26 & 27 October 2021
RACV Club Melbourne
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Welcome

MARKETING REIMAGINED

Firmly established as the singular agenda-setting event for Australia’s B2C Marketing community, the Marketing Leaders Summit is returning in 2021 with a refreshed format to guide you through the year ahead.

As our operating environment corrects and the sector begins to unlock, the Summit presents an enviable opportunity for the nation’s Marketing leaders to connect, combat shared challenges, and leverage opportunities emerging from the upturn economy.

Together, we will interrogate the forces affecting the B2C marketing landscape, equipping you to refuel your omnichannel engine and advance business outcomes.

Why Attend

  • For five years we have secured the involvement of the highest calibre speakers from Australia and around the world. We have tools that make audience engagement seamless so you can ask the questions that matter.
  • Every session is independently moderated to facilitate candid discussion and debate.
  • Your experience is at the heart of the Forum. Our audience is screened for seniority, so you’ll be networking in a five-star environment with the minds shaping business.
  • We respect the seniority of our delegates by diving deeper into technical subject matter with a business-driven, outcomes focussed agenda.

Gain Access

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35+ Industry Speakers
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2 Powerful Days
3
Executive Learning Agenda
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12 Keynotes
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200+ Executives
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5-Star Networking Environment
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2021 Speakers

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Patricia Corsi
Global Chief Marketing and Digital Officer

Bayer (CH)
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Patricia Corsi
Global Chief Marketing and Digital Officer

Bayer (CH)
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Sandra Martinez
Chief Executive Officer

Nestle Australia and New Zealand
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Sandra Martinez
Chief Executive Officer

Nestle Australia and New Zealand
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Lisa Ronson
Chief Marketing Officer

Coles
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Lisa Ronson
Chief Marketing Officer

Coles
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Jeremy Nicholas
Chief Marketing Officer

Telstra
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Jeremy Nicholas
Chief Marketing Officer

Telstra
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Rodrigo Pizarro
Managing Director

L’Oréal Australia
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Rodrigo Pizarro
Managing Director

L’Oréal Australia
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Brent Smart
Chief Marketing Officer

IAG
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Brent Smart
Chief Marketing Officer

IAG
Brent Smart is Chief Marketing Officer of IAG, the Australian insurance giant with leading brands including NRMA and CGU. When Brent joined in 2017, NRMA Insurance was ranked the 36th strongest brand in Australia (by Brand Finance). Now, it is the third strongest brand in the country and strongest insurance brand in the world. This brand strength has translated to commercial success that has seen NRMA Insurance win 3 coveted Gold Effies in the last 2 years. Previously, Brent spent 20 years in the advertising business, rising to CEO of Saatchi & Saatchi New York and leading the New Zealand Agency of the Decade, Colenso BBDO. Originally from Melbourne which explains his love of Aussie Rules footy, Brent lives in Bondi with his wife and 3 sons who don’t love Aussie Rules footy quite as much.
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Melissa Hopkins
Chief Marketing Officer

Optus
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Melissa Hopkins
Chief Marketing Officer

Optus
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Amber Collins
Chief Marketing Officer

Australia Post
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Amber Collins
Chief Marketing Officer

Australia Post
Amber joined Australia Post as Chief Marketing Officer in 2019 where she is focused on brand development, improving the customer experience, community support and driving new revenue opportunities. Amber started her career in advertising at Saatchi & Saatchi London working on FMCG brands such as Schweppes and Carlsberg-Tetley before joining Lowe Howard-Spink as the Board Director managing Tesco. During this period Tesco won both Advertiser of the Year and an IPA Effectiveness award. Over the next five years Amber worked in International brand development for Interbrand in London and the USA focusing on retail accounts such as Marks & Spencer. Returning to Australia, she joined Coles in multiple management roles over 8 years. As General Manager of Housebrand she relaunched three tiers of own label products leading to the most successful penetration gains over the decade. Other General Manager roles in Brand Management and Media included responsibility for digital partnerships such as Taste, the extraordinary rise of the Coles magazine, launching the Coles and flybuys apps, developing some of Australia's most well-known media Integrations and sponsorships and activation of key charitable partnerships. Amber is passionate about providing healthy food for all Australians and is proudly on the board of Foodbank Vic.
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Leisa Bacon
Director Audiences

ABC
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Leisa Bacon
Director Audiences

