CMO for Kraft Heinz Australia, responsible for strategy, creative and execution for all categories for Kraft Heinz in Australia. Prior to that, spent 18 years in Unilever across global, regional and country roles in both marketing and sales. Winner of Cannes Lion, Effie and D&AD awards.

Accomplished and experienced CMO with depth in Marketing and breadth in Cross Functional Leadership across ANZ, Asia and North America. Successful roles in centralised/global and decentralised/local business models with a particular strength in realising the untapped potential of brands and people. Led both turnaround and acceleration strategies in multiple Food, Beverage and Personal Care categories with blue-chip companies such as Unilever, Lion, Optus, Colgate and currently Campbell Arnott’s (a division of the Campbell Soup Company)

Tamara Howe has been Marketing Director since October 2015. Tamara joined Kellogg Australia in 2003 as a Brand Manager and then relocated to the US Morning Foods Division in Battle Creek Michigan in 2006. Upon her return to Australia in 2007, Tamara assumed the Marketing Manager role, Adult Portfolio before relocating again to HQ in Battle Creek in 2009. There, Tamara took on a role in the Global Marketing team and was later promoted to Director, Special K Franchise in 2013, leading Kellogg’s largest brand at the time for North America. In 2014, Tamara relocated back to Australia to assume the role of leading the Innovation team before being promoted to her current position. Prior to joining Kellogg’s, Tamara spent several years working in marketing roles within (the then) Dairy Farmers Australia. Tamara completed her Bachelor degree in Commerce at the University of New South Wales, Sydney, Australia.

Julian is one of Australia’s leading sport marketers, he currently heads up Marketing at the AFL and was previously with Cricket Australia, the Gemba group and General Motors. He has been at the forefront of some of Australia’s most innovative sporting programs including the launch of the Big Bash and introduction of eight new BBL sporting teams. The introduction of the AFL’s Fan strategy, new brand positioning, Sunday Funday and Super Rounds, AFLX and managing the Toyota AFL sponsorship. He has worked on some of the country’s most effective, award winning, sports marketing campaigns including bringing back the “I’d like to see that” campaign and the AFL’s new “Don’t believe in never” campaign. He has a Masters degree from the University of NSW and has studied entertainment, media and sport at Harvard Business School.

Bettina joined QBE as Executive General Manager – Marketing in 2016, bringing a depth of customer-focused marketing experience from leadership positions at ANZ, TAL, BT Financial Group, St George Bank, Westpac and MLC. In 2017 Bettina was appointed to Chief Customer Officer (CCO) to cement work undertaken to increase customer focus and spearhead an expanded customer experience capability. The role’s remit also includes leadership of the marketing, communications and digital functions of the business, taking responsibility for championing and enhancing the QBE brand and its assets. Notably, and testament to her leadership skills and customer focus, Bettina is QBE’s first CCO. MBA qualified, Bettina holds more than 20 years’ business experience and a solid track record increasing engagement and sales through a focus on innovative strategies and data-led insights.

A passionate creative marketer, Luke has worked in various marketing roles across the FMCG range category including natural health, entertainment, food and now travel. Majoring in Marketing and Law, Luke has used his skills across multiple roles where he currently leads the brand strategy for one of the largest travel companies in the world, Flight Centre. Recent work has had him launch the new brand direction and created their first ever travel series ‘The 48 Hour Destination’ on network 10. He is currently working on his two new project, The second season of The 48 Hour Destination and a new series using SEO data and highlighting our consultants in ‘The Expert Series’.

Jonathan Waecker is the Chief Marketing Officer (CMO) for The Warehouse Group. In this newly-created role he oversees all of the group’s marketing and communications activities, leading brand strategy and driving customer engagement for the group and its brands, including The Warehouse, Warehouse Stationery, Noel Leeming, Torpedo7. Prior to joining The Warehouse Group, Jonathan was based in San Francisco as Vice President of Marketing Communications at Yahoo, the fourth largest online property in the world, reaching over one billion users every month. In that role Jonathan led the fully-integrated team responsible for delivering all marketing communications during a critical turnaround period for the company, winning numerous industry awards, while driving revenue and results for the business and brand. Prior to Yahoo, Jonathan spent time in global marketing, brand strategy and business development roles at Zynga and The Walt Disney Company, two of the world’s most engaging and digitally innovative consumer brands. He has been named one of Brand Innovators 40 Under 40, received an MBA in Corporate Strategy from HEC Paris, a second MBA in Global Finance from the Chinese University of Hong Kong, and graduated from San Diego State University.

Mitchell has a definite point of view on the imperative for marketers to embrace accountability for revenue generation and to assert a mandate to influence the customer experience across the enterprise. As B2B and B2C converges into H2H (Human-to-Human), Mitchell says the key drivers must be personalization, ease and speed, with a focus on getting the basics right. Mitchell is a global, commercial marketing executive with a record of delivering for Mercedes-Benz, Ansell and professional services consultancies. Prior to joining Ansell Limited, where he is their Marketing Director, Mitchell enjoyed nine years with Mercedes-Benz in global, regional and national marketing roles. He says the experience, which included four years at headquarters in the southern German city of Stuttgart, was a privilege. However, it wasn’t all premium branding and luxury cars. As one of the few native English speakers on the German side, Mitchell witnessed and learned all about the importance of change management from the slow-motion train accident that unfolded when Board and C-level hubris inspired Mercedes-Benz’s flawed Chrysler acquisition that began in 1998 and ended in 2007. Back in Australia, Mitchell has been recognized by CMO magazine as one of the nation’s top 50 marketers in both 2015 and 2016. And now that it has sold off its B2C condom business, Ansell is a dedicated safety company focused on the healthcare and industrial sectors. A $A 2bn global, Australian-listed enterprise, with a century-old brand heritage, Ansell manufactures approximately 80% of what it sells at factories in Malaysia, Thailand, Vietnam, Korea, Sri Lanka, Mexico and Portugal. Mitchell says the Ansell team is proud of the fact that they are not in the widget or sugar-flavored water business, that they are in the business of protecting workers.