Firmly established as the singular agenda-setting event for Australia’s B2C Marketing community, the Marketing Leaders Summit is returning in 2021 with a refreshed format to guide you through the year ahead.
As our operating environment corrects and the sector begins to unlock, the Summit presents an enviable opportunity for the nation’s Marketing leaders to connect, combat shared challenges, and leverage opportunities emerging from the upturn economy.
Together, we will interrogate the forces affecting the B2C marketing landscape, equipping you to refuel your omnichannel engine and advance business outcomes.
Information and Imagination
Our lived experience of the pandemic has been greater oversight of and restriction on human movement. Social interactions and commercial transactions have increasingly become defined by distance, with consumers and businesses shifting swiftly to digital channels. The challenge for CMOs is communicating authenticity and empathy in an environment where the human touch has been muted. Our opening Session shares the latest intelligence underpinning contemporary approaches to marketing, dissecting the economic and social trends affecting consumer behaviour and sentiment.
Integration and Accountability
The pandemic has challenged our preconceptions of the limitations of marketing teams. Facing severe upheaval and relentless pressure to sustain value, CMOs have adapted and adopted new methodologies to succeed in our current business climate. This Session unpacks the business model revisions and structural mechanisms that are improving marketing responsiveness. We will interrogate the opportunities and accountabilities presented to CMOs as the economy unlocks, and in doing so present delegates with new perspectives on the structures supporting their success.
Access and Ecosystems
Brands and consumers have been co-creating an experiential landscape that stretches from the physical world to the digital. But restrictions on movement have entrenched the divide between these two settings. As we accelerate towards a contactless consumer environment, marketers will be called upon to translate deep consumer knowledge into tailored experiences that work harmoniously across physical and digital settings. This Session asks our speakers and audience to think more deeply about the information dialogue between consumers and businesses. We will consider how to adapt physical environments to online drivers and ensure that your business operates as consumers perceive it: as a single entity.
Personalisation and Relevancy
The customer journey has been condensed into sharp, one-click moments of instinct and influence on digital channels, and brands must be tactically present in these instances. To effectively ignite the interest of consumers and propel them down the path to purchase, marketers need an e-commerce engine that responds personally and empathetically to customer needs. In this Session, we will hear how marketers are leveraging data to inform a whole gamut of marketing activities at relevant stages of the customer’s journey.
Experience and Loyalty
Consumers are familiar with forfeiting their personal data in exchange for heightened experiences, but a narrow focus on gamifying transactions often betrays these expectations. This Session considers how marketers are delivering sincere moments and honest empathy in consumer engagements. We will challenge our speakers and delegates to think more broadly about what loyalty means to their brands and unearth strategies for focussing experiential efforts earlier in the customer’s journey.
Purpose and Advocacy
Consumers are moving beyond transactional commerce and aligning with brands that they connect with on a deeper level. As the ethical dimensions of consumer decision making become more salient, marketers have a significant opportunity to reject tokenism and pursuit a meaningful agenda that earns the lasting support of customers. In this session, we ask our speakers if businesses can matter to people without marketing to consumers, examining how advocacy influences consumer decision-making to unpack the relationship between purpose and profit.
Creativity and Technology
There is a hygiene level when it comes to technology and data, a baseline of proficiency and functionality that consumers expect. Business leaders must continually invest in digital capability to keep pace and remain in consumer consideration as this baseline rises. But technology only goes so far – it can help you find and deliver an audience, but it can’t create the message. This Session considers the essential technologies augmenting marketing and considers how leading brands are elevating creativity and content to cut-through the noise.
ThinkTV, ThinkPremiumDigital and ThinkNewsBrands form the Premium Content Alliance. Today’s marketing efforts must draw on multiple media channels and so the Alliance provides clear evidence of how best to use media combinations. The Premium Content Alliance promotes the efficacy of premium content through these three arms.
www.thinktv.com.au
www.thinkpremiumdigital.com.au
www.thinknewsbrands.com.au
DoubleVerify is a leading software platform for digital media measurement, data and analytics. DV’s mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the world’s largest brands, publishers, and digital ad platforms.
DV’s technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on digital ad investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital advertising ecosystem, helping to build a better industry.
MEDIASMITH is a specialist Media Planning and Buying Agency with 20 years’ experience working across numerous categories including education, luxury, associations, financial services, IT, NFPs, retail and professional services in Australia and overseas. They have a proven track record helping clients achieve much more with their precious budgets, expanding reach, frequency, impact, and campaign recall.
Their ‘savvy’ buying techniques have been used by clients including Charles Darwin University, University of New England, North Coast TAFE, Australian Computer Society, FiiG Securities, Canaccord Genuity Investment Bank, ING Direct, Wool Mark, Breast Cancer Trials, RSPCA, Lifestyle Solutions, Orient Express, Marriott, LUX Island Resorts and many more.
Their strong media network is used to deliver the very best insights and the most relevant and innovative opportunities to create a competitive advantage for their clients. They are located in Surry Hills, Sydney, and London, and believe in delivering the very best possible experiences to all parties!
The Australian Marketing Institute is Australia’s largest professional body for marketers. The AMI’s core purpose is to support progress in the careers of their members and advance the marketing profession.
The Interactive Advertising Bureau (IAB) Limited is a registered not-for-profit organisation; membership fees and revenue generated is invested back into the IAB’s membership benefits such as resources, events, reporting, and industry representation. IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.
Celebrating its 7th year, the Marketing Leaders Summit is unparalleled in the level of delegates and speakers it attracts. The Summit is driven by an ambitious business agenda, and our audience is screened for seniority to ensure you are networking with the minds shaping business.
Our limited keynote and moderated panel speaking opportunities will effectively embed you in this top-end business community. Digital and physical brand activations, as well as consultations in dedicated activation spaces further enable you to engage with this decision-making audience.