ABC
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Ryan Gracie
Chief Marketing Officer

Catch.com.au
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Ryan Gracie
Chief Marketing Officer

Catch.com.au
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Nicole Mathias-Browne
Head of Marketing

Colonial First State
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Nicole Mathias-Browne
Head of Marketing

Colonial First State
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David Griffiths
Head of Marketing

Uber ANZ
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David Griffiths
Head of Marketing

Uber ANZ
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Luke Waldren
Executive General Manager Marketing, Customer and Product

Tabcorp
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Luke Waldren
Executive General Manager Marketing, Customer and Product

Tabcorp
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Zach Kitschke
Chief Marketing Officer

Canva
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Zach Kitschke
Chief Marketing Officer

Canva
Zach joined Canva in 2013 as one of Canva's first employees and has worked across product management, communications and human resources before establishing the global marketing function. Zach oversees all of Canva’s international brand and growth efforts, from product marketing to PR and communications, affiliate and performance marketing, content marketing, brand and creative development.
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Emily Dowling
Marketing Director

Mars Pet Nutrition Australia
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Emily Dowling
Marketing Director

Mars Pet Nutrition Australia
With over 17 years Marketing and Sales experience in the consumer goods market, Emily Dowling is a business leader driven by purpose. Her career started in Australia and after holding as number of Sales Account and Senior Brand Management roles she moved with her family to Belgium to lead global Petcare brands such as PEDIGREE® and TEMPTATIONS™. Now back in Australia, Emily is the Country Marketing Director for Mars Pet Nutrition and passionately believes that by unlocking the potential in people she will unlock greater and more sustainable business results.
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Nicole Mathias-Browne
Colonial First State, Head of Marketing

Commonwealth Bank of Australia
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Nicole Mathias-Browne
Colonial First State, Head of Marketing

Commonwealth Bank of Australia
Colonial First State been helping Australians with their superannuation, investment and retirement needs since 1988. As Head of Marketing, Nicole leads Colonial First State’s marketing function which spans brand, sponsorship, marketing, communications, content, events and operations. Nicole is responsible for setting the strategic direction for the brand and the end to end marketing program to drive growth and engagement across all customer groups. Nicole joined Colonial First State in 2012. Prior to joining Colonial First State, Nicole held marketing and communications roles at ING Australia, AMP and MLC specialising in superannuation, investments and insurance. Nicole is a commercially focussed marketing leader with a proven track record of driving change and building engagement across teams. Nicole holds a Bachelor of Communications and Master of Marketing from University of Technology Sydney.

At a Glance

Information and Imagination
Our lived experience of the pandemic has been greater oversight of and restriction on human movement. Social interactions and commercial transactions have increasingly become defined by distance, with consumers and businesses shifting swiftly to digital channels. The challenge for CMOs is communicating authenticity and empathy in an environment where the human touch has been muted. Our opening Session shares the latest intelligence underpinning contemporary approaches to marketing, dissecting the economic and social trends affecting consumer behaviour and sentiment.

 
Integration and Accountability
The pandemic has challenged our preconceptions of the limitations of marketing teams. Facing severe upheaval and relentless pressure to sustain value, CMOs have adapted and adopted new methodologies to succeed in our current business climate. This Session unpacks the business model revisions and structural mechanisms that are improving marketing responsiveness. We will interrogate the opportunities and accountabilities presented to CMOs as the economy unlocks, and in doing so present delegates with new perspectives on the structures supporting their success.

 
Access and Ecosystems
Brands and consumers have been co-creating an experiential landscape that stretches from the physical world to the digital. But restrictions on movement have entrenched the divide between these two settings. As we accelerate towards a contactless consumer environment, marketers will be called upon to translate deep consumer knowledge into tailored experiences that work harmoniously across physical and digital settings. This Session asks our speakers and audience to think more deeply about the information dialogue between consumers and businesses. We will consider how to adapt physical environments to online drivers and ensure that your business operates as consumers perceive it: as a single entity.

 
Personalisation and Relevancy
The customer journey has been condensed into sharp, one-click moments of instinct and influence on digital channels, and brands must be tactically present in these instances. To effectively ignite the interest of consumers and propel them down the path to purchase, marketers need an e-commerce engine that responds personally and empathetically to customer needs. In this Session, we will hear how marketers are leveraging data to inform a whole gamut of marketing activities at relevant stages of the customer’s journey.

