameters of loyalty for the modern, digitally driven consumer? 
    • How do you gauge if your brand has the social licence to participate in critical cultural discourse? What does it mean to take that risk? 
    • How do you combat notions of tokenism under the gaze of hyper-sceptic consumers? 

     

  • 10:40 am
    Diamond Keynote
  • 11:05 am
    Morning Refreshments & Networking
  • 11:35 am
    Keynote
  • 11:55 am
    Influence Session

    Setting a New Tone for Internal Leadership 

    • How are leading CMOs bridging departmental barriers to foster of cross-functional collaboration between executives? 
    • How are leaders cultivating bold corporate culture alongside brand growth? 
    • What traits are often missing across marketing teams? How should leaders go about cultivating talent to fill those gaps? 
  • 12:40 pm
    Keynote

     

  • 1:00 pm
    Lunch Welcome Remarks
  • 1:10 pm
    Lunch & Networking
  • 2:00 pm
    Platinum Session
  • 2:20 pm
    Challenger Session

    New Opportunities, Unexpected Places: Nimble Players that are Changing the Game 

    • How do you sustainably grow a cult-like following? What does that sense of hyper-community look like on a larger scale? 
    • How do brands strike a clever yet potent balance between localism and innovation? How is that then activated across physical and digital platforms? 
    • How do you establish lasting relevance in trend-heavy spaces? 
  • 3:05 pm
    Keynote
  • 3:30 pm
    Closing Remarks from the Chair
  • 3:35 pm
    Close of Summit
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SPONSORS

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2023 Event Partner | asana.com
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2023 Diamond Partner | thinknewsbrands.com.au
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2023 Platinum Partner | dentsu.com
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2023 Platinum Partner | brandwatch.com
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2023 Platinum Partner | meltwater.com/en
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2023 Gold Partner | about.google/
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2023 Day 1 Lunch Partner | shutterstock.com
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2023 Day 2 Lunch Partner | braze.com
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2023 Coffee Cart Partner | acoustic.com
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2023 Networking Drinks Partner | iterable.com
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2023 Associate Partner | chello.com.au
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2023 Associate Partner | gmo-research.com
sponsor

Asana empowers organisations to work smarter. Headquartered in San Francisco, CA, Asana has 139K+ paying customers, and millions of users in 200+ countries and territories. Global customers such as Amazon, Accenture, Roche, and T-Mobile rely on Asana to manage everything from goal setting and tracking to capacity planning, product launches, and employee onboarding. For more information, visit www.asana.com.

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Founded by Australian media owners who have more than 100 years of experience in producing news for Australians, ThinkNewsBrands shines a light on how and why professionally-produced premium news content is the best partner for advertisers looking to grow their brands and businesses.

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Dentsu is the network designed for what’s next, combining Japanese innovation with a diverse, people-centred approach to drive client growth and to shape society.

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Brandwatch is the world’s premier social suite, empowering over 7,500 of the world’s most admired companies to understand and engage with customers at the speed of social.

Combining pioneering, AI-enriched digital consumer intelligence with industry-leading social media management tools, Brandwatch offers a complementary suite of specialized, best-in-class products and services that support intelligently connected workflows. With Brandwatch, brands and agencies can adapt and thrive in today’s fast moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint.

Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company.

sponsor

Meltwater empowers companies with a suite of solutions that spans media, social, consumer and sales intelligence. By analysing ~1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results. With 27,000 global customers, 50 offices across six continents and 2,300 employees, Meltwater is the industry partner of choice for global brands making an impact. Learn more at meltwater.com.

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Helping brands take their marketing further by understanding how shifts in consumer behaviours, needs, and beliefs can inspire powerful insights that drive your business.

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Shutterstock, Inc. (NYSE: SSTK) is a premier partner for transformative brands, newsrooms and media companies, empowering the world to create with confidence. Fueled by millions of creators around the world and a fearless approach to product innovation, Shutterstock is the leading global platform for licensing from the most extensive and diverse collection of high-quality 3D models, videos, music, photographs, vectors and illustrations. From the world’s largest content marketplace, to breaking news and A-list entertainment editorial access, to all-in-one content editing platform and studio production service—all using the latest in innovative technology—Shutterstock offers the most comprehensive selection of resources to bring storytelling to life.

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Braze is a leading customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love.

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We are a first of its kind all in one customer engagement platform that uniquely integrates behavioural experience insights with multichannel marketing and personalised journey orchestration.

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Iterable is a 100% customer recommended engagement platform that empowers brands to create, execute, and optimise campaigns to engage their audiences with data-driven messages across all channels. With Iterable, brands harness real-time data to cultivate individualised relationships with each customer, orchestrating harmonised communications across every customer touch point for maximum impact. By moving beyond traditional cohort segmentation and data activation, Iterable allows brands to provide the utmost level of personalisation, ensuring that each communication is tailored to your customers. Join over 1,200+ brands that have chosen Iterable to usher in a new era of personalised marketing.

sponsor

Chello is the bridge between brand and content, an independent agency for businesses making the conscious choice to be a brand. Connecting strategy, branding, and production, to deliver greater value.

sponsor

GMO Research provides agile research for data-driven marketing.
Our audience engagement platform makes it possible to interact with 48M+ consumers
across 16 APAC markets with over 6,000 unique profiling.

Request A Prospectus
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Why Get Involved

Celebrating its 10th year, the Marketing Leaders Summit is unparalleled in the level of delegates and speakers it attracts. The Summit is driven by an ambitious business agenda, and our audience is screened for seniority to ensure you are networking with the minds shaping business.

Our limited keynote and moderated panel speaking opportunities will effectively embed you in this top-end business community. Digital brand activations complement survey and live polling options for effective brand positioning and interactivity.

As a marketing platform to demonstrate expertise, credibility and grow your business with marketing executives, the Marketing Leaders Summit offers unrivalled cut-through.

 

COMMERCIAL OPPORTUNITIES

Zoe Baptist Account Manager
Tel: 0403 967 480
Email: [email protected]

 

GENERAL ENQUIRIES

Email: [email protected]
Tel: 61 2 8004 8590

Venue/Accommodation Details

  • Venue
  • Accommodation
place

PULLMAN MELBOURNE ALBERT PARK

Grand Ballroom, 65 Queens Rd, Albert Park VIC 3004.

Click here for more information.

 

 

Pricing and Discounts

Early Bird Registration
(until 26/07/2024)
$1995 + GST
$5985 + GST
Standard Registration
(from 27/07/2024)
$2195 + GST
$6585 + GST

Attendance at the Marketing Leaders Summit is strictly for in-house marketing professionals. If you are a Service Provider to marketing executives, please email [email protected] to discuss your involvement.

GENERAL ENQUIRIES

Email: [email protected]
Tel: 61 2 8004 8590

 

COMMERCIAL OPPORTUNITIES

Zoe Baptist Account Manager
Tel: 0403 967 480
Email: [email protected]

 

We look forward to delivering this event for you.

Register Now

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