As a marketing platform to demonstrate expertise, credibility and grow your business with marketing executives, the Marketing Leaders Summit offers unrivalled cut-through.
INDIVIDUAL RESERVATIONS
Reservations are to be made on an INDIVIDUAL basis. Event attendees are asked to:
If you are a Vendor or Service Provider to marketing executives, please email jackm@connectmedia.com to register.
COVID 19 ADDITIONAL INFORMATION
Secure your place with confidence.
The health and safety of our delegates, partners and staff remains our number one priority.
Health and Safety Measures in place include:
For any other questions, please contact team@connectmedia.com.
We look forward to delivering this event for you.
Frequently Asked Questions (FAQ)
What’s included in my delegate pass?
A Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, and access to provided speaker presentations.
What’s included in my digital pass (only applicable for digital events)?
A digital pass is valid for the use of 1 user and provides access to live content, inclusive of all keynotes, and sessions. The pass also includes access to post event content and select speaker presentations, this will be available to you via email in the week following the event. Please note: Sharing of speaker presentation’s is subject to approval from the guest speaker. Access must not be shared by multiple user’s or redistributed in any way. Organiser’s reserve the right to deny access to anyone who is found violating the above terms.
Is there a group booking discount?
Yes – groups of 3 people or more are entitled to a discount. Full discount information is available on our registration page. If you have any questions about how group bookings work, please contact team@connectmedia.com
Can I transfer my pass?
A delegate pass is entry for one person only, passes cannot be shared. A substitute delegate is welcome at any time prior to the event, provided the request is made in writing to team@connectmedia.com
How do I receive my delegate pass?
Following the completion of your registration and payment, you will receive an email confirmation. We will contact you via email one week before the event to provide final information regarding your participation. Delegate badges and all event material will be provided upon arrival at the event – nothing will be sent in the post.
Is media registration available?
No, this is a closed and confidential event. Media registrations are not available.
Cancellation Policy:
A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration. Where Connect Media is required to reschedule the event in the interest of the event partner’s and guests, your pass will be automatically transferred to the rescheduled dates. Should Connect Media be unable to offer, deliver or fulfil any engagement within 12 months, you will be entitled to a full refund.
What is a Service Provider?
A service provider refers to an individual or organisation who supplies products and/or services to the primary audience of retail industry.
Service providers may only have one representative at the event. A delegate pass is entry for one person only, passes cannot be shared. All service providers who apply for a pass will be reviewed internally before a registration is completed.
Will there be a delegate list available?
No, Connect Media does not provide delegate lists to attendees
Delegate Pass:
Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to approved speaker presentations/on demand content. Please note: Sharing of speaker presentation’s is subject to approval from the guest speaker. One delegate ticket is entry for one person only, passes cannot be shared. Organiser’s reserve the right to deny entry to anyone not registered.
Digital Pass (only applicable for digital events):
A digital pass is valid for the use of 1 user and provides access to live content, inclusive of all keynotes, and sessions. The pass also includes access to approved speaker presentations/on demand content; this will be available to you via email in the week following the event. Please note: Sharing of speaker presentation’s is subject to approval from the guest speaker. Access must not be shared by multiple user’s or redistributed in any way. Organiser’s reserve the right to deny access to anyone who is found violating the above terms.
Payment & Discounts:
Payment of invoice is due within 7 days of registration. A 3% surcharge is payable for all credit card transactions. Only one promotional discount code can be applied per registrant. Payment in full is required by the first day of the event. Please note: Registrations made within 7 days of the event can only be paid via credit card. All prices and promotions are valid at the time of purchase only and may not be redeemed after the point of purchase.
Organiser’s Rights:
Connect Media and Communications Group Pty Ltd endeavours to ensure the conference programme and speaker line-up is correct at the time of the event. All advertised details are correct at time of publishing. Due to unforeseen circumstances Connect Media and Communications Group Pty Ltd reserves the right to alter the programme prior to the event without notice. We also reserve the right to cancel or postpone the event. Where Connect Media is unable to run the event in the next 12 months (from the date of the event), you will be entitled to a full refund. In the unlikely event that it is cancelled or postponed, no compensation will be provided for cancelled/amended travel arrangements.
Connect Media and Communications Group Pty Ltd reserves the right to deny access to any individual that engages in or is alleged to engage in practices that are considered unprofessional and inappropriate for a business conference. We reserve the right to deny access to delegates that may affect the client / vendor ratio of attendance in favour of the interests of sponsors and commercial partners of the event.
In registering for this event, delegates grant permission to Connect Media and Communications Group Pty Ltd to take and to have full and free use of video/photographs containing their image/likeness for promotional use. Should a delegate not agree to the above image release, they must advise team@connectmedia.com.
Cancellation Policy:
A substitute delegate is welcome at any time provided the request is made in writing. A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration. Where Connect Media is required to reschedule the event in the interest of the event partner’s and guests, your pass will be automatically transferred to the rescheduled dates. Should you be provided with a credit note at the discretion of the event organisers, this credit is valid for the specified amount of passes, and not the monetary value. Should Connect Media be unable to offer, deliver or fulfil any engagement within 12 months, you will be entitled to a full refund.
Event Delivery:
In case of a change in government restrictions and advice, Connect Media reserves the right to make the decision to deliver the event completely digital, or completely in person. Should you hold a different pass, you are entitled to move your registration to digital/in person, or receive a credit for the following edition of the event.
Privacy Disclosure:
We take your privacy seriously. Information collected on this registration will be held in the strictest of confidence on a secure database. This information may be used in order to contact you regarding future events, product development and services offered. If you do not wish to be contacted please email team@connectmedia.com. To view our full privacy policy please visit: https://connectmedia.com/privacy-policy/.