 
Experience and Loyalty
Consumers are familiar with forfeiting their personal data in exchange for heightened experiences, but a narrow focus on gamifying transactions often betrays these expectations. This Session considers how marketers are delivering sincere moments and honest empathy in consumer engagements. We will challenge our speakers and delegates to think more broadly about what loyalty means to their brands and unearth strategies for focussing experiential efforts earlier in the customer’s journey.

 
Purpose and Advocacy
Consumers are moving beyond transactional commerce and aligning with brands that they connect with on a deeper level. As the ethical dimensions of consumer decision making become more salient, marketers have a significant opportunity to reject tokenism and pursuit a meaningful agenda that earns the lasting support of customers. In this session, we ask our speakers if businesses can matter to people without marketing to consumers, examining how advocacy influences consumer decision-making to unpack the relationship between purpose and profit.

 
Creativity and Technology
There is a hygiene level when it comes to technology and data, a baseline of proficiency and functionality that consumers expect. Business leaders must continually invest in digital capability to keep pace and remain in consumer consideration as this baseline rises. But technology only goes so far – it can help you find and deliver an audience, but it can’t create the message. This Session considers the essential technologies augmenting marketing and considers how leading brands are elevating creativity and content to cut-through the noise.

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SPONSORS

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Diamond Sponsor | www.nextandco.com.au
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Today’s marketing efforts must draw on multiple media channels and so the Alliance provides clear evidence of how best to use media combinations. Additionally, it promotes the efficacy of premium content through three arms:
ThinkTV, ThinkPremiumDigital and ThinkNewsBrands.

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Next&Co are a performance-focused digital marketing agency.  Founded in 2010, we exist to make the digital world a better place. Our goal is to work with our clients to define what ‘better’ looks like and how it can be measured in a digital environment.

Request A Prospectus
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Why Get Involved

Celebrating its 7th year, the Marketing Leaders Summit is unparalleled in the level of delegates and speakers it attracts. The Summit is driven by an ambitious business agenda, and our audience is screened for seniority to ensure you are networking with the minds shaping business.

Our limited keynote and moderated panel speaking opportunities will effectively embed you in this top-end business community. Digital and physical brand activations, as well as consultations in dedicated activation spaces further enable you to engage with this decision-making audience.

As a marketing platform to demonstrate expertise, credibility and grow your business with marketing executives, the Marketing Leaders Summit offers unrivalled cut-through.

Venue/Accommodation Details

  • Venue
  • Accommodation
place

RACV club for all Melbourne

501 Bourke St, Melbourne VIC 3000

Click here for more information

INDIVIDUAL RESERVATIONS

Reservations are to be made on an INDIVIDUAL basis. Event attendees are asked to:

  • Call the Reservations Department at the RACV City Club directly on (03) 9944 8888, option 1 then option 2 and quote the Group / Event reservation #9770477.
  • Provide a deposit of one night’s accommodation on credit card to be processed at time of booking. Any cancellations of room night bookings within 48 hours of arrival date will incur a cancellation fee of one night’s accommodation.
  • Full payment of accommodation and incidentals will be processed on check out.

Pricing and Discounts

Early Bird Registration
(until 20/08/2021)
$1,195 + GST
$3,585 + GST
$7,170 + GST
Standard Registration
(from 21/08/2021)
$1,395 + GST
$4,185 + GST
$8,970 + GST

If you are a Vendor or Service Provider to marketing executives, please email jackm@connectmedia.com to register.

COVID 19 ADDITIONAL INFORMATION

Secure your place with confidence.

The health and safety of our delegates, partners and staff remains our number one priority.

Health and Safety Measures in place include:

  • No International attendees. International Keynote Addresses conducted remotely via live-link as indicated in the programme
  • Total attendance capped with strict adherence to physical distancing measures, including traffic management and spaced seating configurations within the venue
  • As an invitation-only event, delegate contact details are acquired prior to commencement, and on-site attendance is recorded. Delegates are encouraged to download the COVIDSafe App
  • Event located at an industry-leading venue with precautionary sanitation measures, including regular cleaning of all surfaces; increased awareness and provision of sanitiser; and continued rigorous adherence to ISO and HACCP food safety management standards within all culinary services

For any other questions, please contact team@connectmedia.com.

We look forward to delivering this event for you.

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